Turning to professional SEO consulting services can largely improve your online presence. But when choosing the right partner to identify opportunities, see the best approach, and create a winning SEO strategy, you might come across plenty of obstacles.
Worry not, we’ve selected the best firms known for their outstanding search engine optimization consulting services. Below the table, we’ve outlined the evaluation methodology that helped us curate the list, as well as some actionable tips that can help your decision.
The Leading Companies for SEO Consulting Services
How We Chose the Top SEO Consulting Companies
In the following section, you’ll find out what we considered when evaluating the best SEO companies to come to the top search engine optimization consultants.
Skills of the Best SEO Consulting Company
Search engine marketing consultants assist you by providing expert advice and creating strategies to improve your SEO efforts. First, they assess the state of the business and its online presence to be able to advise accordingly. Here are some characteristics of the top firms in the field:
Once we establish the company offers SEO services for enterprises, we break down their offering. We look for industry-specific services instead of general SEO tactics. Here’s what we mean by that:
Awareness of the SEO Industry Trends
SEO is evolving and it’ll continue to do so. Almost every week we hear about another Google update so it’s crucial that the top SEO consultant keeps up to date with the changes, emerging trends, and best practices. Additionally, they should be able to assess the impact of the changes on the clients, the website, and overall online visibility.
Competitors can be the greatest asset for a business if you can leverage the right data. That’s where SEO consultants come to tap the potential of your top competitors, figure out what works for them and what doesn’t, and come up with a plan that reverse-engineers their success to outrank them.
SEO Strategy Development & Deployment Guidelines
The best SEO consultant should be aware of your business goals, review your objectives, identify opportunities, and present end-to-end plans that will take you where you want to be. Once the plan is created, they should provide simple guidelines for implementing it without affecting the rankings.
The search engine optimization consultant should be able to use analytics tools, read analytics, interpret data, and recommend the next steps that move the needle.
The SEO consulting firm should be familiar with on-page SEO which includes tactics such as keywords, title, heading and description tags, meta tags, content gaps, internal linking, schema, site health and crawlability, page speed, broken links, site structure, and more.
Generally speaking, the consultants should review everything that’s going on on the website, identify errors, and advise on the solutions. They should be adept at providing specific plans with actionable items.
The SEO consultant company needs to expand its specialty outside of the site. This includes an audit of the current state of the website on directories, social media, the PR and outreach strategies, backlink profile. After the audit, the consulting team should provide actionable insight and build strategies that would bring the best results for the business.
Reporting is crucial to a successful SEO strategy so it’s an essential part of SEO consulting services. We consider search engine marketing consultants that can establish good key performance indicators and can demonstrate the achievement of these KPIs. Also, they should provide regular progress reports in a comprehensive yet easy-to-read style.
The general rule of thumb is that the longer the SEO consultant has been in the industry, the more experience they have. We make sure to choose firms that have the know-how to navigate frequent search engine updates without compromising the campaign’s end-result. We gather such data by going through the website of the SEO consultant firm, as well as their case studies.
Of course, we don’t just judge the companies based on the years they have been in the business. During our research, we’ve come across older firms with outdated practices and newer firms that have already established themselves as a name in the industry.
To find proof about the results the SEO consulting company has delivered in the past, we dig deeper in the case studies. We consider their practices, how data-driven they are, and whether they have been able to yield measurable results for the client.
Beyond reading testimonials published on the sites of the SEO consultants, we resort to review directories, social media, and Google to find out what the past clients think.
This includes information about the project’s success and whether the client would work with the SEO outfit again. We also look for reviews that reveal the not-so-pretty side, which helps us rank accordingly or completely weed out that SEO consultancy.
The price of SEO consulting services depends mostly on the scope of the work. The average prices for by-the-project contracts can be anywhere between $1,000 and $7,500 while hourly rates range between $70 and $200. We made sure to find companies that offer reasonable prices and have a proven track record for delivering great ROI.
Four Steps That Will Get You to the Right SEO Consulting Company
We’ve curated a list of the best SEO consulting business options but it’s up to you to choose the one that will be your best partner on your way to the top. Here are a few pro tips to have in mind when doing so:
Set Your Goals
First of all, think about your goals. What do you want to achieve with your SEO consultant? Are you looking for ongoing assistance or a one-time SEO audit? Do you want to boost sales? Or increase leads? Establishing clear goals will help you set your KPIs and determine how the SEO consulting firm can help you achieve them.
Consider an Agency with Niche Experience
It’s not necessarily a bad thing if the agency doesn’t have rich experience in helping rank companies in your specific industry, but it would be helpful if they already know its ins and outs. The more experience the agency has with your niche, the easier it will be for them to align their services with your needs.
Establish a Budget
Since you probably don’t have an unlimited marketing budget, you should think about how much you’re willing to spend on SEO consultants services. This will help you weed out companies that are way beyond your spending limits.
When you shortlist 3-5 companies, it’s best to reach out to each one and ask the following questions that will give you a better idea of the team’s approach and culture:
- What metrics define success for you?
- How long will it be until we can expect to see results?
- What tools do you use?
- How do you report on progress?
- How do you stay up-to-date on industry changes and Google updates?
- What do you need from us to be effective?
The answers will help you select the right SEO consulting services partner for your business.