The best way to gain thorough information about the SEO agency in question is by reading sample reports. They will give you an idea about:
The things that the company does to rank you higher in search results
Looking at the agency’s sample reports will help you understand what types of businesses it serves and what techniques it employs. They contain specific examples of the company’s performance, proving their expertise and skill.
The company’s efficiency in task execution and project management
Look how experienced the agency is in working in your niche. The reports will show exactly how the company helped other SMBs achieve the desired success. If the agency’s sample report spans across a wide range of industries, check its success rate. If the previous experiences show good results, it means that the agency is versatile and has the ability to adapt.
The transparency of the company
From the sample reports, you can get the bigger picture of the company’s transparency. You can see how ready they are to adapt the campaign to the client’s changing business and be honest about how they’re going to get your website ranking.
On the other hand, reading the case studies of the company will give you insights on:
How knowledgeable is the company
The documented reports show best how successful the SEO company is. Reading about their previous work and the success rate will help you develop a more informed opinion.
The creativity of their strategies
When checking the company’s case studies, you can look for clients who had similar business models and goals as yours. The records will show how creative their strategies have been and what approach did the company take.
The organization of the work
Case studies will give you an idea of how the company organizes the work; what’s their first step and how they proceed after that.
The efficiency of the company
Apart from the strategies, it’s important to know the efficiency rate of the company. Case studies will uncover whether the client’s goal was successfully met and what improvements were implemented.
After these basics of evaluation, we go to the technical aspects of the shortlisted companies.