Tuesdays With Tina – A Weekly SEO Roundup (Week 47)

Happy Tuesday, guys!

Winter is coming—and that means plenty of hot tea and time to explore the happenings in the world of SEO and SEM. This week I’ve compiled a bunch of insightful tips and tricks, and also some useful information you should keep in mind.

You’ll get answers to SEO FAQs, learn the top four trends for 2019, and discover the SEO MOOCs that can help you boost your rankings. Additionally, you’ll find out how to improve your YouTube video SEO, how to measure link building ROI, and more.

So without further ado, let’s start!

Blogging Tricks for Success

Implementing the right SEO tricks into your blog layout and writing can get you the desired organic traffic boost. Determining the keywords that are most likely to drive traffic is an excellent starting point. Once you do the research, use one of the blogging tricks outlined by Susan Gunelius to incorporate them into your blog posts.

SEO Trends for SEO: Top 4

During the past year, we’ve witnessed many revolutionary updates in the world of SEO. Google has introduced many algorithm changes, which made search engines smarter than ever. As we approach 2019, it’s time you rethink your strategies and regroup. Katrina Acoba has selected the four SEO trends that will prevail in 2019.

6 Tips to Improve Your YouTube Video SEO

YouTube is the second largest search engine after Google. According to the latest Google statistics, YouTube processes over 3 billion searches per month, which also makes it the fastest-growing video-sharing website. See, shooting and uploading the video is not enough anymore—you need to optimize it or risk it getting lost in the crowd. Find six tips for improving your video SEO in Shootista’s latest blog post.

The Medic Update Aftermath

The Google Medic Update has mainly affected medical websites, but also other niches, including e-commerce, local, and affiliate. This update targeted what Google calls E-A-T (Expertise, Authority, and Trust). Clayton Johnson breaks down everything you need to know in the aftermath of this update.

SEO MOOCs That Will Help You Boost Your Rankings

MOOC is an efficient format if you want to upgrade your online skills. Composed mainly of quizzes and videos, the massive open online courses enable you to acquire broad knowledge of a specific industry. As an SEO beginner, you can discover amazing SEO MOOCs online. Julie Quintard presents a list of the six best SEO MOOCs to help you boost your rankings.

Measure Links Building ROI with Google Analytics

Measuring your link building ROI helps you figure out the next steps needed to achieve your goals and objectives. However, there are metrics that are hard to measure or aren’t measurable at all. That doesn’t mean that you need to just guess the impacts a specific campaign has on your results. Danielle Canstello groups the most common link building ROI tactics into three clusters.

Professional Editing Tips That Will Transform Your Writing

Some writers seem to know just what it takes for success. Everything they write gets hundreds of shares and comments, influencing their search engine optimization efforts and the overall business reputation positively. If you want to transform your writing, follow Shane Arthur’s seven editing tips.

Pro Tips for Multi-Location Businesses to Optimize GMB

A properly managed Google My Business presence makes your listing more visible and more relevant to search queries from local consumers. Kristi Hedin provides the highlights from the webinar held by Binary Fountain and Rio SEO, which explored the latest GMB features available for multi-location businesses.

A Checklist for SEO Blogging Success Using the Squarespace Platform

Blogging for SEO seems to be one of the hardest things for the majority of webmasters. Tiffany Davidson details all the things needed to create search engine optimized blogs using the Squarespace platform.

How to Deal with Unresponsive SEO Clients

If you expect important information, but your SEO client doesn’t answer your emails, you’re not alone. Unresponsive clients are a common problem for most SEO agencies. Adam Heitzman shares his tips to avoid these situations altogether, but also show how to deal with unresponsive SEO clients and re-establish contact if it comes to it.

How to Find Affiliates That Generate Quality Leads

Affiliates that drive high traffic volumes and boost your sales are hard to find. However,  Darina Andronova provides some useful tips to find prospective affiliates that generate quality leads. Additionally, she offers a simple method to access the affiliate’s salesmanship with the SEMrush Traffic Analytics tool and Competitive Research toolkit. Speaking of useful toolkits, here’s a comprehensive step by step guide on how to use SEMrush from CopyProBlogger.

Do You Need Website Management?

If you have an online presence (and you should!) your website is your most valuable worker. Consider this—the website is the very first thing your potential clients will see. Often, how your website looks can be the decisive factor for them to close the deal with your company. So the website has the potential to produce earnings and profits for you, which is why it’s of the utmost importance to be managed properly. Robert DiSalvo breaks down everything you need to know regarding website management and explains why do you need it.

Tips to Optimize Your Instagram Account for Search Engines

Social media stats show that Instagram is the most powerful visual platform for digital marketers. However, Instagram accounts are difficult to index and display in search results. This happens because Instagram doesn’t allow search engines to index Instagram images, only profiles. If you want to overcome this issue and leverage Instagram’s true potential, follow Manish Dudharejia’s tips for optimizing your Instagram account for search engines.

The Secret to Long Tail SEO Success

Peter Avritch’s greatest secret to his long tail SEO success is to be good to Google. In his latest post, Avritch covers a combination of specific long tail SEO strategies he used in Inside Stores, a multimillion-dollar e-commerce company he co-founded.

Diagnose and Recover SEO Traffic and Rankings After a Website Redesign

When redesigning your website, some problems like redirects, missing pages, and domain issues usually happen. These problems can be fixed if you have a clear understanding of how SEO and web design work together and plan the site migration. If done correctly, this practice will help you retain and improve rankings and traffic. Marcus Miller details how to diagnose and recover traffic and rankings after the redesign. 

The Trends, Challenges, and Opportunities in the Search Landscape

Search is an essential component of a content distribution strategy, but it is also one of the most misunderstood concepts. With so many algorithm changes introduced, you can’t be 100% sure you’re using the best practices to optimize content performance. Jodi Harris has conducted a  detailed analysis of some of the key issues Courtney Cox Wakefield, a digital marketing manager at Children’s Health, discussed regarding the trends shaping the search landscape, as well as the opportunities they offer for content marketing.

SEO for Lead Generation

Search engine optimization has to be put on a pedestal when it comes to your marketing strategy and lead generation is a huge part of the process. That is, if you don’t want to miss huge opportunities to attract more traffic to your website and get qualified organic leads. To make the most out of SEO for lead generation, follow the tips Sharon Hurley Hall shares in her latest post.

That’s a wrap!

I hope you enjoyed this week’s roundup and that you found some useful tips to help you boost your SEO strategy. Instead of farewell words, here’s an additional read on top 5 SEO trends to watch out for in 2019! 

See you next week!