Tuesdays With Tina – A Monthly SEO Roundup (February 2019)
It’s the last Tuesday of February, and you know what that means—it’s time to sum up what happened in the SEO and SEM industry throughout the past month.
For starters, I share with you Brian Dean’s SEO Marketing Hub—the base of resources I already swear by (and you will, too). Next, you’ll learn how to write an SEO-driven author bio for a guest blog, the most common GMB and PPC mistakes, 2019’s digital customer experience trends, and much more!
Brian Dean’s Masterpiece: The SEO Marketing Hub
February started with some exciting news: Brian Dean published the SEO Marketing Hub, a free library of SEO resources. Covering more than 35 key topics from content audits and link baits to sitemaps, rich snippets, and everything in between, the resource features custom-designed visuals, making it the most valuable content project Dean has ever published. Once you take a look at it, you’re bound to get as excited as I am!
Omnichannel, Multichannel, and Cross-channel: What’s Hidden Inside?
With the evolution of computers and smartphones, the marketing world has changed a lot in the past few decades. Retailers now use tools and specific approaches across multiple channels to communicate with and sell to their customers. Helen Golubeva has compiled a comprehensive guide and breaks down what stands behind omnichannel, multichannel, and cross-channel strategies and whether they are worth your time and effort.
Craft an SEO-Driven Guest Blog Author Bio
Guest blogging offers fantastic opportunities to get quality traffic, build authority, boost brand awareness, and more. What you might not know is that you can also leverage your short author bio for SEO purposes. Justin Champion outlines eight valuable tips for writing an SEO-driven guest blog author bio that will support your long-term content strategy.
The Fatal Mistakes in UI and UX
You need great UI and UX to have a successful website that not only drives traffic but also retains customers. Stephen Moyers lists seven of the most common mistakes businesses tend to make in terms of design that can prevent engagement rate growth. When evaluating the credibility of web sites, 46.1% of survey participants stated that design look is extremely important. This means that you shouldn’t neglect UI and UX since it can drive your site’s bounce rate through the roof!
Simplify Your Content Marketing Strategy in a Few Steps
Writing overcomplicated content can undermine its success. However, it seems that keeping it simple doesn’t come easy for content marketers. To set you on the right path, Carrie Dagenhard explains how to fix your complex content strategy and boost its effectiveness.
The CRO Strategy You Need for 2019
The new year brings new opportunities for improving your CRO strategy and ensuring your website is tailored to your target audience, which will result in increased traffic, leads, signups, and ultimately, revenue. Jason Little gives valuable tips and tools you can use to boost your marketing results in 2019.
Cross-Departmental Collaboration for Link Building
While somewhat challenging, link building remains a vital part of Google’s ranking algorithm. Apart from having the skills and a proper strategy in place, Rachel Ferguson claims that link building for e-commerce brands relies on cross-departmental collaboration—link building shouldn’t be an isolated task but rather a part of your integrated marketing efforts. Learn in detail why collaboration is king and how you can synchronize for strategic link building.
Common GMB Mistakes That Hurt Your Marketing Efforts
Google My Business is a free tool that can instantly boost your visibility. Potential customers can easily find you when searching for your services even if they don’t type in your business name. However, if you don’t optimize your GMB profile properly, it can hurt your marketing efforts. Katrina Acoba helps you prevent this by listing the most common GMB mistakes.
What Does 2019 Hold for SEO Keywords and Google
It’s 2019, and Google is already promoting no-click search results, which means you don’t even need to click for more details—the answer will appear right in front of you. Apart from these zero clicks, voice search also changes the search process as we knew it. Mike Murray explores the complex relationship between SEO keywords and Google and helps you up your game in 2019.
Why SEO Category Pages Are Important and How to Optimize Them
Pete McPherson interviewed the SEO master and blogger Grant Sabatier. They talked about how important site structure is for SEO. In the latest blog post (and podcast), McPherson explains why SEO category pages are important and shares some useful types for better site organization.
How Named Anchor Links Optimize Your Search Snippets
The introduction of featured snippets and knowledge graphs has changed Google’s search snippet—searchers now get instant information containing more detailed results. Apart from these two features, the Named Anchor Links (the links that can be viewed below Google’s snippet) also make the regular search snippet more versatile. Sean Si details what Named Anchor Links are and how they can affect your search.
Common PPC Mistakes You Might Not Be Aware Of
There are many hidden features and settings on Google Ads that can prevent you from maximizing your campaigns and earning your projected ROI. Karl Bartling lists the seven most common PPC mistakes that could potentially cost you thousands of dollars. Additionally, he provides actionable tips on how to fix them.
How to Establish a Real Connection with Your Target Audience
Keeping your industry and niche specific is crucial for every SEO campaign. These practices enable you to target your audience and attract the organic traffic you want. Chris Gregory details how to ensure you’re connecting with your target audience and maximizing your SEO efforts.
What Is Rank Transition and What Does It Mean for SEO
Have you ever been in a position where, despite all the work you’re doing on your site, the rankings are decreasing? Even when you try to make some improvements, they keep getting worse? The reason for this is a rank transition. This is a common occurrence since it’s Google’s way of formulating an algorithmic rule that appears to randomize rankings. Nearly every SEO is bound to experience this, so Jenn Mathews explains what a rank transition is and what it means for SEO.
Digital Marketing Strategy for 2019
Almost every business marketer sets their goals at the beginning of the year. But Betsy McLeod wants to make sure your digital strategy stays on track and that the execution runs as smoothly as possible. For that purpose, she shares her ultimate digital marketing playbook with a framework for how to plan, execute, and win in 2019.
2019 Digital Customer Experience Trends
John Mueller claims that “awesomeness” is the key to ranking in Google. Providing an excellent customer experience is for sure the best way to achieve awesomeness. But how can you ensure you meet and exceed the expectations of the visitors landing on your website? Sam Saltis provides a list of the 11 digital customer experience trends to watch for in 2019.
How Implementing Live Chat Can Improve Your SEO
Live chat offers a lot of benefits—from boosting sales and reducing expenses to improving customer service and everything in between. In fact, live chat is the preferred communication method for 42% of consumers. But one thing that might be overlooked is how live chat can significantly benefit your SEO efforts. Jay Ripton provides five ways to implement live chat and improve your SEO.
SEO Must-Haves Checklist for 2019
The type of SEO strategies and blogging tools you decide to use for your blog will often make the difference between a high-ranking article and a blog post that’s pushed down the raking pages and goes unnoticed. Here, Brennen Bliss outlines the five crucial steps you must take to ensure your blog gets stellar rankings in 2019.
Beginner to Advanced WordPress SEO Tutorial
WordPress is SEO-friendly, which is why it’s one of the preferred platforms for bloggers and webmasters. The code that the platform generates follows the best SEO practices, but there’s still a lot more you need to do in order to optimize your WordPress SEO. Harsh Agrawal has crafted a complete WordPress SEO tutorial (and no, it’s not one of those purely technical guides) that follows the best practices, from beginner level to advanced.
The Basics of Optimizing Title Tags and Meta Descriptions
Optimizing title tags and meta descriptions enables search engines to understand what your page is about and index it for relevant keywords and keyword phrases. Still, this is one of the most overlooked aspects of SEO. Stuart Bellis outlines some basic principles of writing SEO-friendly title tags and meta descriptions along with some useful tips and examples.
With this, I end the February roundup. Come back for more SEO and SEM news on the last Tuesday in March!
Meanwhile, let me know what your SEO plan is for 2019 and which of the above tips you find most useful.
Good luck ranking!