Tuesdays With Tina – A Weekly SEO Roundup (Week 36)
Happy Tuesday, guys!
It’s the beginning of September and yet another week filled with amazing SEO news and tips is behind us. I’ve chosen the best articles that have appeared on the web with one goal: to facilitate our day-to-day activities in this ever-changing industry.
Continue reading to learn the best method for blogger outreach, discover the best free SEO tools for social media marketers, and see the complete list of black-hat tactics in 2018.
But there’s more! So without keeping you waiting any longer, let’s jump right in!
When the Worlds of Organic Search & Paid Distribution Collide
In the past few years, content marketing and organic reach have been overshadowing advertising and paid promotion. Undoubtedly, content marketing is an imperative marketing practice, but utilizing paid promotion within content amplification is actually beneficial. Christine Warner details why it’s high time for organic reach and paid distribution to get on the same team.
URL Structures vs. Information Architecture
There’s noticeable confusion about the differences between URL structures and Information Architecture, especially around the SEO beginners. Will Critchlow clarifies some crucial points and gives some language that will prove useful when learning the main differences in his latest post for Distilled, “Search basics: the difference between URL structure and Information Architecture.”
Blogger Outreach For Local SEO
Blogger outreach is an essential part of a solid content-marketing strategy that brings greater brand exposure and quality backlinks for search engine optimization. This means you need to get bloggers and influencers in your industry excited about your offerings. More than 90% of marketers believe that influencer marketing is extremely valuable for increasing customer engagement. Matt Adams outlines a few simple steps that help you create strong relationships with influencers and other webmasters in your niche.
Performance SEO: Master Guide
Site architecture is one of the most effective SEO tactics for increasing web traffic and conversions. Yet very few marketers use its full potential. Cyrus Shepard shares a master guide with 15 site architecture tips for performance SEO that can be a real game-changer for under-optimized sites with potential.
Faceted Navigation & SEO: A Deeper Look
Usually used by large online stores, faceted navigation enables precise filtering of the things the user is interested in. As useful as it seems, this can cause huge problems for search engines because it produces useless and duplicate pages, which lowers the chances of the real content being indexed, making the site look low quality. Matthew Henry provides a deeper look into faceted navigation and SEO, giving you useful insight that can help you avoid and mitigate problems.
Understand the B2B Buyer’s Journey
Understanding the B2B buyer’s journey is critical in developing a successful online marketing strategy. Taking into consideration how search engines are the primary channel bringing prospects to a B2B site, application of keyword research is an important part of the process. Derek Edmund explains how to map SEO keyword research to the B2B buyer journey and successfully achieve your content marketing objectives.
All the Ways You Can Fail at International SEO
Understanding your target markets and having international SEO knowledge is very important, especially if you want to establish a multicountry web presence. If you have a lack of knowledge in proper content development, technical configuration, promotion, and optimization efforts, it’s highly possible that you will face a variety of issues that will prevent you from getting the desired results. Aleyda Solis outlines some of the most common issues and lists all the ways you can fail at international SEO.
Is Link Building the Best for Your Business?
Recent SEO statistics show that links are the pillar of search engine optimization. But does your site need links? According to Darren Kingman, there’s no point in building links if your domain isn’t optimized for crawl accessibility and efficiency. In fact, he offers a framework to find out whether or not link building will lead to the best returns for your money.
Free SEO Tools for Social Media Marketers
SEO tools can enhance your SEO efforts and set your work apart from the competition. There are many excellent tools out there, meaning you don’t have to make a huge investment in order to use the best ones. Elizabeth Bahm has compiled a comprehensive list of the 7 best free SEO tools, which are the perfect fit for social media marketers.
Amazing Content Marketing Strategies for Huge ROI
Did you know that content marketing generates triple the leads for 67% less than traditional marketing and 80% of marketers consider engagement as their primary success metric? These are quite impressive statistics, but how can you build and implement effective content marketing strategies to get this kind of ROI? Ray Chale outlines five content marketing examples done right to generate results you can steal now.
Optimize Your PPC Campaigns
Researching and making a selection of the right keywords is just the beginning of creating an effective PPC campaign that will provide a huge traffic spike. Further on, the keywords you choose will need to be optimized, and you will have to set up different PPC landing pages. George Gill shares some interesting facts about how PPC campaigns works, as well as the optimization process.
Is Guest Posting Dead?
Back in 2014, Google’s former Head of Spam, Matt Cutts, announced the death of guest blogging for link-building purposes. But here we are, four years later and thousands of people still use this strategy to build links to their site. Truth to be told, the end has come only for low-quality guest posting. Tim Soulo shares the experience Ahrefs had with guest posting and how they overcame three common guest blogging challenges.
Conduct SEO Audits Using Different Tools
If you’re performing a search engine optimization for your site, you must be constantly stumbling across articles that emphasize the importance of having high-quality content. However, this is a rather subjective term, so in order to make sure the content really is high-quality, you need to conduct a content audit. John Eric Dela Cruz has compiled an insightful guide about how to conduct a content audit for SEO using different tools based on the level of access to the site’s analytics.
A Complete List of All Black-Hat Tactics
Going against Google’s Webmaster Guidelines can get your site punished and even banned from search engines. So engaging in shady practices only to rank better on SERPs is not a good idea in the long run. Conor Bond provides a detailed list of all the tactics considered to be black-hat in 2018 and suggests the tactics you should stick to.
Featured Snippets: FAQ Answered
Getting your site to position zero on the search results is considered the biggest achievement in 2018. Namely, features snippets take your content to the top, thus increasing your traffic and conversions. Malte Landwehr answers some of the most frequently asked questions regarding featured snippets and gives you useful insight into how you can target and achieve this coveted position.
The Benefits of Persona-Powered Content Marketing
A content-marketing strategy centered around detailed buying personas can be an effective way to profile the people you want to reach. Once you determine their preferences, you can tailor-make content centered around their problems and questions and engage with them on a whole new level, which will strengthen all aspects of your business’s advertising. Jenny Prikockis explains in detail why you need persona-powered content marketing.
Have a Small Business? Invest in Voice Search
With each passing year, more and more people are leaning on virtual assistants such as Siri and Cortana to conduct searches. More specifically, voice search stats show that 35.5% of the millennials, 16.7% of the Gen Z population, and 9.9% of the baby boomers are using this technology in 2018. This is an amazing opportunity to create an intuitive user experience that drives huge traffic to your physical store. Corey Savard gives you all the reasons why small businesses need to optimize for voice search SEO and guides you through it.
Top Three Hacks to Improve the UX
Resorting to newsletter, sales emails, and invoices is a practice many businesses use. However, if you want to offer an exceptional customer experience that enhances their retention and turns them into loyal fans, you need to do more. Follow the insightful tips from Dana DiTomaso to learn the three crucial things that will improve the UX and help you finally earn those leads.
Does Google’s “Near Me” Feature Still Matter?
Google’s “near me” tool enables searchers to find goods and services close to their current location. This trend emerged back in 2015, growing to nearly ⅓ of all mobile searches being related to location. But is Google’s “near me” still effective for local SEO in 2018 and beyond? William Munir answers this and more in his latest post for BrightLocal, “Is Google’s ‘Near Me’ Still Effective for Local SEO?”