Tuesdays With Tina – A Weekly SEO Roundup (Week 45)

Happy Tuesday, guys!

Halloween is over, but we still have some tricks and treats for you (pun intended). Heading into the holiday season, we will learn the most important steps that should be taken when forming an SEO strategy, as well as what the preferred content length will be in 2019.

Also, we have the latest news on the WordPress 5.0 release, the definitive guide to SEO competitive analysis, and much more!

Let’s start!

Best SEO Plugins for WordPress and Divi

Tuesdays With Tina - WordPress and Divi Plugins

WordPress and Divi sites have amazing built-in SEO features; however, by implementing their best plugins, you will be able to take your website a step further. Randy A. Brown lists four of his favorite SEO plugins and recommends trying them all in order to find your best fit.


How to Link Brand Goals to Prospect Needs

Content marketing statistics show that 91% of B2B marketers use content marketing. It’s evident that we live in an age of content overload, which makes it of the utmost importance for any content marketer to create something outstanding that will grab the attention of the audience—a practice that has proved to be quite challenging. Mark Traphagen explains how to effectively build a bridge that connects your brand goals and the prospect needs for a successful content marketing campaign.


How to Create a Stellar Business Blog

Building a successful business blog is not as simple as you might think. The traffic your business blog generates will be one of the most critical aspects of your overall digital marketing campaigns. James Baker provides the best tips to create a business strategy and helps you ensure you’re implementing the best practices, offering the best value for your readers.


The Definitive Guide to SEO Competitive Analysis

Knowing your competition inspires innovation and encourages you to be better. Aleh Barysevich shares a comprehensive guide that will help you identify your top competitors, see what they make to outrank you, and figure out what to do about it.


Boost the B2B Content Marketing with Marketing Automation

Creating compelling content for B2B marketing doesn’t come without challenge. In 2013, 60%–70% of B2B content was unused. Additionally, there’s a huge portion of content that doesn’t generate ROI because it wasn’t executed properly or it didn’t target the right audience. Luckily, there is a solution—Pam Neely shares her top tips to improve B2B content marketing with marketing automation.


The Best Length for SEO Blogs in 2019

Tuesdays With Tina - Content Length in 2019

Starting a blog is never easy since there are so many aspects you need to take care of. Luckily, there are many useful sources like this blog about blogging that can help you with your efforts. Furthermore, SEO statistics in 2018 have shown that the average first-page result contains 1,890 words. But what about the best content length in 2019? Tim Brown introduces the Top Ten Average Method, which involves three steps and takes up to ten minutes to determine how to get the average content length that would work for you.


SEO for the Holiday Season

E-commerce and B2B businesses are looking at some unique opportunities to boost their revenue during the holiday season. After all, it’s the most wonderful time of the year when people are actively shopping. Chris Rodgers outlines the most important steps you should take into consideration when forming your SEO content strategy for the holidays.


Actionable Tips to Optimize Your Content for Voice in 2019

Voice search statistics predict that the voice-enabled technology will only become more and more critical. People are getting used to asking their virtual assistant a question instead of typing it. So if you want your brand to be the answer to their queries, optimizing for voice search is an absolute necessity. Ben Wood lists five actionable tips to optimize your content for voice search in 2019.


Is Your Site Optimized for Mobile-First Indexing Yet?

Google’s mobile-first indexing is old news, but is your site optimized for it yet? Before diving into 2019, you need to know all about Google’s effort to support the growing mobile usage; otherwise, your ranking will be hurt. Abdul Saleem and the team behind Nummero cover the basics of mobile-first indexing—how does it work, how does it impact SEO, and what are the risks involved in this?


Create Content Your Audience Wants

Diving deep into content marketing can be overwhelming. There will be times when you run out of ideas and start wondering whether your target audience even likes your content. To get the results you expected, you need to create content that the audience desires. Daniela McVicker guides you through the process and shares the best tips to create “craveable” content.


Getting Started with Pinterest Ads

Tuesdays With Tina - Pinterest Ads

According to social media statistics, 68% of US adults are Facebook users. So it’s easy to think that this should be your primary advertising platform. On the other hand, the competition there is fierce, which makes it crucial for marketers to consider other options. This summer, Pinterest marketing should definitely be one of them. This social network is underestimated when it comes to advertising, yet it offers fantastic opportunities to get your ad seen. Learn how to get started from the latest AdEspresso piece, “Pinterest Ads: A Guide to Everything You Need to Know to Get Started.”


Prepare for WordPress 5.0

WordPress has announced the 5.0 version as the biggest one of the year. The way developers use WordPress will be revamped entirely, thanks to the new Gutenberg editor. As the official release date is approaching, Brian Jackson explains in detail what to expect from WordPress 5.0.


Digital Marketing Trends for 2019

With 2019 right around the corner, you can’t afford to ignore the new digital marketing trends that are coming into full swing. From automation to AI-powered intelligence, you need to embrace them all and stay ahead of your competition. Neeraj Charaya lists the top five digital marketing trends to look out for in 2019.


5 Keyword Mistakes that Can Ruin Your SEO

Tuesdays With Tina - Keyword Mistakes

Keyword research is one of the main SEO principles. However, it’s easier said than done. There are a lot of things you need to take into consideration. So to ensure you’re not hurting your search engine optimization, Katrina Acoba shares five keyword mistakes you need to avoid.


Using Excel for SEO

Spreadsheets offer versatility like no other tool. Sorting and categorizing data is simple and easy with Excel. Even with the rise of many modernized versions, Excel is as invaluable as ever. Jenny Halasz shows how you can put Excel to SEO’s use. She also offers insightful tips and tricks that will make you see Excel as much more than just an accounting tool.


We end this week’s roundup here.

Are there any of the above tips that you will be implementing in your own marketing strategies? Let me know!

Good luck ranking!

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