Tuesdays With Tina – A Weekly SEO Roundup (Week 43)

Happy Tuesday, friends!

It’s that time of the week when we recap last week’s events in the world of SEO and get some useful tricks up our sleeves.

Here you’ll learn how to boost ROI with email automation, what ranking factors should be prioritized in 2019, which are the best blogging practices, and how long does it take to rank on Google. Also, we’re going to look at all the reasons why you should invest in video marketing, and much more!

Let’s roll!

All You Need to Know About Content Design

Content design is poised to be big in 2019. Basically, content design is based on analyzing users and their needs and using that information to form your content strategy and develop content that your readers will love. Jen Jeavons outlines five things every content marketer should know about content design.

 

Learn to Create Scalable Local Content

Tuesdays With Tina - Local Content

Localized content is one of the essential marketing strategy components for businesses with multiple locations because it enables them to effectively target their audience and enhance their customer engagement level. Shane Barker explains how to generate scalable local content and all the processes and systems needed to make a localized content strategy easier for enterprise businesses to manage.

 

 

JavaScript’s Non-Coder Explanations

JavaScript has become more widely used, yet the chances of Google not being able to read a page in JavaScript are higher when compared to Google’s ability to read a page in HTML/CSS. That’s why understanding the basics of JavaScript, how it works for search engines, and the common reasons why Google fails to index it is extremely important for every webmaster. Owen Otis provides a non-coder’s explanation of JavaScript and the DOM for SEO.

 

Email Automation: Your Best Tool to Boost ROI

Digital marketing shows that the global email user base is set to grow to 4.3 billion people in 2022. This proves that email marketing is one of the most efficient forms of advertising. When combined with email automation, email marketing streamlines the entire marketing process and allows direct communication with customers. Kevin George explains what email automation is all about and how small businesses can use it to boost ROI.

 

The Real Importance of a Top Listing in Google

Every client goes through a specific process when looking for a solution for their problem online, whether they are searching for a product or service. As a marketer, you need to understand that process and the clients’ interaction with search engines each step of the way. Josip Popov explains what clients consider crucial and how important a top listing in Google really is.

 

Why You Need to Invest in Video Marketing in 2019

With 2019 being right around the corner, you must be thinking about where to allocate your marketing budget. Sure, there are many options, but if your goal is increasing brand awareness and connecting with customers in a meaningful way, you should consider video marketing. Mackenzie Roberts lists all the reasons why video marketing is essential and shares some insightful tips, strategies, and examples to get you ready.

 

SEO Is Not Dead, but Parts of It Are

Tuesdays With Tina - SEO

Every now and then we hear the frightening words: SEO is dead. While SEO is alive and well, many tactics have died or transformed. Using such tactics can damage your rankings and get your site penalized. Dennis goes through five of the most commonly used old tactics you should stay away from.

 

All Ranking Factors You Need to Prioritize in 2019

You’d think by now we’d know exactly how Google’s algorithm works and what factors it uses when ranking content. I hate to break it to you, but we still don’t have these answers. However, Google has confirmed that there are about 200 ranking signals that are taken into consideration when determining organic search result rankings. But are all of them equally important? Of course not. Sam Kusinitz has created a list of the most important ranking factors you’ll need to prioritize in 2019.

 

Don’t Just Use Third-Party Tools—Build Your Own

All digital marketers use different sets of tools to do their jobs—from analytics and reporting tools to content management systems and everything in between. In his guest post for UpCity, Scott Beckman argues that those tools don’t necessarily have to be third party. He provides readers with six reasons to build their own marketing tools.

 

The Ultimate Tips for Long-Form Content

Both people and search engines find long-form content useful and more interesting. For marketers, on the other hand, the creation of lengthy articles is still a challenge. If you are one of them, then Chintan Zalani’s “Amazing Results with Long-Form Content: 5 Simple Tips” is a must-read for you.

 

Common WordPress Mistakes Bloggers Make

WordPress is still the most popular blogging platform, which also provides a bunch of helpful features for bloggers. Still, bloggers tend to make some mistakes out of carelessness or ignorance, which can affect both their search engine rankings and online reputation. Lucy Barret explores seven of the most common mistakes WordPress bloggers make.

 

Ignoring SEO Affects Your Bottom Line

There are common beliefs that SEO is not the best way to market a business, but I’m not exaggerating when I say that if you’re ignoring SEO in 2018, you’re risking everything for your business and its finances. Just consider this fact: recent SEO stats show that, by 2020, the SEO industry will reach $80 billion a year in revenue. Still uncertain? Stephan Spencer lists five ways ignoring SEO could affect your bottom line.

 

AI + Digital Marketing = Success

Tuesdays With Tina - AI

Artificial Intelligence has quickly risen to prominence, forcing marketers to adjust to the new digital practices and trends. This also influences the way businesses advertise and generate leads. Of course, dealing with such changes doesn’t come without challenge for marketers. Michael Deane helps small business owners apply the improvements that AI offers and get the most out of it.

 

Find Your Audience Persona and Dominate the Social Audience Space

What is a fantastic ad without an audience to embrace it? Basically, an audience persona is the audience built through social media channels that doesn’t come from any existing customer list. This audience persona can help you dominate the social audience space and reach the right audience for your campaign. Jenn Jones elaborates on this topic and outlines the main steps to finding the right audience.

 

Game-Changing Blogging Practices

Blogging is a long-term job—you need to keep your blogs interesting, engaging, and fresh. This can be quite challenging, especially if you’re blogging for a long time. Jon Dykstra shares 12 game-changing blogging practices that will streamline the process and take your blogging business to a whole new level.

 

That’s all, friends!

Feel free to drop me a line which articles you have found most useful and which tips you plan to adopt.

Good luck ranking!

1 Comment
  1. Thanks for including me among such great company 🙂