63 Fascinating Google Search Statistics
Originally, Google created algorithms to help people find their way around the ever-growing amount of online content. Today, Google is a powerhouse that continues to innovate and improve the virtual world. Its ongoing success story is a result of its dedication to keep getting better, which is why it’s the go-to search engine and arguably the most trusted source of information out there.
Therefore, we’re bringing you some of the most fascinating Google search statistics and some fun facts we bet you didn’t know.
Fascinating Google Stats (Editors Choice)
- Google has 90.46% of the search engine market share worldwide.
- 15% of all searches have never been searched before on Google.
- Google receives over 63,000 searches per second on any given day.
- Google has a market value of $739 billion.
- An average person conducts 3–4 searches every single day.
1. Google receives over 63,000 searches per second on any given day.
That’s the average figure of how many people use Google a day, which translates into at least 2 trillion searches per year, 3.8 million searches per minute, 228 million searches per hour, and 5.6 billion searches per day. Pretty impressive, right?
2. 15% of all searches have never been searched before on Google.
Out of trillions of searches every year, 15% of these queries have never been seen by Google before. Such queries mostly relate to day-to-day activities, news, and trends, as confirmed per Google search stats.
3. Google takes over 200 factors into account before delivering you the best results to any query in a fraction of a second.
Of course, some of them are rather controversial, and others may vary significantly, but there are also those that are proven and important, such as content and backlinks.
4. Google’s ad revenue amounted to almost $95.4 billion in 2017.
According to recent Google stats, that is 25% up from 2016. The search giant saw nearly 22% ad revenue growth in the fourth quarter only.
5. Google owns about 200 companies.
That is, on average, as if they’ve been acquiring more than one company per week since 2010. Among those there are companies involved in mapping, telecommunications, robotics, video broadcasting, and advertising.
6. Google’s signature email product has a 27% share of the global email client market.
This is up by 7% since 2016.
7. Upon going public, Google figures show the company was valued at $27 billion.
More specifically, the company sold over 19 million shares of stock for $85 per share. In other words, it was valued as much as General Motors.
8. The net US digital display ad revenue for Google was $5.24 billion in 2017.
Google statistics show that this number is significantly lower than Facebook, which made $16.33 billion, but much higher than Snapchat, which brought in $770 million from digital display ads.
9. Google has a market value of $739 billion.
As of May 2018, the search market leader has a market value of $739 billion, coming behind Apple, which has a market value of $924 billion, Amazon, which has a market value of $783 billion, and Microsoft, which has a market value of $753.
10. Google’s owner, Alphabet, reported an 84% rise in profits for the last quarter.
(Source: The Guardian)
The rising global privacy concerns didn’t affect Google’s profits. According to Thomson Reuters I/B/E/S, the quarterly profit of $9.4 billion exceeded estimates of $6.56 billion. Additionally, the price for clicks and views of ads sold by Google rose in its favor mostly due to advertisers who pursued ad slots on its search engine, YouTube video service, and partner apps and websites.
11. Google user statistics: 2 billion users on Android and 500M on Google Photos.
This is nearly 400 million Android users more since September 2015. On the other hand, Google Photos is also growing quickly, with 1.2 billion photos uploaded onto the service on a daily basis.
12. 3,849,865 mobile apps were available in the Google Play Store in Q1, 2018.
This is up by 5.12% compared to the previous quarter, which is the average growth the Google App store has been seeing per quarter since the second quarter of 2015.
13. Google search statistics: Google’s search engine performed 1.2 trillion searches in 2016.
(Source: Learning English)
The five most popular search terms were: Donald Trump, Powerball, Prince, David Bowie, and Pokémon.
14. Google’s sales jumped 26% to $31.1 billion in Q2, 2018.
(Source: Money CNN)
This came as a result of the continued strength of its ad sales business. In fact, Google search statistics for 2018 confirm that their ad business accounted for $26.6 billion of total sales.
15. Google has 90.46% of the search engine market share worldwide.
Google is a household name and a pioneer in the search engine market! The latest SEO stats show that globally it has over 72.4% of the desktop and 91.82% of the mobile search engine market share.
16. Google is most used in the United States, per recent Google usage statistics.
As of June 2018, 27.2% of Americans use Google. Next on the list comes India with 8.4% and Japan with 4.5% users.
17. Google has a market share of 94.39% in India.
As of June 2018, Google’s share of desktop search engine traffic is highest in India. Brazil has a market share of 93.78%, whereas Spain has 90.67%.
18. Google generated 63.5% of all core search queries in the US.
Google search numbers confirm that this search engine also dominates the mobile search market in the US with over 93% of the market share.
19. Google Home’s smart speaker shipped 5.4 million of its devices in 2018 to take 32.3% of the worldwide market.
Google beats Amazon in the smart speaker market. In comparison, Amazon has shipped 4.1 million devices and has 24.5% of the market.
Google Employee Facts
20. Google’s new employees are known as Nooglers.
Also, they are required to wear blue, yellow, and red hats at their first company meeting.
21. Google office facts: the company has 88,110 full-time employees.
This number is up from its 57,100 full-time employees in 2015.
22. 30.9% of the global Google employees are female.
The majority, 69.1%, of the employees are male.
23. Doogler: Googlers assign this nickname to employees who bring their dogs into the office, as well as the dogs themselves.
This word is part of the company’s unique lingo that makes sense only to the employees.
24. More Google facts: Employees who are members of the LGBT community (and their supporters) are known as Gayglers.
Google strives to build a more equitable workplace and eliminate bias in their systems and people processes.
25. The average annual salary for a Google employee is $197,274.
Just for comparison, the average household income in the United States is $56,516.
26. Google offers employees free condoms that come in blue, red, green, and yellow and have the phrase “I’m Feeling Lucky!” printed on them.
That’s the amazing way Google has been promoting safe sex to its employees.
27. World Cup, Avicii, and Mac Miller were the 2018 top Google searches in the USA and worldwide.
(Source: Google Trends)
Stan Lee, “Black Panther,” and Meghan Markle are ranked at positions 4–6. Anthony Bourdain, XXXTentacion, Stephen Hawking, and Kate Spade complete this list.
It seems that the year was marked by the high-profile deaths; however, in the same year, we witnessed a royal wedding and an exciting World Cup.
28. In 2000, there were 18 million Google searches per day.
(Source: Search Engine Land)
This figure stands for the first half of the year. The number jumped to an estimated 60 million for the second half. According to the Google Zeitgeist reports, there were over 55 billion daily searches in the period of 2001–2003.
29. But how many Google searches per day were there in 2018? Over 5 billion!
(Source: Internet Live Statistics)
Google was handling over 1 billion daily searches back in 2009. Ever since this number has been growing, and Google was dealing with 3.2 billion searches per day in 2012. Based on these numbers and the data from Internet Live Statistics, we can conclude that there are approximately 5.4 billion Google daily searches.
30. An average person conducts 3–4 searches every single day.
(Source: Ador SEO)
When it comes to the number of Google searches per day, a single person usually performs three or four. This translates to approximately 1,200 monthly searches.
31. There are more than 70,000 Google queries per second.
In other words, there are more than 4 million searches happening every minute. This stat clearly shows how the Internet continues to change the way we live. For comparison, there were only 10,000 per second in 2006.
32. How do I find my most popular Google searches? Easy! Google stores your search history.
(Source: Google Search History)
It’s simple – click on google.com/history. You’ll be able to see all the searches you’ve ever made, along with the exact time and date when they were made. Additionally, you’ll see some interesting statistics such as the medium you’ve used and your most popular searches.
33. Google Trends was launched in 2008, giving users insight into search trends across the world and Year in Search data going back to 2001.
(Source: Google Trends)
Thanks to Google Trends you can track what was most searched on Google today; the search trends are updated in real time, and it’s great for all those that want to keep tabs on the topics that get traction or compare the relative search volume of searches.
Google Fun Facts
34. Google owns a pet T-rex, named Stan, which has been placed at their California headquarters.
It is actually a full replica of the largest Tyrannosaurus rex fossil. Founders bought it to remind employees to not let Google go extinct.
35. From the Google history facts: Co-founders Larry Page and Sergey Brin originally named Google “Backrub.”
The program analyzed the backlinks of the web in order to understand how important a website is and to what other sites it related, which led them to naming it BackRub.
36. The word “Google” has been derived from a mathematical term “Googol,” which means one with a hundred zeroes following it.
Milton Sirota, the nephew of mathematician Edward Kasner, invented this term. When Larry Page and Sergey Brin were brainstorming names for their company with other graduate students, including Sean Anderson, he pronounced googol as “google,” and Larry liked it.
37. Google HQ rented goats from California Grazing to mow their lawns and fields in 2009.
The company says that this comes as a result of their decision to use a “low-carbon approach” to grass-cutting. Using animals rather than mowers to tame the weeds around the offices is definitely more eco-friendly.
38. 49% of all mobile gamers are women.
Also, they tend to play more frequently than males and are more likely to become habitual players. Quite surprisingly, women dominate the world of mobile gaming. In fact, 65% of women aged 10–65 play mobile games.
39. If you search for “askew” in Google, the content will tilt slightly to the right.
This is one of the awesome Google tricks. The same thing happens if you search “tilt.” Also, if you search for “atari breakout” in Google Images, you can play the game.
40. Google intends to scan all the known 129 million unique books before 2020.
As of June 2018, the Google statistics report has shown that 12 million books are already scanned. The scanning of all existing books is planned to be done by 2020. The virtual collection will contain four billion pages and two trillion words.
41. The “I’m feeling lucky” button costs Google $110 million per year, as it bypasses all ads.
This feature originally enabled users to type in their search query, click the button, and be taken directly to the first result, bypassing the search results page. As of 2012, the “I’m Feeling Lucky” feature serves as an ad for Google services, and when clicked, it takes users to the service related to the specific emotion shown when hovering the mouse over the button.
42. One gram of your DNA could store all of Facebook’s and Google’s data.
According to Robert Grass, hard drives and physical sources of information are not eternal. Surprisingly, the secret method to preserve information that will remain stable for millions of years is DNA! A 2012 research has show that you could translate a megabyte of data into DNA and read it back again.
43. Google’s internet services run on 2 billion lines of code.
That is 5,000 as many lines of code as the original space shuttle! Google also has 135 times as much code as a simple iPhone app for photo editing.
44. One of the Google facts you might not know is that the tech company offered itself to online company Excite in 1999 for $1 million.
There was a time when Google would sell for $1 million to Excite, but the CEO rejected the offer. Page and Brin even talked down the offer to $750,000, but he still rejected the offer.
45. The first Google computer storage was built with Legos.
In 1996 Page and Brin were working on the Digital Library Project and needed a large amount of disk space to test their Pagerank algorithm on actual world-wide-web data. Since at the time the largest available disks were 4GB, they assembled 10 of those into a cabinet of Legos.
46. Google helps in pronouncing massive elements if you type “=English” after searching for them in the search bar.
Google Translate is really getting smarter. This is one of its most exciting features.
47. If you go through the Google history facts, you will discover that the leading search engine was not reachable for two minutes on August 16, 2013; in that time the global internet usage decreased by 40%.
The incident blacked out every Mountain View service simultaneously, including Google Search, Gmail, YouTube, Google Drive, and beyond.
48. Google uses a web tool called foo.bar to recruit new employees based on what they search for online.
It’s simple—if the tech giant sees that you’re searching for specific programming terms they might just ask you to apply for a job.
49. Google owns common misspellings of its own name as well, such as gooogle, gogle and googlr.
Misspellings occur often, but Google has it covered. In fact, they’ve registered 14 misspelled versions of their home page that will take you where you intended to be.
50. There’s a rotated version of Google known as “Google Mirror,” which shows everything in a mirrored avatar.
You know, just for fun.
51. ”Google” was added as a verb in the Oxford English Dictionary in June 2006.
Although it was previously added to other dictionaries, the Oxford English Dictionary is considered the English language’s most authoritative dictionary. Yes, Google is that big of a deal.
52. As of 2013, 56% of internet users Google themselves.
According to Google statistics, this number is up by 22% since the same study was conducted in 2001.
53. “Don’t be evil” is Google’s unofficial slogan.
This motto was part of Google’s corporate code of conduct until May 2018 when it was removed and mentioned in the final line, “And remember … don’t be evil, and if you see something that you think isn’t right—speak up!”
54. Google released its first Android phone on January 5, 2010, called Nexus One.
This device features the ability to transcribe voice to text and has an additional microphone for dynamic noise suppression, as well as voice-guided turn-by-turn navigation to drivers.
55. Google speaks many languages.
Back in 2000, Google was available to the public in only 10 languages. Those were French, German, Italian, Swedish, Finnish, Spanish, Portuguese, Dutch, Norwegian, and Danish.
56. The Google image search launch was huge.
Google introduced image search in 2001 with 250 million images for users to peruse.
57. The first Google doodle was introduced in 1998.
The first Google doodle ever was designed to serve as an “out of office” message when Brin and Page took a weekend off to go to the Burning Man festival in Nevada. The Burning Man doodle was added to the homepage to let users know they were out of office and couldn’t fix any technical issues that might arise in the meantime.
58. Google’s logo wasn’t centered until 2001.
Google’s logo was biased to the left-hand side. This was changed on March 31, 2001.
59. Google bought YouTube for $1.65 billion in stocks just 18 months after YouTube’s creation.
The purchase agreement between the tech giant and YouTube came after YouTube presented three agreements with media companies, trying to escape the threat of copyright-infringement lawsuits. At the time, this was the Google’s second-largest acquisition.
60. YouTube is the second-largest search engine, right after Google. It’s bigger than Bing, Yahoo!, and Ask combined.
YouTube processes over 3 billion searches per month, which also makes it the fastest-growing video-sharing website at the moment. Additionally, YouTube video ads were listed among the most money-gaining ad formats of 2018 along with native, display, and expandable ads sold programmatically.
61. Hours of video uploaded to YouTube per minute: 300+.
YouTube’s popularity is growing steadily. Advertisers and content creators resort to YouTube more then ever in order to provide their users with more engaging content. By comparison, the number of uploaded videos per minute was 35 in 2010, 72 in 2012, and 100 in 2013.
62. YouTube has 1.9 billion active users monthly.
This is undoubtedly one of the most fascinating social media statistics. What is more, 180 million out of 1.9 billion active users watch YouTube on TV screens. According to YouTube CEO Susan Wojcicki, YouTube’s overall interaction such as likes and comments have been growing by 60% year over year.
63. Automated Content ID scans over 100 years of video every day.
If the content in a video on YouTube matches someone else’s work, the video gets a Content ID claim and the copyright owners get to decide what happens.
Wrapping It Up
Over the years, Google has become an integral part of our daily lives. Even if you don’t use it as the main search engine (which, to be honest, would be strange) you’re surely using Google Maps or YouTube on a daily basis.
We hope that this list of 63 Google stats has brought the tech giant closer to you and you got the bigger picture about the world’s most progressive brand.