Comparing month by month how many prospects are converted to money will give you a good idea of the effect of your SEO efforts. Google Analytics is a very useful tool for tracking such data since it provides you with comprehensive information about the traffic, channels from which it comes, and more.
Measuring new vs returning visitor ratio is also an important aspect of your SEO strategy. This shows how many new audiences have you attracted and which of them stayed loyal to your business.
Local businesses with a significant number of reviews can easily jump to the top of the search results, thus establishing your brand image and assuring people your business is trustworthy. A good number of honest reviews can take your business further.
- How many customers searching for generic keywords have landed on your website
Determining user intent and search path will give you an idea of how many customers have the keywords that best describe your products or services.
- How many keywords is your website or business ranking for
Use a tracking tool to determine the number of keywords for which your site ranks in Google. Such data will help you determine which keywords you should focus on in the future and which keywords have been most relevant to your business.
- Regularly check your Google ranking for target keywords
By checking your ranking for target keywords, you will get insightful information about how well they are performing and whether there’s need for improvement.
Tracking the revenue on a monthly or annual basis can help you determine the conversion rate and compare it.