If you’re looking for the best PPC agency, you’ve landed in the right place.
We’ve evaluated the top agencies specializing in PPC and ranked the best ones in the table below.
If you’re looking for the best PPC agency, you’ve landed in the right place.
We’ve evaluated the top agencies specializing in PPC and ranked the best ones in the table below.
Did you know that, according to the 2018 PPC statistics, search ads can boost brand awareness by as much as 80%, making consumers more likely to remember your brand and interact?
Undoubtedly, PPC is the most effective marketing strategy.
Since not all of us are PPC pros, hiring a good agency to help us take our business online.
I created this page for those looking for the best PPC agency in the US.
Like most of us, I’ve burnt my hands with a bunch of agencies to finally figure out the perfect method to choose the best agencies.
Here is a list of the best agencies for PPC advertising based on an extensive evaluation methodology, which is explained in details in the sections below.
|Company||Description||Services Offered||Review score||Visit Site|
Disruptive Advertising is the best PPC agency, whose team of marketing strategists provides cost-efficient expertise and the needed technology to grow your business. They help clients drive the right traffic and achieve their business goals by leveraging the dynamic digital marketing strategies they create and execute seamlessly.
AdVenture Media Group
AdVenture Media Group has earned its status as a Premier Google Partner by delivering amazing results for its clients ever since 2013. Clients get to work with passionate and experienced people whose primary goal is to understand the dynamics of their specific audience and create a unique strategy laser-focused on increasing ROI.
The Metric PPC specialists combine data expertise, creativity, and innovative automated bidding software to deliver PPC campaigns that ensure maximum reach for minimal cost. They are focused on bringing a positive ROI, setting the right expectations, and meeting them.
Focused exclusively on PPC, Titan PPC offers world-class services focused on helping clients convert their traffic, thus increasing revenue. Although focused on PPC, the team's background includes a vast knowledge in web design, SEO, lead generation, and landing page design, making them the perfect fit for any business.
OptFirst is a Miami SEO company that specializes in integrated search marketing. They put companies in front of consumers by organics, paid and local search through SEO, PPC, and other services they offer. Their strategies also drive targeted actions and initiate consumer interaction.
CPC Strategy has rightfully earned its title - a top PPC agency in the US. Focused on retail advertising services, the team specializes in driving performance growth and raising the retailer's digital bottom line.
Nozak Consulting is founded by William Nozak, a digital marketing specialist whose constant goal of learning new ways to grow his businesses led him down a path of in-depth learning about SEO and Web Development. Headquartered in Tulsa, the agency offers SEO, SEM, SMM, & PPC.
JumpFly has been providing pay per click services for over 15 years. The team understands the importance of PPC investment, which is why they are focused on delivering results that add to the client's bottom line. JumpFly has a stellar reputation and multiple recognitions.
eFeeders Tech is an innovative company bringing their best to provide result-oriented services to clients. So, if you are going to start your online business or website then efeederstech will come as one-stop Solution Company for you.
G3 Group is one of the most reputable advertising agencies in Baltimore which offers a full range of services to its clients, including SEO, high-impact web design, and internet marketing. Their results-driven strategies help in increasing traffic and boosting leads.
SEO Brand is a metrics-driven B2C and B2B marketing company. They have a team of SEO specialists that will develop unique digital marketing solutions using the latest teachings and practices in the industry. Furthermore, SEO Brand creates comprehensive but easy-to-read reports.
Hanapin Marketing is a PPC marketing agency whose array of offerings include CRO/UX, programmatic advertising, and mobile, with a core objective to maximize each client's ROI. The team has Google AdWords and Bing Ads certifications, and they are an official Google Premier Partner.
SEO Inc. is an SEO and PPC leader, excelling in building a loyal client base and driving revenue. The team offers custom plans that fit any budget. They have delivered creative ideas and cutting-edge techniques to thousands of clients, proving their stellar reputation.
Best Pay Per Click Marketing
Headquartered in Chicago, Best Pay Per Click Marketing truly lives up to its name. The marketing strategy is tailored to the client's specific needs, implemented with the latest PPC strategies and best practices for each marketing channel.
Expert PPC Traffic
As a top-notch Google AdWords management agency, Expert PPC Traffic combines PPC management, optimization, and an extensive analytics examination to produce top performing results for clients. The team maximizes each campaign's profit, eliminating any waste and ensuring an increase in total revenue.
Croud is a global digital marketing agency whose experts work across PPC, paid social content, SEO, and shopping and feed marketing to provide outstanding results that bring in more revenue for their clients. The team is collaborative and responsive, ready to shift priorities when needed. Additionally, clients get regular and transparent analysis and reporting.
White Shark Media
Powered by leadership that combines experience and passion, White Shark Media helps small to medium-sized businesses thrive in the digital world. Offering the best PPC management, this company provides cost-effective solutions that require no contracts and ensure full transparency.
As an e-commerce marketing agency, SCUBE delivers results-oriented, multi-channel campaigns adaptable to the changing marketing landscape. PPC and conversion rate optimization are this agency's focus, and each project is executed through internally built tools and a clear workflow.
Tower33 Digital, Inc.
Tower33 Digital is the best pay per click marketing firm in Carlsbad. It serves companies looking to generate leads and increase revenue. The team is knowledgeable enough to solve any marketing challenge while providing first-class work experience.
Located in Phoenix, Megethos is a boutique PPC agency whose team takes a data-driven approach and focuses strictly on PPC to provide clients with high-quality results that improve their bottom line. Clients get transparent reporting and access to a personalized dashboard that enables them to better inform their business decisions.
JXT Group is a Google PPC agency whose team remains on top of the latest digital marketing trends. The team takes a personalized approach to provide the resources and attention needed to maximize the profitability of their clients. To top it off, they provide amazing reporting, which includes all the relevant information.
Based in Seattle, ClosedOpp is one of the best pay per click companies in the US. They are known to excel in integrating AdWords, Bing, and Yahoo PPC platforms whit Salesforce while leveraging paid search data to discover and double down on the best leads for their clients.
WebiMax strives to be a strategic partner to their clients and offer industry-leading PPC and SEO services in NYC, as well as results-driven strategies that will help their business go a step further. Additionally, the dedicated internet managers provide complete transparency and detailed reporting.
You’ve probably contemplated whether outsourcing your PPC management is the right thing to do. The short answer is yes, it is.
If you want to learn the benefits of hiring a PPC agency, continue reading.
If you’ve never been involved in managing a pay per click campaign, you might be better off hiring a team of professionals to do that for you.
Managing PPC campaigns involves a wide range of services such as geo-targeting, dynamic search ads, and remarketing, all of which require the proper experience and knowledge.
With a PPC advertising agency, you’ll skip the trial-and-error phase, maximizing the ROI from day one.
Managing a business is a full-time job, so it’s understandable if you can’t find time to dedicate to your PPC needs.
Paid ad management is much more than finding keywords and crafting an ad copy—it requires time, maintenance, continuous testing, and optimization.
So unless you have the extra time, don’t even start managing your PPC campaign.
Research is essential to the success of a PPC campaign. In order to be effective, it takes time and expertise both in the preparation phase and after.
Trends and technologies change at a rapid pace, and keeping up with them is already a full-time job.
If you want to keep your campaigns ahead of the curve, hiring a qualified team is the way to go.
Finding a PPC advertising agency is a complicated task. To ensure we feature only the agencies that offer the best services and employ the best practices, we’ve designed a specific methodology that covers the multiple points presented below.
The selection of services offered by the agency is the very first step of our assessment. We start our evaluation process here with a good reason – you need to know what each agency offers before you invest your money in it.
We go through the services of each company and look for the following offerings:
Conversion rate optimization is the process of optimizing the landing pages to improve the number of visitors to customers. Converting your visitors into leads and eventually turning those leads into revenue is the endgame of every PPC campaign.
Conversion rate optimization helps in determining what searchers are looking for and how your business can provide value to them.
We make sure the listings on our website are experienced in CRO adept in design strategies that improve the PPC metrics, the conversion rates and value per visitor.
Google AdWords is the most widely used PPC platform worldwide; therefore, it’s the best method for targeting a wide audience, increasing brand awareness, and generating online sale and ROI.
We check how adept the company is when it comes to growing your Google AdWords account with consistent monitoring. Agencies that provide search, display and shopping campaigns get additional points.
The Google Display Network offers amazing advertising opportunities in your relevant niche by enabling you to display adverts across authoritative sites that have decided to participate in the display scheme.
Display advertising provides lots of opportunities to show your ad to the audience relevant to your niche. According to Google statistics, the Display Network reaches 90% of global internet users across more than 2 million sites.
This is a fantastic opportunity for reaching a broader audience and building brand awareness.
Search ads are relevant because they help you place the ads in front of potential customers and entice them to consider your offerings and take action.
The goal of that action can be different – you can choose whether you want to drive traffic or increase sales or leads.
The most beneficial thing of this type of PPC ads is that you pay only when you get a specific result like when people visit your website through the advertisement or call your business.
App extensions provide extra information which helps your PPC campaign stand out. Not only do they boost the ad’s rank on the SERPs, but they also help you attract and convert more visitors by providing them with a better idea of your business.
Competitive research helps you widen your understanding of CTRs, CPCs and other KPIs and metrics that are important for your websites.
Understanding why your competitor is outdoing you helps structure your campaigns better. A good PPC agency needs to excel in this category to get your better returns.
Automatic bidding should be part of every successful data-driven marketing campaign.
We look for companies that handle this process with precision because it requires a good structure, analysis, and data handling.
Geo-targeting is one of essential features of a PPC campaign. This makes it possible for your ad to reach potential customers in a specific location.
This is especially important for businesses that rely on proximity, deliveries, and foot traffic like restaurants and e-stores.
International PPC, or in other words world domination, is the quickest method to test new markets. At the same time, it’s also the method with the lowest risk.
Companies that offer a combination of PPC expertise with fluency in different languages and expert local knowledge are ranked high on our list.
Remarketing helps in maximizing the website traffic by displaying adverts to people that have already shown interest in your service or product.
This usually comes at a lower cost than any other form of digital advertising bringing also enormous opportunities for conversion.
How We Check It
We get insight into the project management methods of each agency which provides us with information about how they handle the services they offer. We conduct this examination by conducting interviews with the agencies. When needed, we send interview some of their previous clients.
Online reviews, references, and case studies tell a lot about how the agency does business and what’s their experience across different industries.
Checking PPC agency reviews is one of the main steps of our evaluation process. We look for online reviews on Google and other review websites.
Moreover, we look for specific areas where agencies excel or fail. We check their communication with clients, as well as their reactions to negative reviews.
Having a negative review doesn’t scare us away, but rude answers and unprofessional responses most certainly will.
The next step is reading case studies, which provide us with an understanding of the techniques the company employs.
Furthermore, they provide insight into the agency’s performance, informing us about each team’s skills, expertise, task execution, and project management.
Last but not least, from these case studies we learn how the agency organizes its work and what the main steps are when coordinating campaigns.
Proper keyword research is an integral part of every PPC campaign both at the start of the project and continually throughout, in order to ensure the best ROI.
How We Check It
Keyword selection is crucial to the success of a PPC campaign.
General keywords have tough competition during bidding, which is why it’s important to target highly detailed phrases and keywords.
The best PPC agency should be proficient in discovering relevant keywords. They should also be able to plan PPC campaigns in a way it supports your SEO efforts.
Additionally, the company should be agile in terms of avoiding the negative keywords that generate irrelevant leads, in order to avoid bringing you additional expenses without profit.
The creation of dedicated landing pages directly influences the website’s quality score and conversion rate.
We examine the PPC agencies to determine whether they use recommended tools and whether they help narrow the focus of the visitors, thus preventing them from getting overwhelmed and leaving.
Additionally, we examine the agency’s ability to test landing page components.
They might use A/B testing or multivariate testing to monitor the performance of the landing pages and determine what updates should be made.
Every PPC campaign consists of several components, like ad groups, ads, keywords, and campaigns. Each campaign includes ad groups that have their own set of ads, and every ad group contains different keywords.
That’s why your campaigns have to be well structured.
Well-structured campaigns give ads better visibility, attracting relevant clicks.
The best PPC management company should be able to create campaigns based on the structure of your website, the products or services offered, or your location.
More importantly, the structured campaigns should be easy to understand and manage in case you ever decide to hand control over to someone else.
The best PPC management companies should provide a high level of transparency. Since you’re investing time and money in that partnership, trusting each other is important.
How We Check It
The agency should provide weekly or bi-weekly reporting, which would include detailed information about the cost of the campaigns and their performance.
The agency should also keep track of website analytics and determine what is working and what is not.
Besides being transparent, the agency should be able to communicate effectively. They should respond quickly to emails and calls, and also have meetings for updates, feedback, and approvals.
The type of contract that the top pay per click agencies offer helps us determine what clients can expect in terms of service quality.
We rank the ones that offer short-term contracts higher. That’s a sign they are confident in the quality of service they offer, and they know they will provide results that will make you renew the contract.
On the other hand, if the agency offers only long-term contracts, it raises a red flag and could indicate that they’re unprofessional and maybe incompetent.
Google certification is one of the things that sets great companies apart from average ones.
A Google AdWords management company has passed the Google’s AdWords program, which proves they have a team of PPC savvy professionals that implement Google’s best practices in their clients’ accounts to grow their customer base and increase revenue.
This is a simple one – we search for a Google AdWords certification badge on the agency’s website.
Budget allocation is one of the most important components of PPC management as it is a direct reflection of the campaign’s priorities.
Without smart planning, a PPC project could never reach its full potential.
First of all, the best PPC managers have a deep understanding of a client’s goals and their budget.
Consequently, they should be able to create a flexible allocation plan that will be continuously optimized according to the campaign’s performance and any other specific requirements that might arise.
We go through case studies and, if needed, conduct additional interviews with past clients of the agency. The companies capable of achieving business goals with a small PPC budget rank well on our list.
Considering whether the PPC advertising agency reacts quickly to client requests for changes and whether they can respond to requirements last minute shows how ready they are to capitalize on opportunities that might come across or to change things that hurt the strategy.
We com through client testimonials that highlight the flexibility of the team, or lack thereof.
The pricing of PPC services can often be a determining factor when choosing an agency to partner up with. There are several different pricing models PPC agencies offer, such as the following:
We consider the pricing the company offers and their ability to customize and adjust their offers according to the client. We also double-check to ensure the agencies listed here have no hidden charges.
If you’re determined to hire an agency to handle your PPC advertising, you can rely on our list to choose the best one.
However, you’ll still have homework to do.
In other words, you need to make sure that the agency is the right fit for your business in terms of qualifications and work culture. Here’s what you should take into consideration:
First of all, you need to determine your goals and communicate them to the PPC agency. Of course, the primary goal should be to grow your revenue and minimize expenses. However, you need to set more specific objectives.
For example, you should specify the criteria for success, as well as the extent of business growth. This will help the agency strategize and adjust their plans according to your goals.
Determining your unique products and services and being straightforward about them will make it easier for the PPC managers to build advertising upon them. Additionally, this info will help the PPC managers determine what to prioritize, especially if they have a tight budget to work with.
Before hiring a pay per click marketing firm, you need to know your target audience. If you want to know how your customers feel about your business, you can assess the feedback you’ve got on your website, review sites, and social media.
This data will help you learn some key points that indicate what type of campaign should be used for effective targeting.
You need to let the PPC management firm know what your budget is and the specific amount you’re willing to pay to acquire a customer. Knowing whether you have a prefixed budget or a variable budget helps the agency customize the campaign.
One of the most important things to consider before closing the deal with the agency is the type of partnership you want to build with their team.
Finding the agency that’s the right cultural fit means you get to work with people who are genuinely excited to work with you and aren’t afraid to ask the right questions.
Even if that PPC agency is pricier, you’ll want to go with it because working with PPC managers whose ideas are aligned with your brand is more likely to lead to a successful campaign.
Essentially, PPC is advertising. And advertising can’t always be successful. Specifically, PPC may be challenging for advertisers who can’t measure conversions for unique products or services that haven’t had many searches or are in a small niche market that’s difficult to reach.
Google AdWords has been the leading PPC network for more than 15 years. As a result, some PPC agencies present Google AdWords as the only thing that really matters when it comes to PPC.
But what you might not know is that numerous PPC ad networks can be used for promotion: Bing Ads, Yahoo Gemini, Ad Roll, and Quantcast, to name a few.
Don’t get carried away if you’ve been seeing a higher CTR.
PPC CTR brings people on your site, but you need to close the deal once they land on your website. Reviewing your KPIs and analyzing the information they give should be among the priority tasks for the agency.
More precisely, they should be able to measure impressions, cost, the average cost per click, average position, impression share, and quality score, in addition to the conversion rate.
Many PPC agencies promise to get you a top Google placement, claiming that the number one position will make you more money.
Unfortunately, that is not always the case, and no agency can promise that.
In fact, the CTR is often higher for sites in the second and third spot. So the agency needs to be able to examine this data for keywords and help set a proper bidding strategy.
We outlined the most common misconceptions about PPC agencies, so now it’s the time to set your expectations right. Below you’ll discover what can you expect from the agency.
The best PPC firm would offer a free analysis and consultation before closing the deal.
Getting insight into your account is important both for you as a client and the agency as a service provider as it would inform the decisions and result in creating an effective PPC campaign.
If they don’t offer these services for free would be a huge warning signal.
PPC advertising doesn’t work on “set it and forget it” principle.
So, it’s fair enough to expect an ongoing optimization of the campaigns so that they continuously reach new customers at a great ROI.
This process includes monitoring the ads effectiveness and keyword performance, as well as following user trends.
If you hire a PPC agency to manage your advertising, you shouldn’t stay in the dark.
From campaign adjustments and data pulled from testing to new user trends, it’s important that the agency keeps you in the loop.
Additionally, you should expect insight into how your budget is being spent, so that you know the agency makes the most out of your campaign funds.
There are huge changes happening in the PPC world.
With new campaign types, enhancements, features, tools, and targeting options being introduced often, it’s of the utmost importance that the team you choose to work for stays on top of the game.
They should be able to learn new things, educate themselves, and continuously monitor the industry trends.
The best PPC agency would have a Google Premier Partner Status which indicates the staff has been trained by Google Representative and has the expertise needed to get your business to the top. So, it’s recommendable to choose an agency that is Google certified.
Search engine optimization is a long-term strategy and doesn’t give instant results. On the other hand, PPC advertising is a quick and effective way of driving traffic to your website. If you want to generate more traffic and leads quickly, paying for search engine advertising through PPC is the way to go.
Once the campaign is set up and live, it would immediately start driving traffic to your website. Within a week you will be able to determine whether or not the campaign works for your business.
There are several reasons why your PPC campaign didn’t succeed. For example, there might be a problem with the keyword targeting or the campaign structure. But, this doesn’t mean you should give up PPC advertising altogether.
Instead, find a new PPC company and ask them to find out why your previous campaign didn’t work. The best companies will detect the problem and offer solutions.
Google AdWords is bigger than its competitors because it has a more significant market share than Bing and Yahoo combined. In the US, Google’s market share is approximately 70%, but by using adCenter, you can access the other 30% of the market too.
SEO and PPC are often regarded as separate marketing strategies. What is more, because both PPC and SEO are forms of search marketing, many marketers believe that if they are performing well through one of these two approaches, the other isn’t necessary. The truth is, if properly managed, SEO and PPC would enhance one another which would maximize your profits.
Running an AdWords or Bing campaigns is manageable but in order to maximize the success, you should hire a team of experts. If you choose a good PPC agency, you would save precious time and money, and you’ll get great results and excellent return on investment.