106 Quick and Fascinating Voice Search Facts & Stats (Infographic)

For a long time, science fiction movies like Star Trek have been iconizing voice interactions with machines.

Well, the imaginative future is here, and it’s happening now!

Alexa, Google Assistant, and Siri are here to understand your inquiries and provide you with relevant answers within seconds.

Voice assistants are getting better and smarter, completely changing the way people interact with computer devices.

That said, if you still haven’t optimized your website for voice search, you’re losing a fair share of the online marketing potential.

If that doesn’t convince you, just take a look at these voice search statistics:

  • 325 million people are searching through the internet using voice search
  • 20% of Google searches are done through voice search with 95% accuracy of answers
  • 4 million Amazon Echo devices are sold during one holiday season
  • By 2020 50% of searches will be voice searches.

Now that we have your attention, check out our contemplative research below the infographic. It includes details on anything from how voice search works and which businesses can benefit most from it to how to optimize your website and prepare for voice search.

We will also elaborate on how voice search will change SEO, provide insight into which virtual assistant is most accurate, as well lay out some fascinating statistics about current trends and voice search predictions.

Read on!

Voice Search 101

Searching the internet hands-free is one of the biggest advancements in recent years. In a nutshell, voice search is a two-way conversation with virtual assistants aimed to help users complete different tasks in real time.

It processes and transcribes human speech into text and then analyzes the text to detect commands and questions. Then, the virtual assistant reads the result into the external data sources to find relevant information and translates it in a digestible format to provide the user with what they need.


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Which Businesses Benefit Most From Voice Search?

When it comes to voice search, 2018 has noted a giant step forward. Although it is still a growing trend, when we considered its operational nature, we discovered that it particularly gets along with several niches.

In general, voice search is used for:

  • Searching for general info on the internet;
  • Getting directions;
  • Calling or texting somebody;
  • Checking the weather;
  • Scheduling an alarm;
  • Checking sports scores;
  • Finding jokes;
  • Playing music;
  • Opening an app;
  • Checking email.

If your business includes one or more of these operations, you should undoubtedly consider voice search.


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Current Usage of Voice Search

Based on the operations mentioned above, as well as the statistics research conducted, we also discovered the kind of information for which the voice search is used most.

People use voice search to look up:

  • Deals, sales, and promos
  • Personalized tips and info
  • Events and activity information
  • Business information (such as store location)
  • Customer service support

If your business is associated with any of the above, include voice research in your SEO strategy ASAP!


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When Do People Use Voice Search?

Today, voice search is a significant part of the internet world and it continues to grow. According to voice search statistics, using our voice to perform tasks will soon become as common as using touch input.

The growing popularity of this trend lays in the fact that voice search is something which makes multitasking easy. People want to search while they are driving, cooking, working, walking, and even while they are in bed!

In fact, as of 2017, 52.18% used voice search while driving (probably to find a local business), 7.4% used voice search while working, and 5.5% while cooking. 2.3% of people use voice search when showering or using the bathroom and 0.2% of them use it while in bed.

Voice Search Statistics - When do people use it


Taking into consideration the voice search statistics for 2017 and 2018, we can definitely say that voice search is here to stay, and it’s bound to grow. So, if you want to stay ahead of your competition, include voice search in your search strategy.


Where Do People Use Voice Search?

Usually, people use voice search when their hands and vision are occupied. That being the case, people mostly use voice search at home when they are alone or with friends.

People also take advantage of the voice search when in a restaurant with friends, acquaintances, or alone.  The use of voice search is prominent when people are in the office alone, but they are less likely to use it when coworkers are around.  

Public transportation, parties, theatre, gym, and public restroom are a few other places where people usually use this feature. According to voice search statistics, 2018 saw a significant growth of the overall places of usage in comparison to 2017.


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Does Your Business Need Voice Search Implementation?

Understanding why people use voice search – combined with the information as to when and where they use it – will give you more insight on whether or not your customers are voice search users.

For example, if you run a restaurant website, you should consider including voice search because 12% of the people use this option to avoid confusing menus. Also, consider listing your opening hours and location to take advantage of the most common searches like “places to eat near me” and “food places that are still open.“

Cinemas and theatres can also benefit by including voice search and listing the event dates and prices since 42% of voice searches are aimed towards looking for information about events and activity information.

Voice-enabled technology is particularly useful for food or movie review websites. 30% of the people use voice search to get faster results, which means if people ask for a recommendation where to eat a good pizza or whether or not the latest romantic comedy is worth watching, the results will lead to you for the answer.

You should also consider that an astonishing 52% of the people use voice search to find coupon codes, sales, and deals. That said, include them for the reviewed food places or movie projections to boost your rankings.

If involved in the entertainment niche, voice search is a must! Some of the most popular searches are for celebrity news. However, 49% of the voice search use is aimed towards asking fun questions or finding jokes. So, providing an answer to these questions and demands will increase your website’s visibility.

As weather forecast searches make for 40% of the primary reasons why people use voice search, you should contextualize your data into answers to questions like “what’s the weather in Paris”, so that voice search results lead to you.


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Voice Search Stats 2018

Are your customers millennials? The chances are, they want you to optimize for voice search!

Statistics show that 35.8% of the millennials use voice search, and this number is projected to increase to 39.3% in 2019.

In 2017, there were 15.6% Gen X users of voice search. This number increased to 16.7% in 2018, and by 2019, it’s expected to be 17.2%.

When it comes to the baby boomers’ voice search, 2017 saw a jump to 9.7% users from 8.7% in 2016. Currently, 9.9% of the baby boomers take advantage of the voice search feature, and in 2019 this number will increase by 2%.


Customers’ Gender and Their Devices

If your target customers are male smartphone users, here is a fun fact for you:

More and more male smartphone users are using voice search. Specifically, 66% of them have used voice search services at least once.

Additionally, 53% of male desktop or laptop users have also taken advantage of the voice-based technology.

Moreover, 49% and 46% of the male users have used voice search on tablets and smart speakers, respectively.

Voice search statistics show that men are still more likely to use voice commands, but that gap is getting to a close.

This year, 55% of female smartphone and 30% desktop or laptop users have utilized the voice services.

The numbers are slightly lower for female tablet and smart speaker users – 31% and 26%, respectively.


Voice Search Mobile Statistics

Voice search is used on a smartphone more than on any other device – 66% of male and 55% of female users confirm this stat.

Surveys show that 1 in 5 adults use voice search on mobile at least once a month.

Also, 25% of the individuals aged 16-24 use mobile voice search.

If you are still contemplating whether or not your business website needs a voice search feature, consider that a whopping number of 88% of all “near me” searches are done on mobile. That is to say, mobile voice-related searches are three times more likely to be locally based than text-related searches.

Finally, take into consideration that voice searches are accounted for 20-25% of all mobile queries.


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How to Optimize Your Website for Voice Search

First of all, Google voice search statistics show that a website optimized for voice search must load quickly. The average voice search results page loads in 4.6 seconds, which is 52% faster than the average page.

Also, the website has to be secured with HTTPS, since Google has been favorizing sites that are more secure and have installed an SSL certification. In fact, 70.4% of Google first page results are secured with HTTPS.

Longer content ranks better in voice search results. Specifically, the average word count of a voice search result page is 2,312 words. Google prefers long content because more words bring more possibilities to match a specific voice search result.

Furthermore, Google likes concise and straightforward content. The average search result on Google is written at a level of a 9th grader. Google also prefers short query answers. The typical voice search result is long only 29 words.

Appearing in a featured snippet may help you rank in voice search, as 40.7% of all voice search answers came from a featured snippet.

In addition, the content structure also plays a vital role in voice search SEO. For instance, 2.68% of voice results that Google provided a source for their answers came from FAQ pages because these pages use the perfect format for voice search – a question and a short, concise answer.

Publishing quality, highly-shareable content has the power of improving the chances of ranking as a voice search result. The average voice search result has 1,199 Facebook shares and 44 Tweets.

Higher rankings on Google bring a higher chance of being chosen as a voice search result. More specifically, 74.9% of voice search results came from a page ranking in the top 3 for the specific inquiry.

Finally, authoritative domains produce more voice search results than non-authoritative ones. To put it into perspective, the Ahrefs Domain Rating of a Google voice search result is 76.8.


How to Prepare for Voice Search

Voice search growth has been huge in the past few years. The sooner you embrace it, the faster you’ll enjoy its benefits.

The first step in preparing for it is to optimize for local search by understanding the pattern and preference in people’s way of conducting voice search.  

Another fundamental part of the content strategy is to look for long-tail conversational keywords in question form.

Moreover, providing a clear context behind the content is vital. Consider optimizing the content format, since Google really loves small paragraphs, shortlists, and tables.

Last but definitely not least, optimize for mobile. The most prominent part of voice searches comes from mobile users so in case you still haven’t done this, this should be your first and utmost step.

Voice Search Statistics - Optimize for mobile



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How Will Voice Search Change SEO?

As per ComScore, by 2020, voice search will be accounted for 50% of the total web searches. The voice-based technology becomes more and more popular because the search for queries is conversational and natural. Also, it provides users with direct answers instead of links.

Undoubtedly, voice search is about to change the SEO as we know it.

For one, voice-activated searches can be longer than ten words which means natural language keywords are the next big thing. Using conversational, long-tail keywords that describe products in detail, involving specific phrases impact voice search optimization positively.

Using natural language shows a more significant match with consumer searches which will level up your rankings. Incorporating more natural speech in the content that picks up the nuance of everyday conversation will become a must.

Relying on what’s known as a “semantic search”, Google uses the users’ previous searches and search patterns to put context behind the query and deliver optimal results.

Using the context-based algorithms, voice search will offer highly relevant results according to what’s displaying on your screen at the moment of search. Basically, Google will use the information to provide the meaning behind your query.


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Which Virtual Assistant is Most Accurate?

Voice search assistants are getting smarter, and they continuously improve to deliver the most accurate results. In fact, the speech recognition error rate is currently down to 5.5%.

At the moment, the leading voice search assistant is Google Assistant on Google Home. Directly connected to the largest search engine, Google Assistant enables users direct access to Google’s database with 90.6% accuracy and completeness. Google Assistant comes with some integration possibilities, which include Google Maps, YouTube, and Google Photos.

Microsoft’s Cortana has been asked 56.5% questions to which it has shown 81.9% accuracy. This voice search assistant is designed to guide you through essential tasks in your day from to-do lists to meetings. Deeply integrated with different Microsoft products such as Office, Cortana is currently one of the best voice search assistants.

Apple’s Siri has made significant progress in the last couple of years. Siri voice search statistics show that this assistant has answered with 62.2% completeness and accuracy on 21.7% questions. The success of Apple has enabled Siri to integrate with its OS, boasting a fantastic level of synergy.  

Alexa on the Amazon Echo has made significant progress, getting 20.7% questions with 87% accuracy. The Echo and Echo Dot devices have traced the way for the smart speaker’s boom. By connecting the speakers with many third-party services and assets to create new skills, Amazon Echo has become the ultimate accessory for every household.


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Current Voice Search Trends

Google Duplex is the latest innovation in the realm of voice search. It’s a new technology that uses a natural-sounding human voice instead of a robotic one. Google Duplex will call your favorite restaurant to book a table or make an appointment in your hair studio instead of you.

The world went completely crazy over this new feature which also has the ability to understand complex sentences, long remarks, and even fast speech.


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The Future of Voice Search

The future projections for voice search look promising. As mentioned earlier, 50% of all searches will be voice searches by 2020, according to ComScore. In addition, the voice shopping market will grow from $2 billion to $40 billion by 2022.

The estimated number of smart speakers in the USA will jump to 21.4 million. As soon as 2019, the voice recognition market will be $601 million.

The bottom line is – if you want to stay ahead of your competition, implementing voice search technology is something that you shouldn’t ignore.

Make sure to put these future predictions and voice search statistics into perspective, optimize your website now, and enjoy all the benefits that come with it! Good luck optimizing!

1 Comment
  1. Behind all AI it is a peoples business. Searches with deep information needs will always dive into different information sources. So it is best to make good structured holistic websites that deliver authentic information that make trustable buying desicions possible. At the end of the day all commerce is based on human needs. Roboters do not need wooden houses. So stay human.


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