Hristina Nikolovska
Happy Tuesday, friends!
As we approach the end of 2018, you need to start thinking about the future and the hacks that you’ll want to implement in 2019 in order to achieve your objectives.
Since you’ve landed here, let me assure you this is the perfect place to start. I’ve compiled the best reads from the past week—you’ll learn the best ways small businesses can find micro-influencers, how to develop a CTA for success, the three online marketing truths, and more!
Let’s start!
How to Find Local and Micro-influencers
Having an authentic voice in marketing has become the cornerstone of business success. Consequently, new influencers rise every day, providing businesses with more options when choosing the right person to promote their products or services. This is, however, a bit trickier for local companies. Gaurav Sharma shares useful tips for small businesses to find the right local and micro-influencers and generate higher engagement while staying on budget.
Landing-Page Tricks to Increase Conversions
When it comes to improving conversion rates, there isn’t a secure formula. You need to experiment, refine, and improve continuously. But, one thing’s clear—conversion rate optimization needs to be incorporated into your month-to-month marketing activities. Lee Wilson shares his ten favorite landing-page tweaks that won’t fail to increase conversions.
Develop a CTA Strategy for Success
Once people land on your site, you want them to take action that furthers your goals. Encouraging a prospective customer to take the action you want them to is arguably one of the hardest tasks for marketers. To make things easier for you, Chuck Forbes gives great tips about how to develop a successful call-to-action strategy.
Pro Digital Marketing Strategies for SAAS Companies
Digital marketing for SAAS companies includes some basic principles that are similar to other industries, but there are also several unique things that apply only to SAAS companies. Similarly, there are some principles that work for other industries but not for the SAAS industry. In the latest Nine Peaks Media article, you’ll discover four effective digital marketing strategies for SAAS companies, but also some common mistakes you should avoid.
SEO and Domain Names for Startups
SEO is the heart of every online business. For startups, SEO can provide the much-needed push to take your business to a more stable phase. Choosing a domain name that reflects your brand is also an essential part of the process. Pawan Sahu gives a detailed overview of what startups need to know about SEO and domain names.
8 Crucial Steps to Choose the Right SEO Consultant
Choosing the right SEO consultant for your business can significantly boost your business growth. On the other hand, going with a consultant that’s not the best fit for your company can be a huge mistake. That’s why there are many things you need to consider when it comes to choosing an SEO consultant. You’ll have many questions, and Nathan Gotch outlines eight crucial steps you’ll need to cover.
Wix for SEO: Yes or No?
Wix’s SEO is generally thought to be bad. But is it, though? Josep Garcia has examined the ins and outs of Wix’s SEO. He presents his findings and gives a clearer idea of what to expect and what not to.
Improve Paid Search Results
Asking the big questions is crucial to accomplishing your overall business objectives. However, this practice is often overlooked because marketers are often preoccupied with day-to-day optimization. Making time to evaluate channel strategies is very important for improving paid search results. Megan Taggart highlights three areas in need of routine, scheduled maintenance.
Leverage Misspelled Keywords and Typos in Search
Typographical errors, including incorrect and misspelled keywords, often occur in posts or search queries. While Google ensures that these errors lead to the desired results, misspelled keywords can still impact traffic to specific search results and websites. Sean Si provides a look into the most common typographical errors in search and helps you understand how to leverage them.
Use Google Analytics Insights to Beat Amazon
Amazon is the main competitor to all e-commerce sites. Still, smaller establishments can thrive and attract more direct buyers through superior services and expertise. To put it simpler, smaller e-commerce sites need to offer something that Amazon doesn’t—insights that are difficult to replicate. Hamlet Batista shows how to use Google Analytics to compete with the e-commerce giant.
The Resurgence of Image SEO
Image SEO used to be an effective strategy for driving SEO, until 2013, when Google added the “view image” button that takes users directly to the page containing the particular image rather than to the site hosting it. This caused a drop in site traffic for webmasters, and image SEO was soon forgotten. But things seem to have changed (again!). Google seeks to improve the user experience, and Joe Rinaldi provides proof that image SEO is on the rise.
Simple Principles to Write SEO-friendly Title Tags & Meta Descriptions
While catchy titles and meta descriptions alone won’t spike your rankings, they still are the basis of good search engine optimization. Stuart Bellis provides the main principles for writing SEO-friendly tags and meta descriptions that will enhance the overall SEO valuation of your site, as well as the organic search click-through rate.
Learn the Easy Way: 3 Online Marketing Truths You Need to Know
In one of the Marketing in Minutes episodes from the past week, Jonathan Gebauer shared three online marketing truths everyone should know before diving into it. Spoiler alert: online entrepreneurship and blogging are not that easy!
All the Reasons Why Your Website Might Not Appear in Google Maps
Local SEO is an essential step for generating qualified leads from people who are located close to your business and have strong buying intention. Optimizing for local search involves several important steps, including how to show up in Google’s snack pack and Google Maps. Hiring a web design and SEO company is one sure option. But if you’re more of a DIY person, here are several reasons why your website might not appear in Google Maps and how to sort this out.
That’s all for the week. Come back next Tuesday for more SEO news and tips.
Until then, happy ranking!
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