Finding the Right Lawyer SEO Company

 Looking for the best lawyer SEO companies in the USA?

 We’ve evaluated more than 50 companies to finally choose the best presented in the table  below. 

Considering the fact that 74% of consumers visit a law firm’s website to take action, it’s safe to say that lawyer SEO has become a necessity.

However, there are many rules and regulations set by state bar associations, so the agency you choose to trust with your search engine optimization needs to know the ins and outs of the ethics and advertising guidelines in order to protect you from violating them.

Here is a list of the best firms specializing in legal SEO that will help you avoid the trial and error phase.

Best Lawyer SEO Companies

CompanyDescriptionServices OfferedReview scoreVisit Site
MediaSmack

MediaSmack

MediaSmack is a full-service legal marketing firm that represents clients throughout the country. They stay current with updates in search technology and use this information together with their strong advertising background to create customized marketing strategies for legal service providers.

  • SEO
  • SMM
  • PPC
  • Web Design
2 Premier Legal Marketing

Premier Legal Marketing

Premier Legal Marketing is a lawyer SEO and web design firm. They create and maintain websites for law firms and take a client-focused approach to develop a customized marketing strategy for everyone they work with, thus maximizing each client's digital presence.

  • Web Design
  • SEO
  • Content Writing
  • Web Maintenance
$100–$149 / hour Learn More
3 Legal InSites

Legal InSites

Founded in 2016 with an HQ in Williamsport, PA, Legal InSites has quickly grown into a leading legal marketing agency. Specializing in SEO, web design, content writing, and social media, they offer geographic exclusivity to clients.

  • SEO
  • Web Design & Development
  • Content Writing
  • Social Media
$100 - $149 / hour Learn More
4 Dot Com Lawyer Marketing

Dot Com Lawyer Marketing

Dot Com Lawyer Marketing is a leading lawyer SEO marketing firm that serves attorneys and law firms across the US. The team's focus is on generating leads and, as a result, more cases and increased profit. All of their work is done in-house, and they offer a flexible month-to-month pricing policy.

  • SEO
  • Web Design
  • PPC
$100–$149 / hour Learn More
5 Radix Law Firm SEO

Radix Law Firm SEO

Radix is a full-service law firm SEO marketing company specializing in attorney digital marketing. Their powerful strategies are focused on increasing the client's traffic and getting them as many clients as possible. 

  • SEO
  • SMM
  • PPC
  • Web Design
$100 - $149 / hour Learn More
6 LSEO.com

LSEO.com

LSEO has excellent rates for the level of high-quality work they offer. Their team is always looking for tactical improvements, and they are open to all forms of communication. Besides professional and innovative SEO services, LSEO is flexible to strategy modifications.

  • SEO Audits
  • Link Placement
  • PPC Management
  • Content Marketing
$100 - $149 /hr Learn More
7 Comrade Web Agency

Comrade Web Agency

As one of the top SEO companies in Chicago, Comrade excels in solving marketing and design challenges to help clients reach their full marketing potential. They optimize conversion rates to get more leads and deliver top results that raise clients’ portfolios above the competition.

  • Web Design & Development
  • SEO
  • CRO
$100 - $149 / hr Learn More
8 iLawyer Marketing

iLawyer Marketing

This California-based law firm search engine optimization company serves law firms that want to market their practice online and leave a lasting impression. Their ability to take clients to the first page Google for competitive search terms is what sets iLawyer Marketing apart from the competition.

  • SEO
  • Web Design
  • Video Production
  • PPC
  • Legal Content Writing
$100–$149 / hour Learn More
9 Juris Page

Juris Page

Juris Page is one of the best lawyer marketing firms that helps law firms effectively market themselves online and get more clients. They provide a full range of services and create strategies that are best for each specific client.

  • Web Design
  • SEO
  • PPC
$100–$149 / hour Learn More
10 Black Fin

Black Fin

Black Fin is a digital marketing agency that specializes in growing law firms. They work transparently and always keep the clients in the loop. Their game-changing strategies are customized and specifically designed to provide the best possible results.

  • SEO
  • Web Design
  • Content Marketing
  • Social Media
$100 - $149 / hour Learn More
11 PaperStreet Web Design

PaperStreet Web Design

Based in Fort Lauderdale, PaperStreet Web Design has created some of the web designs for prominent law firms and looks after many top-ranked lawyers’ CEO and Internet marketing campaigns that generate results. 

  • Web Design
  • SEO
  • Branding
$100 - $149 / hr Learn More
12 Paper Street

Paper Street

Founded by a lawyer for lawyers, Paper Street understands the needs law firms have. The team has created some of the best web designs and has produced many top SEO campaigns for law firms. Additionally, they provide same-day support and free education.

  • SEO
  • PPC
  • Social Media
  • Web Design
$100–$149 / hour Learn More
13 Lawyer Marketing Services, Inc.

Lawyer Marketing Services, Inc.

Offering a full range of marketing services, LMS knows the ins and outs of the legal industry and understands their client's needs. Besides offering leading law firm SEO services, they offer a collaborative work environment and stay up on current industry trends.

  • SEO
  • Google AdWords
  • Social Media Marketing
  • SEM
$100–$149 / hour Learn More
14 Icona Legal Marketing

Icona Legal Marketing

At Icona, the team works alongside clients to uncover their specific strengths and turn them into a digital brand that attracts attention. Clients also get transparent communication, consistent reporting, and fair pricing.

  • Web Design & Development
  • SEO
  • Legal Blogging & à la carte Maintenance
$100 - $149 / hour Learn More
15 SLS Consulting

SLS Consulting

By emphasizing teamwork, transparency, and cutting-edge trends, SLS has earned a spot among the best lawyer SEO companies. They pave the way for law companies to grow and get lasting results. The team keeps clients informed and involved in the process and adjusts their strategies if needed.

  • SEO
  • Web Design
  • Local Search
  • Social Media Marketing
$50–$99 / hour Learn More
16 Law Father

Law Father

For law firms that want to increase the number of quality cases, Law Father offers all-inclusive monthly subscriptions. The team creates strategies around the idea of getting more clients for law firms and helping their businesses thrive.

  • Web Design
  • SEO
  • PPC
  • Content Development
$50 - $99 / hour Learn More
17 Lawyers SEO

Lawyers SEO

Lawyers SEO improves search engine rankings and boosts conversion rates for law firms, generating new business and bringing up more revenue. On top of it all, they offer flexible billing and full transparency on each project's performance.

  • SEO
  • Social Media Marketing
  • Web Design
$50–$99 / hour Learn More
18 On the Map Internet Marketing

On the Map Internet Marketing

Based in Miami, On the Map Internet Marketing has the tools, resources, and experience to offer stellar web development, SEO, and digital marketing services to law firms of any size. This solutions-driven SEO company crafts strategies that boost visibility, attract more leads and result in long-term success.

  • SEO
  • Content Creation
  • Mobile UX
$100 - $149 / hour Learn More
19 Elite Legal Marketing

Elite Legal Marketing

Elite Legal Marketing is one of the best lawyer SEO companies, whose team creates a strategy that delivers game-changing results. Without tricky contracts, expensive pricing plans, and shortcuts, Elite provides first-class services and clear deliverables.

  • Web Design
  • SEO
  • PPC
  • Digital PR for Attorneys
$50–$99 / hour Learn More
20 LawLytics

LawLytics

For law firms that want to market themselves and get more clients while also building authority, LawLytics is a choice worth considering. Offering a wide range of cost-effective services, from web design to content production, LawLytics helps clients become highly competitive and profitable.

  • SEO
  • Web Design
  • Content Marketing
  • Social Media
$50 - $99 / hour Learn More
21 Custom Legal Marketing

Custom Legal Marketing

This is arguably the best San Francisco SEO company specializing in SEO for law firms, and since 2005, they have helped countless law firms and private practices. Another great thing about them is that they offer a No Competition Guarantee, which means your local competitors can’t hire them.

  • SEO
  • PPC
  • Award Winning Web Design
$50 - $99 / hr Learn More
22 Consultwebs

Consultwebs

Founded in 1999, Consultwebs was among the first agencies that focused on search engine optimization for lawyers. The campaigns are customized according to specific brands, markets, and goals. Additionally, the team in transparent, communicative, and flexible.

  • PPC
  • SEO
  • CRO
  • Social Media
$150–$199 / hour Learn More
23 For Law Firms Only Marketing, Inc.

For Law Firms Only Marketing, Inc.

As the name itself suggests, For Law Firms Only offers marketing services exclusively for law firms. The company's lead generation programs are one of a kind in the industry and concentrate on mobile and voice search.

  • Local SEO
  • Lead Generation
  • Mobile Marketing
$50 - $99 / hour Learn More
Benefits of Hiring a Lawyer SEO Agency

Search engine optimization is as important for the legal industry as it is for any other.

SEO stats show that 93% of online experiences start with a search engine—a fact that you cannot overlook.

Additionally, 75% of users won’t even scroll past the first page of SERPs, a statistic that emphasizes the importance of ranking high on Google.

If you’re still contemplating whether you need a law firm marketing agency, continue reading.

 

Increased Visibility = More Clients

Nowadays, having an internet presence is integral, no matter whether you’re a small firm, a big practice, or an independent lawyer. Search engine optimization allows for substantial growth and helps you distinguish yourself from the rest of the pack.

The Agency Takes the Heavy Lifting

As it is the case with search engine optimization, attorney SEO is an ongoing practice. Being a lawyer requires full-time dedication, so you probably don’t have the time to manage the SEO projects yourself.

By hiring an agency, you’ll have professionals who update your site frequently and keep up with the industry trends, putting your business ahead of the competition.

You’ll Provide an Amazing User eExperience

If your website isn’t user-friendly, you’ll lose potential clients. Improper spacing, heavy loading images, poor navigation, and long scrolls cause visitors to leave your site and potentially never come back.

SEO services for law firms often include the creation of client-friendly web design with a proper call to action that helps you convey the right message to your potential customers.

Additionally, they’ll make sure your law firm’s content is easy to understand. Legalese is often confusing and even intimidating, so your agency should strive to make your firm as approachable as possible to potential clients in order to prevent them from looking for an answer elsewhere.

SEO Tribunal’s Evaluation Method

The Agency’s Knowledge of the State’s Advertising Regulations

Why It’s Important

Lawyer SEO is not the same as regular SEO—some advertising practices that are acceptable in other industries aren’t allowed in the legal sector.

How We Check It

Ethics vary from state to state, and a great SEO agency should be aware of them. Claiming expertise, paying for testimonials, misleading people, featuring false accolades, and not providing disclaimers are just some of the things an unknowledgeable SEO agency could do.

 

Expertise in Lawyer SEO

Why It’s Important

When selecting the best lawyer SEO agencies, we take into consideration the agency’s expertise.

How We Check It

We weed out the agencies that claim to have had “a couple of lawyer clients.” Our goal is to offer you serious agencies that are dedicated to working in the legal industry.

 

Sample Reports & Case Studies

Why It’s Important

The next step of our evaluation of the best legal search engine optimization companies is reading their case studies. They provide us with rich, in-depth information about the agency’s services and performance, as well as about the team’s transparency, communication, and flexibility.

How We Check It

We examine who the company has worked with in the past and how long it took to see results. We gain a deeper understanding of the approach they take and the strategies they employ, as well as about these campaigns’ achievements.

Additionally, we learn about any complications that might have arisen during the process and how the agency handled them.

 

Keyword Selection

Why It’s Important

Keyword research for attorney search engine optimization requires professional tools and strategies to help you discover how people search for the legal services you offer.

How We Check It

The agency should avoid stuffing keywords or using other shady practices that Google penalizes you for. The agency should know how to select highly targeted keywords with good traffic levels and manageable competition levels.

Additionally, the agency should be able to use keywords properly in content, page titles, and meta descriptions.

 

Content Strategy

Why It’s Important

Content writing is an important factor when it comes to law firm SEO. The content needs to be well-crafted in a way that highlights the core strengths and advantages you offer, which can improve your conversion rate and rankings.

How We Check It

The attorney SEO marketing firms ranked on our list take content writing seriously and put in a lot of effort and research to create a strategy based on relevant keywords.

But that’s not all—we look for agencies that continuously monitor their content strategy’s success and adjust it as needed.

Fresh content that informs and educates potential clients about your practice is what the agency should be aiming for. That is also the type of content that is link-worthy and shareable, which is another important factor and leads us to the next point of our evaluation.

 

Generating High-Quality Links

Why It’s Important

The SEO agency should work towards building your online presence and getting you authority backlinks.

Building trust with Google includes getting social media links and link outreach to blog content, internal links to money pages, and link buying to money pages. Although this is a long-term process, it eventually pays off, and the agency should be devoted enough to go through with it.

How We Check It

We examine the practices that the agency uses for building your link portfolio. On our list, you won’t find a law firm marketing agency that employs black-hat methods, or an agency that claims link building doesn’t have to be part of their strategies.

 

Optimizing for Local Search

Why It’s Important

Local SEO is a huge part of lawyer SEO. In other words, optimizing your website for a specific location will help you reach a local audience.

How We Check It

A law firm SEO expert should prioritize optimization for local search, with the ultimate goal being to appear in the coveted three-pack position in Google’s SERPs.

Google My Business is the main channel for local search optimization. Your listing should get verified and then appropriately optimized. Also, the agency should emphasize the importance of reviews on both Google and other local directories when it comes to local rankings.

 

Tracking Methods

Why It’s Important

Search engine optimization isn’t free. You’ll invest a considerable amount of capital to get results, so you’d want to get a high return on investment, which is why we investigate the tracking methods used by these agencies.

How We Check It

We ask the team about the tracking methods they use and, if needed, we double check with their previous clients. The agencies listed here are transparent about the search engine visibility, overall organic traffic, traffic to target pages, and leads from organic search.

 

Pricing Policy

Why It’s Important

This is a simple one—you need to partner up with a firm that provides cost-effective strategies with a great ROI.

How We Check It

We check how fair the pricing is, whether clients get a good value for their money, and the types of pricing offered. We’ve considered all the aspects of their pricing policy and finally were able to come up with some average numbers to help you decide what is affordable and what’s pricey.

What to consider before hiring a lawyer SEO company

Performing search engine optimization for a law firm isn’t the same as performing regular SEO. However, there are some common things that you should take into consideration before you decide on partnering up with an agency.

Your Goals

Before deciding what lawyer SEO company to hire, you need to establish your target audience, goals, and expectations.

For example, you need to define active goals such as how many leads are you targeting and what kind of revenue increase you expect, as well as passive goals like how you want to develop your brand perception.

A great agency capitalizes on both your active and passive goals to drive your firm’s growth.

However, you need to ensure you also have efficient in-house capabilities to convert your leads into paying clients, or you’ll see the ROI decline.

Your Core Competitors

Your lawyer search engine optimization agency should do their homework on your company. They need to research your firm, determine your position in the industry, and define your weaknesses and advantages.

Also, they need to examine your top three competitors in order to enhance the marketing strategies they develop for your company.

The Type of Reporting

Reporting is an important aspect of the search engine optimization process. It enables you to stay in the loop with everything that happens, better informing your future decisions.

Check whether the lawyer SEO company will send weekly, bi-weekly, or monthly reports and what will be included in them.

Also, ask them to define what metrics they measure and the kind of data they track.

The Terms of the Contract

Success doesn’t come overnight. You might wait several months or even a year to see results that make a difference.

Good SEO companies offer month-to-month contracts, leaving you the choice to walk away at any time.

This shows they’re confident in the service they provide and the results they deliver.

Scams You Need to Avoid

Many agencies market themselves as industry leaders and promise results they can’t deliver. Because hiring an agency that offers SEO for attorneys