Tuesdays With Tina – A Weekly SEO Roundup (Week 40)

Happy Tuesday, guys!

At the very beginning of October, we’re going to dive deep into the latest news on SEO. A lot has happened this past week. For one, Google celebrated its 20th birthday. Also, we’ll explore how visual search is changing the SEO landscape and learn how to perform “niche keyword” research.

So prepare yourself a cup of tea, get cozy, and let’s start!

When and How to Request a Google Recrawl

Search engines use crawl bots to index websites and capture the relevant pages. And they are pretty good at it. The process is usually fast, but with new sites going up constantly, Google might not be able to index all of them instantly. However, there are some things you can do to ask Google to recrawl your site in order to get a full picture of what your site offers—John Hughes explores them and helps you understand when you might need to request a Google recrawl.

Solopreneurs & Voice Search

The great advancements in voice search have solopreneurs imagining they’ll have to put in extra effort and make big changes in their search engine optimization strategies. Shobha Ponnappa has experienced this herself. In “Solopreneurs, why aren’t you ready yet for the voice search revolution?” she gives deeper insight into how optimizing for voice search requires some slightly different tactics regarding small business web design and traditional SEO in order to help all solopreneurs out there score with voice search users.

Google Confirms September 27 Update

The SEO world has witnessed multiple rumors and reports of a possible algorithm update in the past weeks. After much speculation, Danny Sullivan from Google took to Twitter to confirm that there was an algorithm update on September 27th. However, it turns out that this was one of the minor changes Google does all the time. Greg Snow-Wasserman has all the details about the most recent algorithm update, its impact, and some actionable tips.

The Power of Social Media Marketing & SEO Combined

When combined, social media marketing and SEO help brands create value, identity, and authority. They are tightly intertwined. Namely, the better your SEO strategy, the better your social media reach will be, and vice versa. Barrack Diego discusses this topic and outlines all the reasons why social media is an indispensable tool for SEO strategy.

Gartner Digital Market Network: Get the Most out of It

Gartner Digital Marketing network is comprised of GetApp, Software Advice, and Capterra directories, and it is an excellent option that can generate high-quality leads for competitive prices. Andrea Taylor helps those of you looking for a new channel for your Software as a Service product or client get started with this platform by sharing some insightful tips on how to get the most out of it.

The Improved Capabilities of Dynamic Search Ads

Dynamic Search Ads are arguably the easiest way to target ads and also help fill in the gaps of keyword-based campaigns. Recently, Google introduced several new features and improved capabilities for Dynamic Search Ads. Alex Kent breaks down the new capabilities and helps you learn how to use them.

Tips on How to Get More Reviews on Google

Google is the first place people go at the beginning of their research for a service or product. Online reviews are one of the most important factors that influence the buying decision of your prospects; therefore, you need to make sure to leave a good impression. Check out Drew Eastmead’s advice on how to get more reviews on Google.

Use “Niche Down” Keyword Research for Content Ideas

Keyword research is one of the most powerful SEO practices. The “niche down” research method starts with one broad term and works its way down to niche keywords to target. At the end of this research, you’ll be left with a bunch of niche keywords for content ideas. Armando Roggio walks you through the process and shares useful examples to help you understand this concept.

Why Image Alt Text Is More Important Than Ever

Images used to be displayed only in the separate Images tab. Nowadays, Google pulls a pack of clickable images to the beginning of the main results page. So if you’re not using image alt text, you’re potentially missing out on a great source of organic traffic. If you want to learn how to make the most out of your website’s images, read Braden Becker’s “Image Alt Text: What It Is, How to Write It, and Why It Matters to SEO”.

Visual Search Is About to Change the SEO Landscape

Social media feeds and live streams offer a new way of placing products in front of potential customers. This is brought about by the increased need of visual search—74% of consumers think keyword searches are not enough anymore. Visual search means using search engines to identify the object in an image and search the web to find similar items. Luke Townsend answers the most important question: is the landscape about to change with visual search?

GMB: Beneficial Changes and How to Utilize the Insights

Google My Business is an important part in every local SEO strategy. Throughout the years, GMB has improved significantly and the data available in it can help you stay ahead of your competitors. Lexie Kimball looks into the specific beneficial changes, including the date range change, and shows you how to utilize Google My Business insights.

Localizing Content for Increased Conversions

If you want to expand your business into a new market with a different culture and language, you’ll need a solid content localization strategy. Such a strategy involves connecting with customers in a meaningful way. Shane Barker provides five effective tips to improve your content localization strategy and boost your conversions.

How Changing a Domain Web and Website Host Affect SEO

With search engines, especially Google, introducing new changes and regulations regarding SEO algorithms, webmasters are facing some serious challenges in pursuing SEO. For example, many of them don’t actually understand how changing the domain web and website host can affect SEO. If you’re one of them, you’re not alone. Riya Sander explores this topic and gives some key points to remember for future reference.

Happy Birthday, Google: 8 Big SEO Updates to Prepare For

At Google’s Future of Search event, hosted to celebrate the 20th birthday of the tech giant, Ben Gomes, Google’s VP of Search gave an overview of Google’s mission, emphasizing the core principles of searching. He also highlighted the company’s commitment to improvement so that searches produce relevant results even in cases when the query doesn’t match the context with the keyword searched. Christine Austin outlines the key takeaways from Gomes’s speech and provides eight big SEO updates and changes you need to know.

Building an Effective Email List

Did you know that visitors don’t stay on websites for more than 15 seconds? So, yes, gaining attention from your target audience can be a real struggle. Most of the marketers turn to list building; namely, they build an email list of customers and prospects to whom they can promote their brand and build value. Marcus Ho gives 10 examples of lead magnets you can use so that you build your email list effectively.

Using Color to Attract Customers

Website design color has a crucial role in your online success and overall business growth. There are many elements of web design that play a significant part in enhancing the level of engagement and increasing conversion, but the color scheme is the most underrated one. Different colors evoke different psychological responses. Dan Brag shows how to use web design to attract customers and shape how they feel about your brand through the psychology of colors.

That’s all from this week’s recap.

Happy ranking!