Finding the Right Real Estate SEO Company

 Looking for the best real estate SEO companies in the USA?

 We’ve evaluated and ranked the best 30 presented here. 

In this digital era, it is imperative that all businesses establish and maintain an online presence as part of their marketing strategy and the real estate industry is not an exception.

In order to successfully run your real estate agency, you need to leverage what SEO has to offer as 44% of home buyers are searching online for properties.

90% of the real estate companies are already using websites to list the properties. If you want to deal with such competition, you might need professional help in optimizing your websites.

To help you find the best real estate SEO provider, we have evaluated SEO agencies with experience and that specialize in optimizing realtor websites.

Best Real Estate SEO Companies 2019

CompanyDescriptionServices OfferedReview scoreVisit Site
Element 360

Element 360

Element 360 is an SEO real estate agency whose team understands the essence of real estate buyers. What sets this agency apart is their ability to drive high-quality leads. Over the past decade, they’ve built insights in how to grow market shares, and they’ve set notable records in the industry.

  • SEO
  • PPC
  • Development Marketing
  • Social Media
$100–$149 / hour Learn More
2 Lead Horse Marketing

Lead Horse Marketing

Lead Horse excels in providing first-class real estate services that help clients grow their businesses through a collaborative partnership. Additionally, Lead Horse offers a 90-day value period to enable clients to experience their impact and decide whether this is the best fit for their business.

  • SEO
  • PPC
  • Web Design
  • Social Media
$100–$149 / hour Learn More
3 Outspoken Media

Outspoken Media

Outspoken Media creates customized realtor SEO and digital marketing solutions that target clients’ needs and objectives. Their strategies drive qualified traffic, growing each client’s loyal audience and boosting conversions. 

  • SEO
  • Content Creation
  • SMM
  • Reputation Management
$150–$199 / hour Learn More
4 Real Estate Webmasters

Real Estate Webmasters

Real Estate Webmasters serves the top real estate professionals, helping clients build a successful brand. The specialty of this talented real estate SEO expert team is providing lead generation that maximizes conversion. Their services are outstanding but affordable. 

  • PPC
  • SEP
  • SEM
  • Copywriting
  • Programming
$200–$300 / hour Learn More
5 DEAN Knows

DEAN Knows

DEAN Knows is a New Orleans–based real estate SEO company. They leverage the best SEO practices and tools to help clients rank high and grow their organic search traffic. Clients get customized projects and access to invaluable technical knowledge.

  • Real Estate SEO
  • Social Media Management
  • Web Design
$150–$199 / hour Learn More
6 Union Street Media

Union Street Media

Union Street Media is one of the best real estate marketing companies. They build integrated websites and provide a full range of digital services. The experienced team builds real and genuine relationships and provides clients with guidance and support.

  • SEO
  • PPC
  • Social Advertising
  • Web Design
$100–$149 / hour Learn More
7 Paveya

Paveya

Paveya is one of the best providers of SEO for realtors. The core marketing team that leads Paveya boasts over 50 years of combined experience, which they put into practice to help clients achieve their goals and reach their online marketing potential. 

  • Inbound Marketing
  • SEO
  • Web Design
  • Social Media
  • Email Marketing
$50–$90 / hour Learn More
8 Boston Logic

Boston Logic

Boston Logic is an innovative real estate agent marketing company that helps clients thrive in the online world and grow their audience. The team continually improves and stays on top of industry trends in order to meet and exceed standards and clients’ expectations.

  • SEO
  • Web Design
$150–$199 / hour Learn More
9 Inside Real Estate

Inside Real Estate

Founded with the vision of creating an innovative business solution for realtors, Inside Real Estate employs the best marketing and lead follow-up practices. They are a trusted partner focused on disrupting the business.

  • SEO
  • Web Design
  • Lead Generation
$100–$149 / hour Learn More
10 The Real Estate SEO

The Real Estate SEO

The Real Estate SEO was founded with one goal: to provide high-quality, results-driven search optimization. Their tailor-made strategies are unparalleled in the industry, and the team never stops innovating and adapting to emerging digital marketing strategies.

  • SEO
  • Content Marketing
  • Social Media Marketing
$100–$149 / hour Learn More
11 KB Park

KB Park

Based in NY, Knightsbridge Park is one of the most established and popular marketing companies for realtors. A leader in innovation, KB Park has assembled a team of sharp marketers who employ a holistic approach to increase the client's sales and leases.

  • SEO
  • Social Media
  • Copywriting
  • Video & Photography
$200–$300 / hour Learn More
12 Home Junction

Home Junction

Home Junction is among the best real estate marketing firms specializing in improving the conversion rate and user experience for clients. They stay a step ahead of what’s happening in the digital landscape, which infuses freshness and uniqueness into their campaigns.

  • SEO
  • PPC
  • Social Media Marketing
$100–$149 / hour Learn More
13 Kraus Marketing

Kraus Marketing

The team at Kraus Marketing offers creative ideas enhanced with exceptional project management skills to deliver high-quality results that produce a high ROI. Besides this, clients enjoy full transparency and responsive communication, as well as a fair pricing policy.

  • SEO
  • PPC
  • Retargeting
  • Web Design
  • Branding
$150–$199 / hour Learn More
14 Enterprise Web Cloud Inc.

Enterprise Web Cloud Inc.

As one of the top real estate marketing companies, Enterprise Web Cloud ensures their strategies meet the specifications and objectives of the clients. Responsive, creative, and driven are a few of the terms that best describe the Enterprise Web Cloud team.

  • Web Design
  • SEO
  • PPC
  • Content Writing
$50 - $99 / hour Learn More
15 The Marketing Deparment-Malvern

The Marketing Deparment-Malvern

The Marketing Department offers a full range of digital marketing strategies, including search engine optimization and branding initiatives. They work alongside clients, listen to them, and consult with them every step of the way to create effective strategies that engage prospects.

  • Inbound Marketing
  • PPC
  • SEO
  • Content Marketing
$50–$99 / hour Learn More
16 SM Sold

SM Sold

SM Sold is a real estate agent SEO firm specialized in providing integrated solutions for agents and brokers. They help clients build a successful brand and get profitable ROI through customized strategies. Additionally, they ensure first-class customer care and support.

  • SEM
  • SEO
  • Social Media
  • Branding
$50–$99 / hour Learn More
17 HookLead

HookLead

HookLead offers the best SEO for real estate, helping businesses generate quality leads that turn into sales. The team is creative and flexible, delivering the project within the set deadline. Additionally, they provide comprehensive reporting from the earliest project stage until completion.

  • SEO
  • PPC
  • Web Design & Development
$50–$99 / hour Learn More
18 Boston Web Marketing

Boston Web Marketing

Founded in 2009, Boston Web Marketing was initially an SEO-exclusive agency. Today, they include a full range of digital marketing services, but their goal has remained has the same: to provide businesses with cutting-edge solutions that will take their websites to the top.

  • SEO
  • SEM
  • Social Media Optimization
  • Web Design
$50 - $99 / hour Learn More
19 Get Rank SEO

Get Rank SEO

Based in Florida, Get Rank SEO was founded with the goal of offering SEO services that help clients meet their objectives within the shortest time frame. Ensuring superior quality and reporting, this agency grew to become one of the leading marketing companies for real estate agents. 

  • SEO
  • Local SEO
$50–$99 / hour Learn More
20 Crackerjack Scribe

Crackerjack Scribe

As one of the best real estate agencies, Crackerjack Scribe generates innovative digital marketing strategies that help small to medium-sized businesses develop an enduring web presence. Everything they do is driven around the client’s goals with an emphasis on excellence and high-quality service.

  • SEO
  • Social Media
  • Content Marketing
$50–$99 / hour Learn More
21 Glory Webs

Glory Webs

Customer satisfaction is one of the core principles of Glory Webs. Their flexible processes are customized according to the specific business needs of every client, delivering high-quality results. The team takes a collaborative approach and ensures superior customer care and support.

  • SEO
  • Local SEO
  • SEM
  • SMM
$50–$99 / hour Learn More
Benefits of Hiring an SEO Agency That Specializes in Real Estate

The industry advertising regulations and the unique buyer’s journey bring some serious challenges that can be handled only by the best real estate search engine optimization experts who understand the ins and outs of the industry.

Besides, there are few other benefits in hiring real estate SEO company over a regular SEO agency.

Content Creation

SEO statistics have shown that Google likes longer, comprehensive content. The average Google first page result contains 1,890 words.

Home buyers are going online to find answers to their questions.

Content created by industry experts is likely to be superior to blogs crafted by regular bloggers because it would provide more value.

Real estate experts in content creation understand what those questions are and provide detailed answers that solve their problems.

Targeted Traffic and Improved Conversion Rates

An SEO provider with real estate domain knowledge can:

  • Use keywords with buying intent, explore effective long tail keywords, and optimize the content for easy customer consumption.
  • Write clickable meta titles which increase the click-through rates.
  • Create the urge and trust with proper call to action buttons which would further help in enhancing the conversions.

Improved Brand Awareness

Besides driving traffic and boosting your conversion rate, getting listed on the first page of search engine results enhances brand awareness.

With real estate SEO, more people will learn about your services, which can positively impact your social media following and the content sharing that goes with it.

The more people are aware of the services you offer, the higher the chances are that they’ll want to collaborate with you instead of your competitors.

Brand Authority

Getting a top spot on the SERPs requires a quality website and authoritative content. You need an article, blog posts, and other media that will cover the topics in which your potential clients are interested.

When it comes to helping you get links from other websites and improving the authority of your site, a good realtor SEO firm will take care of this.

More Time for You

SEO doesn’t work on the “set it and forget it” principle. You need to monitor your progress and the important industry trends to ensure you’re doing the right thing. All in all, search engine optimization requires a strong investment of time and effort.

Hiring an SEO firm will do the heavy lifting for you, leaving you more free time to focus on your business and clients.

Gain Better Understanding of Your Clients

One of the best things about SEO is that everything is measurable.

Your real estate marketing firm can give you a lot of useful information about your customers and their behavior, which would help you understand them better and provide them with the best solutions to their problems.

SEO Tribunal’s Evaluation Method

The Agency’s Awareness of NAR’s Internet Advertising Policies

Why It’s Important

The US has well-regulated real estate advertising ethics rules. Realtors need to follow the NAR internet advertising policies and standards of practice in order to avoid getting fined or ejected from the board.

How We Check It

We reach out to these real estate marketing firms and specifically ask them about their knowledge of the NAR internet advertising policy. We also examine their reputation and past work to gauge whether they follow the guidelines and have a clean history.

Local SEO Expertise

Why It’s Important

If you’re a real estate agent who specializes in a specific region, local SEO can get you to the top of the SERPs when a potential home buyer or seller searches for real estate agencies based on location.

How We Check It

We consider local SEO expertise extremely important for real estate websites. Because of this, we ask the agencies about their local SEO strategies.

Specifically, we learn whether they locate and audit existing citations and create new ones across online directories like Yelp and Google My Business, as well as real estate listings websites like Trulia and Zillow.

Apart from discovering and creating citations, we check the agency’s ability to manage and monitor them, as well as the backlink opportunities that help in building authority.


Content Marketing and Creatives

Why It’s Important

The real estate agent marketing company you choose to partner up with should have a content marketing strategy in place.

Updating your website with fresh and informative content is a great way to capture more leads. Quality content helps you establish trust and rapport with your clients, as well as build strategic partnerships.

How We Check It

We look for companies that craft targeted and engaging real estate content that improves the user experience and boosts the search rankings.

Agencies that have experience in creating housing infographics, listing video tours, and content optimized for voice search and virtual assistants are ranked higher on our list.

 

Backlinks Quality

Why It’s Important

Having a quality backlink profile is the backbone of SEO. The  real estate SEO marketing firm you choose to partner up with needs to stay away from black hat practices to increase your page’s ranking in the SERPs, which would end up with your site getting banned.

How We Check It

We analyze the quality of the backlinks of each SEO firm by looking into their past work. We check their clients’ domain authority and the naturalness of the linking pages, and verify if they have optimized anchor texts.

 

Customer Reviews and Satisfaction

Why It’s Important

A real estate SEO agency is only as good as their reputation. Reviews and testimonials help us see the agency’s agility from a client’s perspective.

We can learn all the areas where the realtor SEO agency excels and how satisfied previous clients are, as well as the areas in which clients think the agency can improve.

How We Check It

We scan the internet looking for reviews about every agency we evaluate. Zillow, Yelp, Facebook, Realtor.com, and Trulia are our starting points.


Tracking, Measurement, and Reporting

Why It’s Important

Measurement is essential for success when it comes to SEO in general, not to mention SEO for realtors. If you don’t measure it, you can’t improve it.

How We Check It

Professional SEO agencies track data about rankings, links, and more to help analyze their strategy and create roadmaps for success.

We examine their transparency regarding revenue attribution and their ability to create comprehensive and easy-to-read reports.

Additionally, professional agencies monitor keyword rankings, organic traffic, and leads. They also monitor your top three competitors and their keyword rankings, as well as the current real estate SEO keyword trends, to continuously optimize and improve the performance of your website.

 

Website Optimization

Why It’s Important

User experience is an essential factor when it comes to boosting your ranking in search results. A positive UX will decrease the bounce rate, which will show Google that users find your website useful.

How We Check It

We look at the agency’s portfolio and check their previous work to establish how adept they are when it comes to website optimization.

Since 76% of potential home buyers use a mobile device to conduct research, a pro real estate agent SEO firm should be adept in mobile optimization. The content, images, videos, and landing pages should be properly optimized for mobile devices.

Moreover, we take into account how fast and secure the website is as a way to check whether they ensure an optimal experience for the clients.

Finally, we check the agency’s expertise in technical SEO, which enables search engine bots to find the pages, crawl them, and index them.

 

Keyword Research

Why It’s Important

Keyword competition in real estate is tough. So an agency that provides a set of generic keywords like homes for sale will find ranking on the first page in Google SERP notably difficult.

The real estate SEO professionals need to be aware of the high keyword competition in this industry. Therefore, they need to be able to develop a solid long-tail keyword strategy.

Keywords that have lower competition but a high conversion rate will help you create a website that brings in more and more sales over time.

How We Check It

We check the agency’s reports and interviews to evaluate:

  • Their SEO keyword strategy for realtors, and its performance
  • The keyword funnel they use
  • How capable they are at using keywords by intent
  • How do they optimize content around those keywords

 

Pricing

Why It’s Important

You would want to work with an agency that offers affordable services and guarantees a high ROI.

How We Check It

We contact each firm to learn about their pricing policy and let you know if the price given is reasonable or overrated.

 

Project Management Skills

Why It’s Important

Project management informs us how the agency’s team handles real estate search engine optimization, how their team management agility and personal organization is, and what the team’s communication skills and risk management abilities are.

How We Check It

We present ourselves as a potential client and interview each agency. Then we assess the following:

  • The team’s expertise and agility
  • Their planning and execution strategies to achieve specific goals
  • How they categorize those goals (short-term or long-term objectives)
  • Whether their plan includes KPI’s and deliverables.
What to Consider Before Hiring a Specialist in Realtor SEO

Do they have experience in your area?

Real estate depends on proper local marketing. However, every local market behaves differently, and some tactics that work in one area don’t necessarily work in another.

So before you sign the contract, make sure the agency truly understands the local area you serve.

If they check this box, it means they can adequately cater their marketing strategies to you and help you build relationships with homebuyers and property owners.

Do they share your vision?

As a business owner, you probably have a vision for your brand. If you want to turn your vision into reality, you need to partner up with a real estate SEO agency that’s on the same page as you.

The team will create strategies aimed to improve your bottom line, so it’s very important that they understand and support your vision.

Does the agency claim to be capable of starting work immediately?

Such a claim should raise a red flag.

Good agencies usually take at least several weeks to assemble their team and start working on it.

If they say they don’t need time to prepare themselves before starting to work on your project, they will likely under-deliver or they’re struggling to find business.

Good SEO takes time

Don’t believe an agency that promises measurable results within the first week or month. Also, don’t get desperate if you don’t see results within the first few months.

Good real estate search engine optimization usually requires 3–4 months of activity before delivering sustainable results.

Does the agency value transparency?

It’s imperative that the agency is honest and answers all your question with 100% transparency.

Also, take into consideration that constructive disagreements are beneficial as long as the agency acts in your best interest.

What to Expect from Your Realtor SEO Agency

Since some SEO providers will promise the moon and the stars, here are four things you should expect from your agency.

An SEO Audit

Performing an SEO audit is the basis of any successful campaign.

Your SEO specialists need to learn the current ranking of your website, its individual pages, and your overall traffic to provide you with informed decisions about the strategies that will ensure an increase in profit, revenue, and home sales.

A typical SEO audit includes:

  • Keyword research
  • Analysis of the website’s structure code, and content
  • Competitor analysis
  • The current online presence of your website

Ownership of All Deliverables

A professional real estate SEO consultant would clearly state that you will own your website, as well as all accounts created for you.

This is very important, especially in cases where you decide to terminate the contract or hire a new SEO agency.

Optimization of Marketing Costs

Marketing budgets are usually tight, and