Tuesdays With Tina – A Weekly SEO Roundup (Week 42)

Happy Tuesday, friends!

There is a perception that SEO is complex—but that shouldn’t be a reason to ignore it completely. Actually, you can’t afford to ignore SEO anymore; by doing so, you’re turning your back on the most effective digital marketing strategy out there.

To help you dominate your SEO game, I’ve compiled some of the most useful tips and tricks. Prepare to learn the most useful content types and some handy tips for creating a killer email marketing campaign. This week’s recap also introduces a brand new tool for reputation management, the latest SEMrush case study, and much more!

Let’s hop right in!

15 Useful Content Types

Blogging is not the only content type that can help your online marketing efforts. If you need fresh, new ideas to make your content marketing more engaging, check out Barry Feldman’s 15 useful content types. You’ll also find a 5-pack of best practices for each of them.

Site Speed Matters: Measure Your Site’s Performance for Stellar Results

Site speed brings about a positive user experience. If you serve your customers with immediate answers, they are more likely to stick around, showing Google that your content is worthy. In “Site Speed Matters: It’s Fast, or Not at All,” Christine Schrader helps you find out how to measure your site’s performance and get stellar results.

Think Like a Customer and Improve Your Conversion Rates

Improving conversion rates is the ultimate goal of the webmasters. David Reimherr had the opportunity to talk to one of the leaders in content conversion and founder of Content Jam, Andy Crestodina. In his article, Reimherr shares Andy’s four steps to think more like a customer and guide your website visitors to take action that will benefit your company.

Optimizing Product Filters for Better Ranking

Product filters, also known as “faceted navigation,” are a great feature for e-commerce sites in terms of improving usability but also for SEO purposes. In “Mastering Product Filters Pt. 1: SEO-Friendly Filtering for Your E-commerce Site,” Ellie Batchiyska focuses on the SEO side of product filtering and shares some invaluable tips on how to ensure they are optimized for better ranking.

Finding Guest Post Opportunities: The Master Guide

The latest SEO stats prove that backlinks are still one of the principal SEO factors. Creating quality content is the backbone of every backlink acquisition strategy, and guest posting significantly helps the process. While guest posting is an incredibly efficient way of building relationships and landing links, finding guest post opportunities is indeed not easy. Greg d’Aboville shares the best techniques to find blogs and websites to guest post on in his latest post for Mangools.

Handy Tips for Creating a Killer Email Marketing Campaign

Email marketing is definitely not dead. In fact, more than a half of all B2B marketers say email is their most effective marketing tool. If you’re in need of some handy tips to start your next email marketing campaign and create content that stands out from the flood of other messages in the inboxes of your potential clients, you should check out Mansi Basantani’s latest post.

The Best 173 Free and Paid SEO Tools

Finding the best search engine optimization tool has never been easier. On Linkio, you’ll find 173 free and paid tools, reviewed by their team. Read the summaries, watch videos, check out the user reviews, and choose the perfect software to face with all SEO challenges.

Becoming an SEO Expert

SEO expertise is a skill that can be mastered if you are willing enough to learn all there is to know about SEO. Alex Chris, who has been practicing SEO for the last few years, shares all the necessary steps you need to follow to become an SEO expert.

Enrich Your Content with Video

Video is the reigning source of internet traffic. To be more precise, 80% of all internet traffic is already video. What’s more, posts with video get a higher number of likes and shares on social media platforms, and business pages that also use video convert better than those that don’t. Mark Zeni outlines five ways to make your website richer with video content and make the most out of it.

Using Reputation Management to Improve Brand Perception

How your potential customers perceive your brand is very important. Often, even a single upset customer can cause great loss of revenue, unless you’re good with reputation management. Jeremy Knauff offers seven ways to improve brand perception with reputation management.

The Ultimate Blogger’s Guide for Massive Traffic Potential

If you think that the process of search engine optimization is only about including your keywords and writing a unique description for each post, you’re terribly wrong. The truth is, SEO is an ongoing process that needs to be reviewed on a regular basis. According to JumpFactor, performing a content audit for SEO is a great start—this way you’ll be able to identify any problems regarding your website’s performance that might harm your efforts and ranking goals. Christine DeGraff has compiled a huge blogger’s guide for massive traffic potential.

7 Factors to Evaluate with SEO Tracking Tools

If you’ve started an SEO campaign by yourself or with the help of one of the best SEO companies out there, you must be thinking that success will inevitably follow. But in order for an SEO campaign to be successful, it’s not enough to have the best content writers and have the best keywords—you need to make sure your campaign is really working and know your ranking on search engines. To help you with that, Kevin Zhou provides you with a list of the 7 factors you need to evaluate with SEO tracking tools.

BrightLocal Introduces a New Tool Named “Reputation Management”

As you probably know, online reviews have become a critical factor for every business’s success. Consequently, having good reputation management is more critical than ever. Myles Anderson presents a brand new tool by BrightLocal, called Reputation Management, which will make online reputation more affordable and less time consuming.

All Sneaky Types of Duplicate Content

Duplicate content is a serious topic in the SEO world. While we’re at it, it’s important to note that apart from getting your website penalized by Google, duplicate content can cause link juice dilution and a waste of the crawl budget. To avoid these problems, you need to be able to detect duplicate content and deal with it ASAP. For that purpose, Yauhen Khutarniuk lists seven sneaky types of duplicate content and provides tips to stay safe from each.

Create E-A-T Content and Dominate the SERP

E-A-T stands for Expertise, Authority, and Trustworthy. These are the most critical factors to evaluate the quality of a website, per Google’s Search Quality Evaluator Guideline. Learn how to create high-quality E-A-T content and dominate the SERP of your targeted keywords from Lo Jia Thong’s latest work, “What Is E-A-T in SEO: Keys to a Quality Website.”

SEMrush Case Study: Using Thematic Campaigns

The holidays and other special occasions offer a perfect opportunity to tweak your marketing strategy and bring in some fresh and fun ideas. You get to drive extra traffic by entertaining your audience and engaging them on a whole new level. Nadia Nazarova has conducted a case study about all the ways you can promote your business using thematic campaigns.

Do You Need an Outside SEO Company?

A well-designed and easy-to-navigate website is a must for every business. However, for your business to be successful, that website has to generate value and revenues. That’s why it’s of the utmost importance to know the signs indicating you need an outside SEO company. To lend a hand, Joanne Criss enlists the six most important ones.

Don’t forget to come back next week for more SEO news and tips.

Happy ranking!