Looking for the best lawyer SEO companies in the USA?
We’ve evaluated more than 50 companies to finally choose the best presented in the table below.
Looking for the best lawyer SEO companies in the USA?
We’ve evaluated more than 50 companies to finally choose the best presented in the table below.
Considering the fact that 74% of consumers visit a law firm’s website to take action, it’s safe to say that lawyer SEO has become a necessity.
However, there are many rules and regulations set by state bar associations, so the agency you choose to trust with your search engine optimization needs to know the ins and outs of the ethics and advertising guidelines in order to protect you from violating them.
Here is a list of the best firms specializing in legal SEO that will help you avoid the trial and error phase.
|Company||Description||Services Offered||Review score||Visit Site|
MediaSmack is a full-service legal marketing firm that represents clients throughout the country. They stay current with updates in search technology and use this information together with their strong advertising background to create customized marketing strategies for legal service providers.
Premier Legal Marketing
Premier Legal Marketing is a lawyer SEO and web design firm. They create and maintain websites for law firms and take a client-focused approach to develop a customized marketing strategy for everyone they work with, thus maximizing each client's digital presence.
Founded in 2016 with an HQ in Williamsport, PA, Legal InSites has quickly grown into a leading legal marketing agency. Specializing in SEO, web design, content writing, and social media, they offer geographic exclusivity to clients.
Dot Com Lawyer Marketing
Dot Com Lawyer Marketing is a leading lawyer SEO marketing firm that serves attorneys and law firms across the US. The team's focus is on generating leads and, as a result, more cases and increased profit. All of their work is done in-house, and they offer a flexible month-to-month pricing policy.
Comrade Web Agency
As one of the top SEO companies in Chicago, Comrade excels in solving marketing and design challenges to help clients reach their full marketing potential. They optimize conversion rates to get more leads and deliver top results that raise clients’ portfolios above the competition.
Radix Law Firm SEO
Radix is a full-service law firm SEO marketing company specializing in attorney digital marketing. Their powerful strategies are focused on increasing the client's traffic and getting them as many clients as possible.
LSEO has excellent rates for the level of high-quality work they offer. Their team is always looking for tactical improvements, and they are open to all forms of communication. Besides professional and innovative SEO services, LSEO is flexible to strategy modifications.
This California-based law firm search engine optimization company serves law firms that want to market their practice online and leave a lasting impression. Their ability to take clients to the first page Google for competitive search terms is what sets iLawyer Marketing apart from the competition.
Juris Page is one of the best lawyer marketing firms that helps law firms effectively market themselves online and get more clients. They provide a full range of services and create strategies that are best for each specific client.
PaperStreet Web Design
Based in Fort Lauderdale, PaperStreet Web Design has created some of the web designs for prominent law firms and looks after many top-ranked lawyers’ CEO and Internet marketing campaigns that generate results.
Black Fin is a digital marketing agency that specializes in growing law firms. They work transparently and always keep the clients in the loop. Their game-changing strategies are customized and specifically designed to provide the best possible results.
Founded by a lawyer for lawyers, Paper Street understands the needs law firms have. The team has created some of the best web designs and has produced many top SEO campaigns for law firms. Additionally, they provide same-day support and free education.
Lawyer Marketing Services, Inc.
Offering a full range of marketing services, LMS knows the ins and outs of the legal industry and understands their client's needs. Besides offering leading law firm SEO services, they offer a collaborative work environment and stay up on current industry trends.
Icona Legal Marketing
At Icona, the team works alongside clients to uncover their specific strengths and turn them into a digital brand that attracts attention. Clients also get transparent communication, consistent reporting, and fair pricing.
By emphasizing teamwork, transparency, and cutting-edge trends, SLS has earned a spot among the best lawyer SEO companies. They pave the way for law companies to grow and get lasting results. The team keeps clients informed and involved in the process and adjusts their strategies if needed.
For law firms that want to increase the number of quality cases, Law Father offers all-inclusive monthly subscriptions. The team creates strategies around the idea of getting more clients for law firms and helping their businesses thrive.
Lawyers SEO improves search engine rankings and boosts conversion rates for law firms, generating new business and bringing up more revenue. On top of it all, they offer flexible billing and full transparency on each project's performance.
On the Map Internet Marketing
Based in Miami, On the Map Internet Marketing has the tools, resources, and experience to offer stellar web development, SEO, and digital marketing services to law firms of any size. This solutions-driven SEO company crafts strategies that boost visibility, attract more leads and result in long-term success.
Elite Legal Marketing
Elite Legal Marketing is one of the best lawyer SEO companies, whose team creates a strategy that delivers game-changing results. Without tricky contracts, expensive pricing plans, and shortcuts, Elite provides first-class services and clear deliverables.
For law firms that want to market themselves and get more clients while also building authority, LawLytics is a choice worth considering. Offering a wide range of cost-effective services, from web design to content production, LawLytics helps clients become highly competitive and profitable.
Custom Legal Marketing
This is arguably the best San Francisco SEO company specializing in SEO for law firms, and since 2005, they have helped countless law firms and private practices. Another great thing about them is that they offer a No Competition Guarantee, which means your local competitors can’t hire them.
Founded in 1999, Consultwebs was among the first agencies that focused on search engine optimization for lawyers. The campaigns are customized according to specific brands, markets, and goals. Additionally, the team in transparent, communicative, and flexible.
For Law Firms Only Marketing, Inc.
As the name itself suggests, For Law Firms Only offers marketing services exclusively for law firms. The company's lead generation programs are one of a kind in the industry and concentrate on mobile and voice search.
Search engine optimization is as important for the legal industry as it is for any other.
SEO stats show that 93% of online experiences start with a search engine—a fact that you cannot overlook.
Additionally, 75% of users won’t even scroll past the first page of SERPs, a statistic that emphasizes the importance of ranking high on Google.
If you’re still contemplating whether you need a law firm marketing agency, continue reading.
Nowadays, having an internet presence is integral, no matter whether you’re a small firm, a big practice, or an independent lawyer. Search engine optimization allows for substantial growth and helps you distinguish yourself from the rest of the pack.
As it is the case with search engine optimization, attorney SEO is an ongoing practice. Being a lawyer requires full-time dedication, so you probably don’t have the time to manage the SEO projects yourself.
By hiring an agency, you’ll have professionals who update your site frequently and keep up with the industry trends, putting your business ahead of the competition.
If your website isn’t user-friendly, you’ll lose potential clients. Improper spacing, heavy loading images, poor navigation, and long scrolls cause visitors to leave your site and potentially never come back.
SEO services for law firms often include the creation of client-friendly web design with a proper call to action that helps you convey the right message to your potential customers.
Additionally, they’ll make sure your law firm’s content is easy to understand. Legalese is often confusing and even intimidating, so your agency should strive to make your firm as approachable as possible to potential clients in order to prevent them from looking for an answer elsewhere.
Lawyer SEO is not the same as regular SEO—some advertising practices that are acceptable in other industries aren’t allowed in the legal sector.
Ethics vary from state to state, and a great SEO agency should be aware of them. Claiming expertise, paying for testimonials, misleading people, featuring false accolades, and not providing disclaimers are just some of the things an unknowledgeable SEO agency could do.
When selecting the best lawyer SEO agencies, we take into consideration the agency’s expertise.
We weed out the agencies that claim to have had “a couple of lawyer clients.” Our goal is to offer you serious agencies that are dedicated to working in the legal industry.
The next step of our evaluation of the best legal search engine optimization companies is reading their case studies. They provide us with rich, in-depth information about the agency’s services and performance, as well as about the team’s transparency, communication, and flexibility.
We examine who the company has worked with in the past and how long it took to see results. We gain a deeper understanding of the approach they take and the strategies they employ, as well as about these campaigns’ achievements.
Additionally, we learn about any complications that might have arisen during the process and how the agency handled them.
Keyword research for attorney search engine optimization requires professional tools and strategies to help you discover how people search for the legal services you offer.
The agency should avoid stuffing keywords or using other shady practices that Google penalizes you for. The agency should know how to select highly targeted keywords with good traffic levels and manageable competition levels.
Additionally, the agency should be able to use keywords properly in content, page titles, and meta descriptions.
Content writing is an important factor when it comes to law firm SEO. The content needs to be well-crafted in a way that highlights the core strengths and advantages you offer, which can improve your conversion rate and rankings.
The attorney SEO marketing firms ranked on our list take content writing seriously and put in a lot of effort and research to create a strategy based on relevant keywords.
But that’s not all—we look for agencies that continuously monitor their content strategy’s success and adjust it as needed.
Fresh content that informs and educates potential clients about your practice is what the agency should be aiming for. That is also the type of content that is link-worthy and shareable, which is another important factor and leads us to the next point of our evaluation.
The SEO agency should work towards building your online presence and getting you authority backlinks.
Building trust with Google includes getting social media links and link outreach to blog content, internal links to money pages, and link buying to money pages. Although this is a long-term process, it eventually pays off, and the agency should be devoted enough to go through with it.
We examine the practices that the agency uses for building your link portfolio. On our list, you won’t find a law firm marketing agency that employs black-hat methods, or an agency that claims link building doesn’t have to be part of their strategies.
Local SEO is a huge part of lawyer SEO. In other words, optimizing your website for a specific location will help you reach a local audience.
A law firm SEO expert should prioritize optimization for local search, with the ultimate goal being to appear in the coveted three-pack position in Google’s SERPs.
Google My Business is the main channel for local search optimization. Your listing should get verified and then appropriately optimized. Also, the agency should emphasize the importance of reviews on both Google and other local directories when it comes to local rankings.
Search engine optimization isn’t free. You’ll invest a considerable amount of capital to get results, so you’d want to get a high return on investment, which is why we investigate the tracking methods used by these agencies.
How We Check It
We ask the team about the tracking methods they use and, if needed, we double check with their previous clients. The agencies listed here are transparent about the search engine visibility, overall organic traffic, traffic to target pages, and leads from organic search.
This is a simple one—you need to partner up with a firm that provides cost-effective strategies with a great ROI.
We check how fair the pricing is, whether clients get a good value for their money, and the types of pricing offered. We’ve considered all the aspects of their pricing policy and finally were able to come up with some average numbers to help you decide what is affordable and what’s pricey.
Performing search engine optimization for a law firm isn’t the same as performing regular SEO. However, there are some common things that you should take into consideration before you decide on partnering up with an agency.
Before deciding what lawyer SEO company to hire, you need to establish your target audience, goals, and expectations.
For example, you need to define active goals such as how many leads are you targeting and what kind of revenue increase you expect, as well as passive goals like how you want to develop your brand perception.
A great agency capitalizes on both your active and passive goals to drive your firm’s growth.
However, you need to ensure you also have efficient in-house capabilities to convert your leads into paying clients, or you’ll see the ROI decline.
Your lawyer search engine optimization agency should do their homework on your company. They need to research your firm, determine your position in the industry, and define your weaknesses and advantages.
Also, they need to examine your top three competitors in order to enhance the marketing strategies they develop for your company.
Reporting is an important aspect of the search engine optimization process. It enables you to stay in the loop with everything that happens, better informing your future decisions.
Check whether the lawyer SEO company will send weekly, bi-weekly, or monthly reports and what will be included in them.
Also, ask them to define what metrics they measure and the kind of data they track.
Success doesn’t come overnight. You might wait several months or even a year to see results that make a difference.
Good SEO companies offer month-to-month contracts, leaving you the choice to walk away at any time.
This shows they’re confident in the service they provide and the results they deliver.
Many agencies market themselves as industry leaders and promise results they can’t deliver. Because hiring an agency that offers SEO for attorneys is costly, here are some common scams that will help you avoid shady practices and money waste.
Guaranteed rankings are usually a scam. Agencies can’t promise these results because many factors aren’t in their power.
If you want the agency to make a promise, ask them for transparency. For example, ask them to do a technical audit of your site and research the pages that perform highest.
Define your goals and ask them to propose a solution to the online challenges you face. That’s the best way to see their commitment.
Some lawyer SEO agencies claim they are or have a Google Insider, and therefore, they have the right formula to make your business thrive.
The truth is, Google provides unbiased results and doesn’t favor any particular company. They never partner up with third-party SEO companies, and most of the employees at Google don’t know how the algorithm works.
The only way an SEO agency can find the right formula for your business is through constant experimentation. Anything else would just bring you unneeded losses.
Services from scam companies often emphasize the importance of the technical side of SEO. In other words, they claim that fixing the technical issues, such as meta titles and tags and sitemap, will get you higher traffic and rankings.
This is far from the truth. The best law firm SEO company will outline issues and plans for technical but also strategic reasons. And they will work carefully with your team to understand your business needs, content strategies, website tracking, PR, and overall growth plans.
Many lawyer SEO firms will try and rip you off. Keep in mind that the hosting charge costs approximately $100. If the agency asks for sums over $500 per month, it means you’re just a target for easy cash.
Also, check your invoices to make sure you don’t get ludicrous hosting costs for inexpensive things like mobile optimization.
Investing in a quality website can be a substantial expense. So it’s essential to ensure that you own the web design provided by the agency. Otherwise, you would have invested millions in a website that you would then have to recreate if you decide to change the agency.
You should at least make a “rent-to-own” contract, which would allow you to be the sole owner of your web design once the agreement is over.
Having a blog that is separate from your company’s website is generally not a good idea. Still, if you decide to have a blog on a separate domain, you should ensure that you register the domain and have total control over it.
You should also beware agencies that register the clients’ blogs by themselves rather than the client.
If that’s the case, you’re obliged to the agency (the domain owner), or you risk losing everything you’ve built up for the website. In other words, if you stop paying the agency, you could see the links and authority redirected or lost.
So, to stay on the safe side, always double-check whether you own your domain, CMS, content, and hosting account.
Just because an SEO company ranks high for the term you’ve used to search, it doesn’t mean that they are a good fit for your agency. On the other hand, you can use Google to learn about SEO and a company that has posted useful info that has helped inform you.
The rankings on SEO Tribunal’s lists are based on our expert opinions after our extensive evaluation methodology has been employed. We think of ourselves as a reliable source for finding the best SEO agency for your law firm.
You definitely shouldn’t. Despite what some other firms might claim, there isn’t a magic formula to get your site ranked on page one. If they promise they’ll get you stellar results with the help of a system or tool, but they aren’t willing to share them with you, run.
Delivering sustainable results takes time and effort and no shortcuts or secret weapons. Also, you should require approval for all decisions they make on your behalf.
If you choose a law firm SEO agency just because your competitors have worked successfully with them, you’ll be making a mistake. For one, a conflict of interest would arise. For one search query, there can be only one company that ranks in the top position. This means that the SEO agency must provide two top positions.
Moreover, just because the agency has successfully taken your competitor’s website to the top, that doesn’t mean it’s a good fit for you. Many factors uniquely determine a site’s rank, so the agency might not be able to replicate the same pattern that brought success to your competitor.
That depends. There are many lawyer SEO experts out there that can help your business. However, if your law practice is located in highly competitive areas such as New York, San Francisco, and Washington, you’ll need more than a single person.
A lawyer SEO agency gets you an array of knowledge and a versatile team of field experts that stay on top of the latest algorithm changes.
Also, in most cases, hiring an agency turns out to be cheaper than hiring an in-house expert. When hiring an agency, you agree to pay a set fee, but if you work with an in-house specialist, you might have to scale up their pay according to their experience, plus provide benefits, pay raises, and bonuses.