Finding the Right eCommerce SEO Company

If you’re trying to find the right eCommerce SEO company, then you are in the right place.
We’ve evaluated 40 companies specializing in eCommerce SEO, 20 of which are presented in the table below.

Best eCommerce SEO Companies 2018

CompanyDescriptionServices OfferedReview scoreVisit Site
Thrive Internet Marketing Agency

Thrive Internet Marketing Agency

Thrive Internet Marketing Agency is run by a group of dedicated SEO specialists. They offer a proactive, client-driven approach with thorough and regular progress updates. Furthermore, this SEO company has unrivaled customer support and attentiveness.

  • Web Design & Development
  • PPC Management
  • Content Writing
  • Search Engine Optimization
$100 - $149 /hr Learn More
2 Social SEO

Social SEO

Social SEO has an agile team that excels in all aspects of eCommerce SEO and offers smart SEO solutions for any business. If your goal is to drive conversions, earn traffic and relevant customers, and maximize your financial success, Social SEO is the company for you.

  • PPC Management
  • SEO
  • Social Media & Email Management
  • Content Development
  • Reputation Management
3 InFlow

InFlow

InFlow is a one of the best eCommerce SEO company examples. They offer excellent value for the money and transparent communication. Clients work directly with industry veterans and specialists in SEO, enabling them to boost brand awareness, optimize conversion rates, and effectively meet deadlines.

  • PPC
  • SEO
  • Marketing Automation Services
  • Inbound Marketing
  • Conversion Rate Optimization
$150–$199 Learn More
Ecommerce SEO Is Not a Regular SEO

First of all, if you think that only listing the products on your eCommerce website will attract traffic, you’re terribly wrong. The reality is, if you want your web store to generate quality leads that put you ahead of your competition, you need to optimize it for search engines.

Make no mistake, optimizing an eCommerce website for search engines is not the same as optimizing any other type of website.

In fact, it is much harder than optimizing for blogs or regular companies. Here’s why:

  • First of all, an eCommerce website involves dynamic product and category page creations that have to be managed and optimized. The web store website optimization process also requires constant vigilance in order to find and document fixes to issues that may arise from duplicate content and page expiration.
  • Every product page also requires a customized title and descriptive content. In most cases, the possibility of optimizing the product page with content is limited as well—creating thousand-word content for each product can do more harm than good.
  • The content also has to be optimized for a different set of keywords (long tail and LSI). It’s crucial to choose product-focused keywords highly relevant to your business while considering their search volume and ranking difficulty.
  • Conversion rate optimization, Schema, UX, usability, and bounce rate are additional, but crucial, search-engine-related factors that can have more value for eCommerce websites than the normal websites. They help make the visitors happy, transforming them into loyal customers, which is the ultimate goal!

In a way, all of these factors are research oriented and differ from business to business.

There are over a few thousand SEO companies in the US alone. But not all of them are proficient in optimizing eCommerce websites.

That being said, an eCommerce SEO expert or agency should be proficient in these research aspects, though each might not be an essential criterion for local website optimization, for example.

Considering these differences, we chose to start shortlisting the best SEO companies specializing in eCommerce by filtering out those that don’t have previous experience in that niche.

Now, let’s dive into the methodology details section and find out the other points of our evaluation.

The Evaluation Methodology

This section is a detailed guide on how to evaluate eCommerce companies based on numerous factors to discover the best amongst them.

You can also use this guide to define your eCommerce goals in SEO terms and ask your company what deliverables they can provide.

  • Reviews and Ratings of the eCommerce SEO agencies
  • Case Studies
  • Portfolio Analysis
  • Terms of Service
  • Interviews and Reports

Reviews & Ratings

Building an impressive website with WordPress is an easy task, and there are more than enough SEO guides for rookie SEOs to show themselves off as experts in the field.

The result is thousands of SEO companies popping up every year!

To add to the pain, there are no certification authorities to help you choose the best eCommerce SEO company.

But reviews and ratings in such a wild, open market can help eliminate a big chunk of the companies that don’t specialize in eCommerce. The first thing we did in our evaluation was filtered them out.

Where did we find such reviews and ratings?

  • Our review pages;
  • Yelp, Reddit, Facebook, Twitter, UpCity, Clutch, and other forums;
  • Googling “Company name” + “SEO horror Stories.”

Apart from filtering, reviews also helped us figure out

  • How genuine the agency efforts are;
  • Success rate (in-the-wild research);
  • Strategies and specializations of the subject agency;
  • Level of the company’s communication.

If you’re doing the research yourself, you can probably exclude this step since it’s a long, boring, and cumbersome process. Instead, you can directly choose the best eCommerce SEO company for your business from our table (rest assured that all of them have positive eCommerce-related reviews and ratings on the internet).

Case Studies

After filtering out the baseless, wannabe SEO companies, the next step of our analysis was reading reports and evaluating case studies and the previous work of the shortlisted companies.

Ecommerce SEO campaigns are complex and include a large number of products and services. Analyzing the case studies and the elaborate reports regarding the process of previous campaigns, and the results achieved, helped us evaluate agencies for the factors discussed in the following sections.

Here are the sources we used for the evaluations:

Technical Expertise

The technical expertise of your eCommerce marketing company regarding your chosen platform is a must, especially considering the growing emphasis of on-page SEO factors such as,

  • Schema,
  • CTR optimization,
  • Site architecture, and
  • Avoidance of duplicate content.

We gather information from interviews and reviews around the web to compile a list of eCommerce platforms that these SEO companies are experienced in.

Here is a list of popular, easy-to-use eCommerce platforms, starting with the easiest ones to customize,

  • WordPress + WooCommerce
  • Shoppily
  • BigCommerce
  • Magento
  • Custom Coded is out of the BOX

Even with the easiest on the list (WordPress), customizing a web store to align with all the on-page factors requires a great deal of proficiency and experience with those platforms.

Tweet: Make sure the company of your choice has enough experience in the platform of your choice.

Link-Building and Content-Marketing Techniques

The next step of our evaluation is analyzing the approach that eCommerce SEO companies have adopted in order to build links across the relevant websites where potential customers are searching.

Tweet: “You need backlinks.They’re the most important factor if your goal is reaching the first or second search engine ranking page.”

Only then can other crucial factors like on-page optimization, content optimization with keywords, or CTR optimization with titles and metas be relevant.

This is the reality of most of the 2018 SEO projects, irrespective of the niche.

And we do not hesitate to tell this hard truth,

“Getting organic or natural backlinks is probably the hardest step for most SEO companies.”

Most of them either buy links or build links with cheap strategies that contradict Google and other top search engine guidelines.

So, when choosing the best eCommerce SEO agency for your business, it’s essential that you determine which strategies the agency typically uses to build links and what kinds of links they are promising.

Here’s how we evaluate these companies’ link-acquisition capabilities:

  • We ask companies what strategies they use.
  • We check the link profiles of portfolio sites.

Back in the day, it was all about buying links or building links with PBN or other public networks.

This has changed.

In these modern times, the strategies revolve around acquiring links with proper content marketing.

We’ve been in the industry for almost ten years now, which means we have tried almost every link acquisition strategy described online by pros like Brian Dean, and we are aware of all the latest strategies.

By using our experience in the field, we filtered the best eCommerce SEO companies that use strategies complying with search engine guidelines.

Here are the key things we looked out for:

  • Link building with power pages, infographics, or other forms of content;
  • Development of creative linkable content;
  • Using discounts and coupons to get backlinks; and
  • Unique, natural ways to get links to product pages.

Keyword Research for the Homepage and Product Pages

Besides links, another key factor a good SEO company excels at is targeting and optimizing content with the right keywords.

With search engines working hard to understand the context and semantics of the words, the keyword research is much more than using Google Keyword Planner or other tools to discover a bunch of high- or low-volume keywords.

SEO statistics show that LSI keywords and long tail keywords with buying intent are some of the dimensions crucial for present-day keyword research.

To evaluate the listed companies in terms of keyword research, we analyzed the following things from interviews and previous reports:

  • How skilled is the eCommerce SEO company at using buying-intent keywords?
  • How are they optimizing the content with keywords blended in naturally (while respecting context and writing content both for search engines and users)?
  • What measures do they take to avoid keyword cannibalization?
  • How capable are they at using long tail and LSI keywords?

Tweet: Make sure the company you plan to hire has experimented enough with finding the right keywords.

On-Page Optimization

There’s no denying that proper on-page optimization is as important as links.

Like we said earlier, with evolving search engine technologies, links can probably get you to the top search results page. But securing a post in the top two or three spots depends on how well your website is optimized and how your meta descriptions on SERPs are converting.

In short, your eCommerce SEO agency should be able to optimize every money-making page on your website for search engines.

Here are the tasks we consider crucial for on-page optimization:

  • Optimizing the metas of all product and category pages;
  • Optimizing the website for mobile;
  • Faster loading speeds;
  • Making pages’ search engines accessible;
  • Enabling search engines to understand the context of your content;
  • Schema, rich-snippet star ratings, and answer box optimization;
  1. Product Schema,
  2. Review Schema,
  3. URL optimization;
  4. Keeping the URL structure short and sweet,
  5. Avoiding URL duplication,
  6. HTTPS implementation; and
  7. Managing Redirects.

We consider all of the above factors for every company listed in the table.

Optimizing the Site Architecture

Site architecture is a higher level of on-page optimization. Basically, it makes it easy for both users and search engine bots to understand the site structure.

Besides, this strategically organized website structure adds efficiency to the filtering and search aspects of your eCommerce store.

The granular description of such tasks would probably look like this:

  • Categorization of products – Proper categorization helps in displaying the products in order of relevancy. A good categorization means prioritizing the prominent products and creating a relation between products based on keyword research.
  • Navigation-friendly website structure – Creating a navigation-friendly website structure will guide your URL structure and help your users filter and sort the results. It’s especially important for big eCommerce websites that have multiple options for one product.
  • Canonicalization of URLs to avoid duplicate content problems – The canonical tag will inform search engines which version of a URL you want to appear in search results.

Make sure navigation elements are easily understood:

  • Don’t clutter the main menu with too many categories,
  • Make use of secondary menus (sub categories), and
  • Use breadcrumbs to let your users know how many layers deep in the site architecture they’re in.
  • Pagination, infinite scroll, and Load More – These are the three most commonly used options to display all relevant products. Ecommerce SEO experts will suggest which option is better for your niche. So make sure you include this in the list of questions to ask the agency you plan to hire.
  • Internal linking – Internal linking is a ranking factor. What’s more, with the emergence of RankBrain, the context of the link has become an even more prominent factor than the linking itself.

Tweet: Make sure your eCommerce SEO agency has a detailed plan for your site architecture.

For the research and analysis part, we asked each eCommerce marketing company to give us sample sites where they developed site and information architecture.

Apart from considering all of the above factors, we were keen on evaluating the companies’ dedication towards interlinking in context and their capabilities in categorizing the products.

Usability

Ease of use has always been an important factor for better conversions. But with RankBrain in play, Google now considers the usability of a website to be a ranking factor.

Like on-page optimization, for most websites the impact of usability optimization is only visible when your website has enough backlink power to reach the first search results page.

How to improve the usability of your website would become as big an article as this one. So here we’re providing a link to our detailed guide on how to improve usability to get better rankings.

However, here are a few important things a good e-commerce SEO company should offer:

  1. Use of heuristic evaluation principles to evaluate how your website is fairing on usability terms;
  2. Experience in usability testing methods such as:
  3. First click testing,
  4. Five-second clicking testing,
  5. A/B testing, and
  6. Think aloud usability testing;
  7. Use of helping methods such as:
  8. Find better CTA Keywords,
  9. Discover better placing of CTA Buttons, and
  10. Figure out the pain points on your website for users.

The bottom line is that by hiring an e-commerce SEO company experienced in usability testing, you’ll end up with a better converting design for your website. As a bonus, you’ll get better search engine rankings.

For this aspect of evaluation, we rely on analyzing each company’s case studies and the interviews we conduct to find out if the company will successfully help you improve the usability of your website.

Our suggestion: Ask the company you want to hire whether it is experienced in any of the above-mentioned usability testing methods.

Analytics

Analytics and data-driven decisions are crucial in developing new strategies for every SEO project. But in eCommerce projects, they have extra importance.

In addition to SERP tracking, the performance of the website in terms of conversion for keywords and products, the pain points in finally converting the lead, the impact of the titles on conversions, the power of the CTA buttons, the UX, and the usability of the conversions and of the whole all inform you how store visitors become customers and what hidden problems you need to solve in order to improve your ROI on SEO budget.

With immense advancement in technology, things like predictive analytics are now a possibility.

Knowing your customer’s intent in real-time and customizing the website products display accordingly is an advanced and useful feature for eCommerce websites.

The real-time optimization and decisions based on user intent can improve user satisfaction and the brand value of the website.

In addition to SEO, proper analysis of traffic will also help you

  • Maintain your supply chain efficiently,
  • Get a better price optimization, and
  • Plan better discounts and promotion campaigns.

Before you hire an eCommerce SEO company, make sure they are capable of using data-driven strategies.

Here’s how we find out whether the company is capable of using web analytics:

  • We search for numbers related to ROI increase via data-driven strategies.
  • We ask the companies about their experience in the tasks mentioned above.

Tweet: Define your analytics-related goals and deliverables, and find out whether your company can work on them.

Carts

It’s a bit crude but has to be said: Humans like it easy. If given the chance, we all like to be lazy. Moreover, an eCommerce customer is the basic representation of our lazy nature.

So respect their time and laziness—serve it and get results.

One way to do so is by reducing the number of steps in finishing payments. The fewer the steps, the better the results.

Implementing eWallets, one-click payment services, PayPal, and a scanning card details service are only some of the strategies eCommerce websites use to reduce the number of people dropping off the website on the last step of the business transaction.

Tweet: Your eCommerce SEO company should be able to come up with payment gateway suggestions that go well with your business in terms of faster payments.

We evaluate the companies on this aspect by asking them directly the following questions:

  1. What payment gateways have you implemented in the past?
  2. Do you have experience in optimizing payment pages for better conversions?
  3. Do you have experience in implementing one-click payments and local forms of payments?
  4. Have you ever considered a segmented use of 3D secure protection?

Project Management Skills

Ecommerce SEO projects are huge.

A good eCommerce SEO company optimizes every new page created.

For managing such huge projects, the company you choose should be capable of articulating detailed objectives for your goals, defining them as achievable tasks, and categorizing and executing them with a plan of action in a timely manner.

When evaluating project management capabilities, we analize:

  • How the company defines goals in the most granular form possible (in SEO terms),
  • How they categorize the goals as short-term or long-term objectives, and
  • How comprehensive they are with project planning.

If you want to achieve a certain number of leads, your company should be in a position to ask you for the previous analytics data, analyze it, and tell you

  • How many impressions you need to get that many leads,
  • What the potential is of the product pages based on volumes,
  • What the technological requirements are,
  • What the time frame is and what the budget would be, and
  • Where exactly the problem is for impressions that aren’t converting to sales or leads.

When a company is talking in progressive language with realistic goals and plans to achieve those goals, you don’t have to search for any more posts on how to find the best eCommerce SEO company. You’ve already found it.

Suggestion: Make sure your company asks what your goals are and provides you with a detailed plan with KPI’s, deliverables, and dates.

Customer Support

Proper interaction between the client and the company is the key step to making sure the optimization project goes the right way.

Ecommerce projects are technical and involve numerous promotional and search strategies. If the company of your choice doesn’t bring success, it should at the very least not ruin your business. For that, there should be proper communication between the company and the client.

We evaluate this by talking to every company as an anonymous client.

Pricing

As we mentioned earlier, SEO is not some regulated niche. Of course, there are a few good companies that overcharge more than similar companies.

Additionally, no two SEO projects are the same unless they’re competing for the exact same keywords in the same country (even then, a few factors like domain power can create a difference in strategies).

That being said, SEO companies often have different pricing models:

  • Hourly basis pricing,
  • Project-based pricing,
  • Strategy-based pricing, and
  • Goals- and task-based pricing.

The complex nature of the business make it a challenge for us to come up with average numbers.

However, by evaluating the amount companies charge for different kinds of tasks, or a combination of tasks, we were able to give you an idea whether a particular company is affordable or pricey.

Most Frequently Asked Questions

1. Should my eCommerce agency be able to optimize my website for voice-first browsing?

By 2020, 30% of browsing will be screenless. Additionally, audio-centric technologies such as Google Home and Amazon’s Echo are turning voice-based interactions into an omnipresent experience, changing the way people shop. So creating content for voice-search assistants and voice-based searches should be a crucial aspect of every eCommerce SEO company offer.

2. Why does content matter?

Google has been prioritizing websites with engaging content that caters to the user experience, too. So find out whether your potential eCommerce SEO company has the ability to spot opportunities to add new or improve the existing content with images, guides, and blog posts and whether they have the capability to execute it.

3. What can an SEO analyst do for a small eCommerce company?

The analyst is an essential part of the marketing team, no matter whether the company is big or small, as they help plan the overall marketing campaign. Specifically, SEO analysts ensure that the online content of your business is discovered by potential and current customers.

4. Should I look for an agency that offers video implementation strategies?

Customers love video presentations because they offer a deeper sensory experience and an increased engagement level. In fact, studies have shown that video will account for 70% of all mobile traffic by 2021, which means only one thing: video is something you can’t afford to overlook.

5. How can I measure my website’s SEO success without an eCommerce SEO company?

Measuring the SEO success for your web store is crucial in order to determine your next steps. Apart from monitoring the organic traffic, you should observe the organic goal conversion rate, which will tell you how much of it leads to the goal you’re trying to reach.

Furthermore, the organic ROI will give you insight into the return you’re getting from your SEO expenses. Finally, you should measure the returning visitors by brand traffic, which will show how many people are entering your name into Google, indicating the customer engagement.

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