In today’s marketplace, having a digital footprint is not just preferable — it’s a must.
With new digital marketing companies popping up every day, however, you can face a hard time choosing the right one for your business. Since you’ll be investing both money and time, not to mention the digital future of your company, you need someone with your best interests at heart who will get the job done.
That’s exactly why we came up with a unique methodology to analyze, evaluate, and rate the best companies in the digital marketing world.
Leading Digital Marketing Companies
Benefits of Hiring a Digital Marketing Agency
Running a business is a full-time job. And yet, that often excludes digital marketing which is a whole new world that would require your undivided attention.
Developing a robust campaign that covers the most critical aspects of digital marketing is a complicated thing that, if you decide to do it with your in-house team, will cost you a lot of money, time, and effort.
Apart from having the time to focus on your business, here are some major benefits of hiring a web marketing agency to do so for you:
Working With a Team of Experts
Hiring a firm that specializes in online marketing will help you stay ahead of the curve and relevant in your industry. Digital marketing experts keep up with the ever-changing trends that they can incorporate in their strategies. They also have a variety of tools that are necessary to get the most out of the campaigns.
An agency will determine the KPIs, helping you measure the progress of marketing campaigns, along with the ROI. Additionally, the digital marketing firm will provide you with monthly or quarterly reports on the campaigns and insights into your keyword performance and customer engagement rate.
Creating an in-house team to research, analyze, monitor, and execute your digital marketing strategy will ultimately end up pricier. A specialized firm meanwhile will bring in the needed expertise and tools for a fraction of the cost.
A Variety of Services Under the Same Roof
When people face a problem, they turn to Google to find a product or service that will solve it. That’s why it’s important to leverage search engine optimization to present the right content to the right audience at the right time.
The best digital marketing company will:
- Perform a site analysis and infrastructure evaluation to ensure search engines find just what you need them to find when crawling your site.
- Audit your link site’s link profile to help you understand how to improve the link quality.
- Evaluate user experience to provide you with a simple yet effective layout that enables your customers to perform the actions they want.
- Manage the campaign to make sure your target audience finds your content useful, and help them move down your funnel.
- Identify broken links and reach out to the webmasters to boost the number of quality backlinks.
Social Media Advertising and Management
Staying relevant and competitive in today’s business world without social media presence is practically impossible.
Choosing the best digital marketing agency for your business means you’ll get skilled managers that will produce high-quality content for your social media pages, while also engaging with your followers in a meaningful way.
They will also take care of social media advertising — creating campaigns, taking care of the budget, and targeting the right audience.
Mobile marketing is more important than ever, especially if we consider that half of the mobile searches lead to a purchase.
Digital and internet marketing companies should prioritize mobile marketing and leverage it to connect your business to mobile device users, convince them that your business is the solution to their problem and eventually convert them.
From YouTube ads to in-app advertising, mobile marketing would target potential customers with customized and localized information when they need it.
Website Design and Development
A well-designed website with a clear structure and comprehensive layout should be a top priority for any business with an online presence.
The outfit you choose would provide you with a team of UX designers and programmers to develop or redesign your website to meet the standards, while also ensuring the best experience for your visitors.
Content marketing is much more than just writing a few blog posts so the best internet marketing company would offer infographic creation, SEO writing, social media promotion, and content analysis, in addition to blog post generation.
Given the high ROI of email marketing compared to other formats and the projected growth in the global email user base, you simply can’t afford to ignore it. Your digital marketing partner should offer a range of email marketing services such as list building, engagement, segmentation, and personalization, as well as automation to leverage the full potential of this channel.
Online marketing companies make sure your video reaches the right audience, targeting the correct demographic, online behavior, interests, location, and more. The agency you end up with should also be able to retarget videos on YouTube or Facebook and optimize them for different platforms, create pre-roll and mid-roll ads, and more.
Conversion Rate Optimization
Increasing the conversion rate is possibly the most critical element in achieving your objectives, and as such, it forms one of the most important digital marketing services. The examination of touchpoints in your conversion funnels shows where visitors take the actions you want them to make and where you need to implement new approaches.
The services typically include analysis, goal setting, collecting data from website visitors, and identification of conversion metrics to get the right site UX, design, and other elements needed to increase lead generation and conversions.
How Did We Evaluate Digital Marketing Companies
The digital marketing landscape has seen the rapid emergence of numerous agencies that continuously innovate and improve their offerings to stay competitive. Read on to learn more about our meticulous methodology which helped us separate the wheat from the chaff.
Ratings and Reviews
Ratings and reviews provide a decent picture of the work policy and quality of the companies.
Agencies with a proven track record of delivering on their promises and living up to clients’ expectations tend to have a notable online presence. So, as part of our evaluation process, we verify the authenticity of the digital marketing company reviews we can find. We make sure they were written by real people who have had an experience with the agency in question.
Also, we check whether the firm excels in a particular digital marketing area. Similarly, we look for potential issues and unsolved problems that continuously repeat.
Case Studies and Portfolio Analysis
Case studies provide valuable insight into the core capabilities and the types of projects the firm has worked on. This includes the techniques the agency employs, as well as where their expertise lies.
We examine the case studies of the digital marketing companies we evaluate and check their:
- Link-building techniques
- Technical optimization skills
- On-page optimization skills
- Ability to solve problems
The Agency’s Team
Employee happiness is another significant factor since it directly influences the team’s level of professionalism, along with their motivation and productivity. The formula is simple — the better the work environment, the higher the efficiency.
We make an effort to talk with the team members of the internet advertising companies we evaluate. The agencies that enable employees to learn and innovate were ranked higher on our list.
Exclusivity is another thing that should be considered when choosing the best agency to work with. Given the nature of the services offered by digital marketing agencies, it’s crucial that they don’t represent competitive clients to avoid conflict of interest.
Measuring, Transparency, and Reporting
Measuring data like campaign interactions, user engagement, website, traffic, and conversion rate is the best proof of success.
Not only the web marketing firms should have a vast knowledge of data measuring, but they also need to provide comprehensive reporting along with key recommendations about how specific points can be improved and changed.
We contact the agencies and ask how often they communicate with clients. We ask them to provide us with an example of what they include in their reports to make sure they have a proven system for measuring KPIs. Additionally, we evaluate their ability to customize those reports and provide actionable insights based on the data.
Agency’s Size and Age
The agency size influences the level of service. While clients working with small-sized digital marketing agencies generally receive more effective service, we ensure that the larger-scale agencies listed on our list also stand out for their effectiveness and customer care, regardless of the client’s business size or niche.
With digital marketing still a relatively new marketing branch, an experience of 30+ years is not a crucial factor in our ranking. Younger companies are also generally more integrated with tech innovations. In any case, we examine the services offered, the agency’s partnerships and certifications, as well as awards and accolades.
Needless to say, you need to know how much it will cost you to hire a digital marketing outfit. Prices of the campaigns offered by the digital marketing companies vary depending on the client’s needs.
Cost is not just about rates either. It’s also about roles, resource allocation, and absorption. The simplest way of pricing is by the hour, in which case a budget is approved, and the agency works with that. It’s also possible to negotiate lower rates, especially if the extra hours will not be covered once the budget is exhausted.
How to Select the Best Digital Marketing Company for Your Needs
We’ve provided you with a list of the top digital marketing outfits — now it’s up to you to choose one. There are several things you need to consider before deciding where to put your money.
Define Your Goals and Expectations
Understanding your business needs will help you set goals. Are you looking for more clicks to your website, increased brand awareness, or more sales? You need to know the outcomes you expect. That will also help your agency create more effective strategies.
Choose an Agency With Experience in Your Field
One of the main steps when choosing the best digital marketing company for your business is to determine whether it has experience in your niche. An agency that excels in the legal industry might not be the best for your e-commerce business. An agency that has prior experience with clients similar to you meanwhile will understand your business and will be better suited to handle your marketing needs.
Define Your Budget
Examine your budget and decide:
- What you can afford to spend
- What ROI you expect.
This should help you determine how much you can afford to spend on such services.
The Agency’s Culture
When picking a digital marketing company, you are choosing a partner. You want to work with a professional team that will invest time and effort to understand your needs and goals honestly and share the same values as you. By all means, avoid companies that provide generic strategies that apply to multiple businesses. Each business is unique and deserves unique attention.
How can I measure the success of digital marketing services?
Conversions — Conversions are directly linked to sales and revenues. Since your goal is increasing profits, making sure the digital marketing strategies boost the conversion rate is essential.
Traffic — Monitoring traffic will give you a general idea of the campaign’s effectiveness. As time goes by, this number should grow steadily. A sudden drop in traffic should alarm you, signaling that it’s time for you to make some changes and adjustments.
Acquisition of new customers — You should measure the new vs. returning visitor ratio because this will give you a clear picture of how many unique visitors you have attracted since you started working with the marketing company. This measurement is a clear indication of the usefulness and the quality of the digital marketing solutions employed.
Value Per Visit — The VPV measurements, such as CPA, CTR, and CPC, give you insight into how successful you are at making customers perform a specific action, be it social sharing, leaving a comment, or writing a review.
ROI — This is the ultimate measurement of success. You need to consider whether your marketing efforts are delivering results to your bottom line. The percentage of the return on investment is divided by the cost of the investment.
How is a digital marketing agency different from an SEO-exclusive agency?
A digital marketing team offers a range of services that serve the purpose of optimizing your website, as well as promoting and marketing it across different platforms. An SEO agency meanwhile will help you in optimizing your site for search engines, following the latest industry trends, but it might not offer additional services such as paid advertising or social media marketing.
Should I expect the agency I choose to address all aspects of digital marketing?
Yes, you definitely should. Often, digital marketing providers will focus primarily on one aspect of internet marketing like PPC and then occasionally take a look at your email marketing or devise a solid content marketing plan. Of course, we weeded out such agencies and made sure the digital marketing companies we list take a holistic approach that would optimize your online presence as a whole.
Should I only work with a digital marketing company near me?
While beneficial in certain aspects, the proximity of the digital marketing outfit shouldn’t be a decisive factor.