Hristina Nikolovska
Happy Tuesday, guys!
This past week has brought many valuable tips, as well as some pro hacks which you can use to further enhance your SEO game.
From mastering content curation to drawing people in with engaging visuals, read on below for the rundown of this week’s best SEO and SEM reads.
SEO Tricks Used by the Top Ecommerce Companies You’ll Want to Steal
Mike Belasco has analyzed the eMarketer research to discover how well the top 50 eCommerce companies are doing at SEO, what tactics do they use to drive traffic, and how do they dominate the search engines. The results of his analysis, along with some pro tips and tricks are summarized in his latest article, “Research: How the Top 50 U.S. eCommerce Companies Dominate SEO”.
Mastering Content Curation
Content is the pillar of SEO. However, continuously creating quality content takes a lot of work and commitment. To help you with this, Rachel Roszmann is unwrapping the secrets of SEO. For instance, content curation is quicker and easier, and it doesn’t require content creation but amassing content from different sources and publishing it as a collection. (Sounds familiar?!:))
The Battle of Search Engines: Google vs. Bing
There’s no doubt that Google dominates the search engine market. SEO statistics show that Google has more than 72.4% of desktop and 91.82% of mobile search engine market share. That means a lot of competition for any website that’s trying to rank. On the other hand, the Bing-Yahoo network has over 21.3% of US search market share which means less competition but also less traffic. Brad Smith clears the doubts regarding which search engine you should choose in his latest article, “Google or Bing (or Both?) Which PPC Network is Worth Your Time and Money”.
The Core Difference Between High-Impact and Low-Impact SEO Actions
Understanding the difference between high-impact and low-impact SEO actions can significantly enhance your SEO results and save you time and effort. Nathan Gotch breaks this down in the second episode of The SEO Life podcast, outlining the actions on which you should focus and those that you need to avoid.
Local SEO: The Community Matters
Matthew Murray underlines the importance of the local community in boosting your business’ local SEO. In his latest piece for BrightLocal, “Local SEO Begins with Community”, he explains how getting involved in your local community can rev-up the local rankings, sales opportunities, and link profiles.
Google Keyword Planner: How to Use It?
Keyword research gives you an insight into what people are actually searching for; therefore, it’s a vital part of every SEO strategy focused on driving more traffic. Google has eased the process by providing a powerful, free keyword search tool – Google Keyword Planner. Joshua Hardwick explains how to use Google Keyword Planner in 2018 (and beyond) in order to get great value from this tool.
The Million-Dollar Question: SEO or PPC?
For digital marketers that are just starting out, the main question is: SEO or PPC. SEO is completely free but it takes time to see results while PPC costs money but brings instant results. As you can see, there is a core difference between these two methods, so choosing one for your business can be a complex challenge. Adrian Cojocariu elaborates on the topic in “SEO vs. PPC | Which One Is Better For You & Your Business?”, outlining the advantages and disadvantages of both.
Nail the International SEO
International SEO is more complex than national and local SEO. However, don’t get immediately frustrated if you want to optimize your website for an international audience. Conquer the world with this international SEO guide by Eleanor Reynolds. She explains everything you need to do in order to shine in the international SEO scene while avoiding all the potential mistakes.
Use Content Customization Without Being a Creep
Content customization is a win-win strategy for both marketers and customers. On one hand, it enables marketers to leverage customer data to create relevant marketing with a high level of conversion. On the other hand, customers love to see content tailored to their needs. So, what’s the problem? Well, customers tend to freak out if the content personalization isn’t executed correctly. Since crossing the line is easy, Carine Alexis explains how to use personalization without being a creep.
Draw People In With Engaging Visuals
Social media is an integral part of digital marketing efforts for both B2B and B2C marketers. Despite the changing nature of social media, there’s one thing that is always on-trend: captivating visuals. Anne Leuman enlists the best practices for choosing effective and captivating social media visuals which will surely draw people in.
Best WordPress SEO Plugins
SEO is the main factor for a website’s success. WordPress is SEO friendly by default, but there are many SEO plugins that can make it even friendlier. Most of these plugins offer helpful features which can enhance your SEO efforts and take your website to the next level. Courtney Jones summarizes the the finest selection of WordPress SEO plugins that can improve your chances of SEO success.
Streamlining the Path to Finding Qualified Link Prospects
Link building is one of SEO’s backbones. So, the goal of every digital marketer is to spend less time on vetting link prospects and more time on outreach. But, finding relevant and qualified link prospects is not exactly the simplest process. Mike Hall shares his pro tips for refining link prospects which will save your precious time (and neurons!)
Invaluable Tips From the SEO Experts
What are the names that come first to your mind when we say SEO experts? Neil Patel, Brian Dean, Ramsay Taplin, Robbie Richards, and Brian Harris must be some of them. Michael Pozdnev has analyzed the most shared tips and tricks from the top online marketing gurus. Take a walk through the SEO lane and learn how to steal the best SEO tricks from top 5 experts.
Use Blog Comments to Build Links
Blog commenting has been a valuable tactic for link building over the years. However, due to the growing popularity of this practice, blog comments were misused in many ways which resulted in people no longer considering them beneficial for their link building efforts. Anna Crowe brings her experience to the table and shares some invaluable tips in her guide to link building via blog comments.
Proper Content Maintenance Is Everything
As your website grows, posts on similar topics will inevitably come. Even if you categorize your posts, the content on your website might be competing with itself. Namely, if you don’t employ a proper content maintenance, this can bring about keyword cannibalization, as well as outdated and inaccurate articles. Joost de Valk guides you through researching, merging, and redirecting for the sake of good content maintenance.
There you have them, folks!
A total of 15 great reads that can be of great help in making the most out of your online presence. Are there any tips or hacks that you’ll consider to implement?
See you next Tuesday!
