Find The Best SEO Company For Your Business Website
To date, we have evaluated 41 top SEO companies to help you find the right one for your business.
We assess them from multiple angles using a methodology we developed over time.
Starting from an in-depth analysis of the strategies and the project management skills of the companies, all the way to examining their quality of customer service, we basically evaluate everything you want to know about the SEO company you want to hire.
Lyfe Marketing understands your goals like you do. Boasting professionalism, communication, and results, they develop custom-made plans based on clients’ needs. On top of that, they offer a reasonable pricing policy and consistent results.
Over the Top SEO is collaborative and offers invaluable suggestions. They are experts in correcting your basics. Additionally, the company specializes in reputation management, local and on-page SEO. With Over the Top SEO, you will receive creative strategies and professional execution.
Kobe Digital offers transparent collaboration and clear communication, with comprehensive detailing of action plan and outcomes. They provide creative and personalized service with competitive pricing. It should be noted that Kobe Digital is not a core SEO company, but they are experts in ...
Ignite Visibility provides consistent communication and prompt responses to their clients. Their team is highly efficient and transparent. Plus, they have flexible project management, making them great for ongoing partnerships. Additionally, Ignite Visibility is consistently named top SEO company ...
WebpageFX is known for their insightful suggestions and transparent communication. Additionally, they offer thorough and comprehensive analytics reporting, as well as, exceptional customer service and frequent status updates. But most importantly, WebpageFX always delivers within clearly ...
SEO is the core service of Straight North. The company is proactive and offers insights and innovative suggestions with custom-tailored strategies and sound project management. Moreover, Straight North has competitive rates and sticks to the pricing estimates.
Thrive Internet Marketing Agency is run by a group of dedicated SEO specialists. They offer a proactive, client-driven approach with thorough and regular progress updates. Furthermore, this SEO company has unrivaled customer support and attentiveness.
97th Floor is a professional SEO company that sticks to their arranged deadlines. They offer fantastic value for money, great communication, and reliable customer service. 97th Floor is fully capable of working independently without any oversight and delivering incredible results.
Boostability is famous for pairing excellent SEO services with expert consultation. All of their clients will receive informative and comprehensive monthly reports based on their personalized service and strategy. If we are to describe Boostability with two terms, we would say promptness and ...
LSEO has excellent rates for the level of high-quality work they offer. Their team is always looking for tactical improvements, and they are open to all forms of communication. Besides professional and innovative SEO services, LSEO is flexible to strategy modifications.
Searchbloom is a top-rated SEO company in the USA offering cost-effective services. Their creative alternative solutions to problems and flexible collaborative approach make them ideal company for both big and small businesses. Additionally, Searchbloom is responsive and consistent with deadlines.
Directive Consulting is a California-based SEO company offering dependable deliveries and organized workflow focused on results. All of their clients can contact them at any time, plus they will receive clear, comprehensive, and consistent reporting on a weekly and monthly basis.
Coalition Technologies has a highly organized team of SEO experts that are focused on results. They are agile enough to respond to shifting requirements, as well as promptly delivering project objectives. Additionally, Coalition Technologies provides consistent and effective communication.
This California-based company incorporates practical and innovative solutions for your SEO problems. They create custom-tailored services for all of their clients, as well as offer consistent communication and reporting with regular updates of the project progress. Finally, Instaboost Media ...
Lounge Lizard uses the latest technologies to develop the most effective SEO and marketing strategies for their clients. Their team has impressive project management skills and always delivers results on time. For us, the two words that best describe Lounge Lizard are responsiveness and reliability.
If you are looking for excellent value for money, then Max Burst may be a perfect SEO company for you. They offer outstanding communication and responsiveness combined with unmatched resourcefulness. Additionally, Max Burst never misses a deadline, and they are always there for their clients.
Pixel Cut Labs is the next-generation digital marketing and SEO company. A team of creative visionaries runs this agency, offering outstanding results within even the tightest budget. With their comprehensive reporting and frequent communication, you won’t miss a step during the project. Moreover, ...
SEO is the primary focus of this South Carolina-based company. They consist of a highly flexible team of professionals, which offer smooth and professional strategy execution. If you are looking for a reliable and organized SEO company, then Click Giant is what you need.
SEO Brand is a metrics-driven B2C and B2B marketing company. They have a team of SEO specialists that will develop unique digital marketing solutions using the latest teachings and practices in the industry. Furthermore, SEO Brand creates comprehensive but easy-to-read reports.
This Chicago-based SEO company is all about creating leads and growing their clients’ businesses. They develop adaptive solutions and strategies, which guarantee growth before the end of the project. With DTC Internet Marketing you can expect all proven SEO solutions, as well as, their own unique ...
Here is the methodology we follow to list the best SEO companies
For our process-oriented methodology, we designed 10 processes to evaluate an SEO company from innumerable factors.
Note: The evaluation on our website is done manually. Yes, there are metrics to measure SEO performance, but choosing the best SEO company is a process that involves social things like user satisfaction, details of the ranking methodology used, the quality of work, project management style, customer communication.
These things cannot be explained in simple binary terms— like “yes” or “no”!
We are not one of those websites that just present you some random companies based on some baseless algorithms that depend on basic good or bad metrics that are detached from any meaningful context. Instead, we dig deep to give you a complete picture that is full of nuanced grey meaning in between the black and white statistical data.
Here is the methodology we follow to get the in-depth analysis and insights you can see in our reviews.
Step 1: The Basics and Classification of SEO Companies
We find out if the company under examination is real. We do this by verifying the business email, contact number and address, together with the company’s portfolio of successfully completed projects.
The experience of an SEO firm is quite an important factor. We use tools likeweb archives to check the number of years the company operates online.
Detailed interviews with company executives help us confirm their existence and find out details about the in-house processes and business practices, as well as their philosophy and outsourced modules.
Classification of SEO Companies
Broadly speaking, SEO companies can be classified into the following categories:
Local SEO specialists
Small business agencies
Companies for enterprises
If you want to find out in detail how these three categories are different and what each one excels at, check our blog post on them.
The classification of agencies is based on the following factors:
Fees and plans – SEO firms have various payment options
Size – Number of employees, range of operation
Previous experience and portfolio – Previous cases, specialization, the strategy they follow
Websites operate with different business models, and not all businesses need similar types of traffic. Some need targeted traffic, others need precise traffic from a certain location, while certain companies need search ranking simply for branding and reputation management.
Depending on the specific requirements, the choice of the best SEO company might vary from one case to the next. (Find out more about defining requirements and SEO goals in this post.)
Step 2: Technologies: The Web Development Applications and Techniques The Agency Is Proficient In
There are many ways to develop a website. The proficiency of a company in the client’s preferred way and web development technology play a crucial role intechnical on page optimization.
Choosing the best SEO agency from this perspective can severely impact search engines ranking factors such as page loading speed, usability optimization, the responsiveness of the website but also its maintenance and updates down the road.
How technical capabilities are evaluated
We figure out the list of technologies a search engine optimisation company is comfortable with by doing the following things:
We ask the company executives in our interviews
We search its website for such information
We evaluate the source code of previous sites the company has created
We also scan the technologies behind its portfolio usingbuiltwith.com
This analysis can play very important role in excluding those companies that are not proficient with your preferred web development tools.
Step 3: Certifications and Verifications
There is quite a long list of SEO companies in the USA with ISO certifications. There are also many companies that flaunt their google AdWords and Analytics certification for promoting their SEO service. Which is fair enough.
Although we will give you the details of all certifications a company has, we do not give much weight to certifications in our ranking methodology. The main reason for this is that it is not that difficult to get a certificate and that it indicates proficiency only if it has been issued recently.
A 2-3 years old certification is quite dated, especially in the dynamic world of SEO. What we believe in are reputation verifications.
Reputation Verification: What is it?
We check if there are any bloggers from the company on famous platforms. If they have had written any interesting blog posts, strategies and case studies. We also evaluate the Twitter profiles of influential people from the company.
Step 4: Aggregate of Reviews, Ratings and Reputation Across the Web (Social Media, Discussion Boards)
Reviews and ratings are decision making factors when choosing the right company for many small business owners.
So we did not miss them!
How we do the ratings and reviews
Reviews – We consistently remind the listed companies to ask their clients to leave reviews on our platform.
Interviews – We also reach out to the previous clients of the listed companies with a series of questions.
Ratings – We accumulated ratings of the companies based on the following:
Quality of work
Project management and communication
We aggregate data from real users, ratings on the competitor sites (UpCity, Clutch) and data from the social media profiles of the companies, to provide you with a list of the ones offering SEO quality services.
Step 5: Case Studies
Examining case studies done by the SEO marketing company under evaluation is one of the best ways to assess the technical and strategic capabilities of the agency. The length and depth of case studies reveals a lot about commitment, attention to detail and knowledge of the subject matter, but it also shows the approach, focus and strategic resource management.
Companies that are confident in their expertise use case studies as a promotion strategy. We search for such case studies to figure out the strengths and weaknesses of the company we examine. This analysis helps with a much more granular classification of the SEO marketing firms we review.
the strategies for building backlinks
the factors considered in the process of website search optimisation
the command on content marketing
technical optimisation skills
most importantly, the care shown towards clients projects
Here is a sample of a case study from one company. You can use it as a guide toward understanding and using other case studies in the best possible way.
Step 6: Strategy Talks and Transparency
Understanding the client goals, devising the right strategies, and maintaining transparency in detailing the strategies are some key aspects of every SEO deal. SEO is not some secret sauce and there is no point for search engine optimisation companies to keep their strategies concealed.
In fact, we believe that divulging the general strategic approach shows confidence and serves as a great, honest marketing tool because it demonstrates what the SEO service companies have to offer to prospective customers. Fair play all around what we want and not of shady marketing tricks aimed to lure in new clients at any cost.
We don’t list any of those companies who are not transparent.
Figuring out the strategies the company uses gives us good insights into the capabilities of the company and the way it operates.
How we figure out the strategies
We have a dedicated section with questions about strategy in the interviews we conduct with the listed companies.
In case we haven’t conducted interviews yet, we use the information found in case studies and portfolio analysis.
Step 7: Project Management Methods
This might sound preposterous, but with the kind of research available on “how to optimize a website for search engines”, all best search engine optimization companies and consultants are aware of the best strategies.
What matters the most is how they conduct themselves to implement them. That’s why getting insight into the project management methods of a company gives us a invaluable qualitative information about the work it can handle.
Unlike other factors, we cannot figure out this factor completely on our own without the cooperation of the evaluated company.
The main source of the information about project management style are the interviews we conduct. Indeed, some companies do not reveal these details, but we also send questionnaires to previous clients of theirs to hear all sides involved.
Step 8: Communication
For any B2B deal to flourish, proper communication is a must.
It is essential to translate your requirements and goals for the project in a meaningful and structured way so that the SEO company can understand your needs fully. In turn, the SEO specialists should present you with a working strategy that details the steps necessary to achieve your goals.
Laid out as we just did, this process sounds very simple but anyone with an ounce of business negotiations and process management knows that in reality such communications are intrinsically riddled with problems.
Arguably, clear and timely communication is the most important factor that predicts success or failure. A small misunderstanding of a strategic goal can derail the entire project, sending it in a direction one of the sides – usually the contracting authority – has no desire to go.
How we evaluate the communication level of the SEO agency
We sign up anonymously for a service from the company we assess.
We bug them with a myriad of questions related to the service.
We review the whole process and analyse how good is the companies communication with the client in terms of understandable explanations, patience, timely responses and eventual suggestions to optimize the project.
Step 9: Customer Satisfaction, Retention
This is more of an add on to all the core elements we evaluate. We analyse the client satisfaction of the subject SEO agency by analysing the number of retained clients.
Naturally, the interviews we conduct with people and businesses who have dealt with the SEO agencies under scrutiny include questions about customer satisfaction.
Step 10: Redundancy Plans
SEO is not an exact science. A lot is guess work and guesstimates and the rules of the game change constantly.
No matter how good is an SEO company, the strategies that worked last month might become obsolete overnight, with the next Google update
Whenever this happens, a good SEO company comes up with redundancy plans. So, we ask about redundancy plans in the interviews we conduct and also check all details displayed on the company’s website about how it addresses the latest developments in search engine algorithms.
How can YOU choose the best SEO company?! Things to do before choosing the right company
Here is a flowchart to guide you strategically toward the right SEO partner for your website by excluding all the wrong companies for you and your website.
Defining Business Objectives and Goals
It is a sad fact that many SEO projects fail at or skip entirely the process of defining clear-cut goals.Defining the ultimate objective of a project and setting up milestones is fundamental for every business (let it be small or big) endeavor. Without clear, achievable and measurable targets how could you know if you make progress? How do you estimate success?Defining the objectives of your business helps you get valuable insight into the project requirements. Simply by setting targets, you get a better, more realistic understanding of what must be done and how it can be done best, even if you are completely unfamiliar with SEO and website design.The lack of goals is a particularly unforgiving omission for web-based business activities because website analytics, statistics and big data models can – and must – be used with remarkable ease.Strategic objectives and tactical goals for achieving them give a sense of direction, focus and inspiration.Here is our detailed checklist to help you properly define specific goals for your business and website so that you can give your project a kick-ass start.
Goal is the final destination of your project. Think about the following:
What is the purpose of your site?
Will it sell products?
Will it serve as a portfolio?
Is it there to attract leads?
Do you want organic search traffic or will you rely on social media exposure?
What metrics are you going to use to measure success?
What benchmarks are you aiming for?
What technical requirements do you have?
What coding language or website building platform would you want to use?
How fast a site do you expect to have?
Will you post new content regularly?
What Is defined as Success (in terms of SEO)
Define Budget, KPI’s and Targets.Table to help them define themThe process is quite easy. All you need is a template. Follow our template!(Credits to Avinash Kaushik)The clearer picture you have about the digital needs of your company, the better you can choose the right SEO company at a reasonable price.
Criteria for Choosing an SEO Agency
Choose the right section of the classification:
If your goals are local, go with what you find is the best local SEO company. Choosing a local company for local business needs can yield much better results much faster, as local agencies tend to know the local climate much better.
If your budget is big and requirements are global, an enterprise is the most logical option. An SEO agency with global reach should be able to apply considerable expertise and resources toward making your site a recognizable world brand.
Naturally, if you are a small business, go with a small business SEO company. Small agencies usually are very attentive to detail, love their customers and are ready to go the extra mile for you without breaking the bank.
Search for these important things in the companies for further refinement of the list:
Find similarities with the company’s working model and your goals
Carefully check the portfolio of the company. See if it has worked on projects similar to yours in terms of size, business niche and desired goals. Choose companies that have past experience that aligns naturally with your goals and you will have even shorter list.Figure out the strategies the company uses. Figure out if they are using white hat or black hat SEO and always go for white hat strategies.
The final shortlist should have about 5-8 companies
5-8 companies are not that many. Once you zoom in sufficiently, a few of them will be eliminated as well.You should study their services quality and communication quality in detail by examining their past projects and by contacting them.You can use reviews and ratings on our website or Upcity, there are also reviews on Facebook or Twitter pages.You can also google for any negative reviews about the company.Try to get in touch with people who have used the SEO company for their sites. Of course, look for sites similar to yours.
Make a list of the best 3 companies
Get in touch with each one of them.Talk about following things:
Present your objectives and goals
Find out what strategies they are proposing. Evaluate how transparent and understandable they are.
Evaluate the quality of communication.
Find out the company that syncs well with your working style, budget and deadlines.
All this sounds complicated but, the tables we create on our website designed to help you with this process. A rough estimation is that you can figure out your right company in 20-30 minutes BUT it is better to spend some more time researching and assessing the options. Getting it right the first time is extremely helpful.
What Notto Do When Choosing the Best SEO Company for Your Needs
Don’t rely solely on Google results for companies. The fact that they can rank their sites high doesn’t automatically mean that they can address your business needs adequately.
Don’t rely on websites that hesitate to give you strategic details about the way they will achieve your goals.
Don’t rely on directories that won’t give you details on how they ranked a certain company on the top.
Don’t compare your objectives with the success of other big companies which used a certain SEO service. You should compare SEO results a given agency has achieved with companies from within the same niche as you, ideally with similar size and budget. These variables matter.
Don’t rely blindly on suggestions from experts on the web. When it comes to a website, your goals are unique, which makes your SEO requirements unique as well. A data-driven, analytic research with strategic objectives in mind is the right way to choose the best SEO company.
Don’t rely on any single factor like reputation, reviews, ratings or classification of the SEO companies. A comprehensive approach is needed, otherwise, you’d be gambling with your SEO future.
Don’t fall prey to sales copies. There is no scarcity of creative copywriters on the web that have honed the craft to induce readers with fear, to heighten a sense of desperation and generally muddle your thinking with psychological tricks.
How to use our table
Considering so many details about an agency can be overwhelming. But it is absolutely necessary as dealing with an SEO company normally is a long-term relationship. It is best to set it right from the beginning, to establish terms of engagement, realistic expectations and solid lines of communication.
That’s why we designed our table in a way that allows you to customise it for your requirements. We also show you the best companies matching your requirements. A simple 15-minute analysis is all you need to set you in the direction toward the best SEO firm for your needs.
We listed a few factors above the table which you can use to customise the search. Just click on the factors that are applicable to your business. We will present you the best SEO companies matching your criteria.
we use our expertise in SEO and hiring SEO agencies to simplify the tedious task of finding the best SEO company. Based on contemplative research of the factors and processes involved in discovering the right SEO company, we have devised a methodology to help you easily choose the right one for you.