200+ SEO Tools for the Modern-Day Digital Marketer
Any digital marketer knows that search engine optimization entails a lot of work that’s often tedious and repetitive. Fortunately, there’s a good number of SEO tools that can be employed to make the job so much easier.
Our team has tried and tested over 200 free, paid, and freemium tools designed to help with search engine optimization. When compiling this list we made sure to cover the many aspects of SEO:
- Backlink Analysis
- Link Building
- Content Optimization
- Keyword Research
- Rank Tracking
- Technical SEO
- Video SEO
So without further ado, let’s get right to it:
Backlink Analysis Tools
Easy to use yet incredibly powerful, Ahrefs is widely considered by many digital marketing experts to be one of the best tools for link building and backlink analysis. With over a trillion (yes, trillion!) links indexed and updated at least once a day, this particular tool is a regular staple among lists that include the top SEO tools.
2. Builtvisible’s SEOGadget for Excel
A free Excel tool, SEOGadget for Excel pulls data from Moz, Majestic, and Grepwords into one convenient spreadsheet, thus enhancing any analysis’s productivity. This is a great tool for those of you who want to use Excel to its full potential.
CognitiveSEO is an SEO software suite designed to help you figure out your site’s traffic issues. It can also find out your competitors’ traffic sources, rankings, social media results, and more. CognitiveSEO has a number of free tools available such as Site Explorer, Keyword Tool, and Google Algorithm Changes.
Kerboo is a premium backlink checker and audit tool used by digital marketing professionals. This software helps you combine different link data sources into one and get a complete overview of the links to your site. Additionally, it provides link prospecting functions, onsite SEO audits, and rank tracking.
5. Link Detox by Link Research Tools
Link Research Tools’s Link Detox is a paid service that scans your backlinks and figures out which of them are spammy, thereby helping you protect your site’s SEO rankings and potentially even recover from a Google penalty if you’ve been hit by one.
6. Majestic SEO
Majestic SEO has “the planet’s largest link index database,” and it’s easily one of the top backlink analysis tools available today. It allows you to analyze incoming links, as well as discover new link building opportunities. With useful property metrics, such as TrustFlow and CitationFlow, you can tell right away which links are authoritative and which are spammy.
7. Monitor Backlinks
Monitor Backlinks is one of the best backlink checkers out there. It helps you monitor your brand and create relationships with influencers. Additionally, it’s a perfect tool for tracking your keyword rankings over time. It can even reverse-engineer your competitors’ keywords and backlink strategies.
Moz’s very own toolbar for Chrome and Firefox, named MozBar, gives you a quick glimpse at the page authority (PA) and domain authority (DA) of the page you’re currently on—making it one of the best backlink analysis tools. If you’re a Moz Pro subscriber, you also get quick PA and DA ratings on Google search results, giving you a cursory assessment of the top-ranking sites.
9. Open Link Profiler
Open Link Profiler has a large link index for analyzing backlinks and doing some reverse engineering. It’s an excellent option for brands that are on a budget or just starting out. As expected, the paid version has many more cool features, including on-page analysis functions and site audits.
10. SEO PowerSuite
SEO PowerSuite runs on your desktop and provides functionalities that allow you to track your rankings, analyze backlinks, research keywords, and do site audits. These features together are why it’s one of the premier SEO tools available.
ShareMetric by Content Harmony is a Chrome extension that gives you a quick summary of a given page’s social media share counts, link metrics, and organic search visibility metrics. The free version includes an overview of LinkedIn and Pinterest shares, Reddit votes, StumbleUpon stumbles, and Moz Open Site Explorer link metrics. For Ahrefs link metrics and SEMrush organic search visibility, you’ll need a paid subscription for their app.
Sistrix developed the Visibility Index in 2018, and their premium SEO platform comes with versatile functions that track rankings over time, analyze incoming links, and even show what keyword opportunities your competitors rank for but you don’t.
13. URL Profiler
As one of the leading backlink analysis tools, URL Profiler provides a really fast way to get all your SEO data, helping you build your content inventory, audit for unnatural links, and get a quick glimpse at link metrics and social shares.
14. WebMeUp Backlink Tool
WebMeUp has positioned itself as the Web’s freshest and fastest growing backlink index, and it’s the primary source of backlink data for SEO PowerSuite. Plus, it’s extremely easy-to-use: you just need to enter a site’s URL!
Link Building Tools
A good backlink profile is what separates the very best websites from just about everything else. Backlinks equate to votes of confidence and acknowledgments of expertise and authority, and this is exactly what Google looks for in a trustworthy website. It makes a big difference when you can save time scouring the internet for authorities and influencers within your space. The link building tools listed here will enable you to figure out right away who to reach out to.
AuthoritySpy scans through services like AllTop, Twitter, and Followerwonk, which makes it great for discovering experts and authorities in your industry. Additionally, all the results it pulls are packed into one easy-to-manage interface, making it even easier to send the results to a co-worker or client.
A complete outreach platform for digital PR and SEO agencies, Buzzstream lets you do massive outreach efforts with easy bulk email sends and automatic email follow-ups. It even looks out for new prospects for your link building campaigns.
17. Check My Links
Check My Links is among the free Google SEO tools—it’s a Chrome extension that scans a website for broken links. How is this useful for link building? You can get in touch with website owners/admins and offer them a resource to replace the broken link. It’s this sort of helpfulness that can give bloggers and small businesses a much-needed link building edge.
18. Citation Labs’s Broken Link Finder
Broken Link Finder is a premium service by Citation Labs that proactively searches the web for broken links on a given topic or set of keywords. You can even sort your results according to how many sites have linked to the broken link.
19. Citation Labs’s Link Prospector
Another of the SEO tools by Citation Labs, Link Prospector helps content marketers find new outreach opportunities for their resource pages, guest posts, blogs, and news portals.
Formerly known as LinkBird, ContentBird is a premium content marketing platform that looks for collaboration opportunities online. On top of that, it provides expert content services and content strategy development to further help your SEO efforts.
Detailed is one of the best SEO tools. It shares a slew of secrets among its paid subscribers, like up-to-date website rankings in a given niche as measured by backlinks and Twitter mentions. It also has a robust system that can help you win the link building game even if you’re in the most obscure niche possible.
Dibz is an easy-to-use link building tool that helps identify the best prospects for your brand, allowing you to find influencers to collaborate with and any specific types of links you might want to focus on.
Disavow.it is one of the best link building tools offering a free service. Disavow.it helps you quickly compile a Google-ready disavow file for you to upload to the Google Search Console.
24. Domain Hunter Plus
Domain Hunter Plus is a Chrome extension designed to help you not just find broken links but also check if those broken links’ domains are available for registration.
25. Free Broken Link Checker
Free Broken Link Checker makes finding and fixing dead links easy, letting you know which of your own hyperlinks have gone bad so you can clean them up and correct them right away.
GroupHigh is an excellent link building tool designed for content marketers. It allows you to generate a list of bloggers worth reaching out to, filtered according to content, SEO authority, social following, and more.
27. GuestPost Tracker
As one of the leading SEO tools, GuestPost Tracker has a massive database of over 1,000 websites ready to take on guest posts. With that in mind, you can send them your requirements and simply pay for every placement. The cost will depend on the number of placements, as well as the quality of the backlinks. They also have their own content creation, content placement, and outreach services, all done white-hat-SEO-style for your peace of mind.
28. HARO (Help a Reporter Out)
HARO is an online matchmaking service that connects journalists and media folk with expert sources. You can be that expert source if you have some valuable facts and figures to share. It might take a considerable deal of work, but when you do get that media mention, the resulting links are well worth it.
JustReachOut is one of the best SEO tools for digital PR. Entering a keyword into JustReachOut generates a handy list of journalists and media outlets that cover your chosen topic or industry. You can then get those coveted links from trusted news sites with a good outreach campaign.
Linkody is a service that monitors your valuable backlinks, alerting you when you gain or lose a link. You can even set alerts for your competitors’ link building strategies and easily disavow bad links.
As one of the best SEO tools, MailShake focuses on cold email outreach. It provides a rich selection of email templates for all sorts of requests, from guest posts to PR pitches to lead generation efforts and more.
32. Marie Haynes’s Disavow Blacklist
Marie Haynes has a comprehensive list of spammy websites for you to check against. All you have to do is enter the URL in question to see if it made it onto Marie Haynes’s Disavow Blacklist.
33. Muck Rack
Muck Rack is positioned for digital PR professionals and allows you to reach out to journalists and media folk from high-domain authority sites like The New York Times and Forbes, as well as other news outlets.
34. Ninja Outreach
Ninja Outreach is one of the newer link building tools available, boasting a network of more than 6 million bloggers for your guest posts, expert roundups, and product promotion initiatives.
Ontolo is a useful tool for unearthing a plethora of new link opportunities with just a few keywords, as it quickly scours prospects from more than 80 sources.
36. Outreach Plus
Positioned not just for link builders, but for outbound sales and digital PR professionals as well, Outreach Plus aims to simplify your outreach efforts by making email personalization and automation easier than ever.
With a few keywords, Pitchbox scours the internet for bloggers, publishers, and influencers to promote your content to. The platform even compiles their contact information for you so you can get in touch with them and track your progress moving forward.
Remove’em is the best penalty checker for when you need to remove bad links that mess up your site rankings. It performs a backlink evaluation and then sorts the data to help you easily find the links that can potentially lead to nasty penalties.
Rmoov is one of the best link removal tools available online. You can use it to ask webmasters to remove bad links from one or multiple URLs or multiple domains. Rmoov offers free and paid plans, all of which offer different levels of service.
Users call it the “swiss army knife of SEO,” as ScrapeBox has an array of powerful SEO tools for link building, backlink analysis, prospecting, keyword research, and more.
41. Siege Media Embed Code Generator
Got an infographic? Run it through Siege Media’s free embed code generator so you can specify dimensions, image alt tags, and other necessary info to prepare it for outreach.
Synup is one of the premium all-in-one local SEO tools that helps you manage your local listings easily. You can manage your NAP data across a pretty comprehensive list of directories, submit your entry for additional citations, and even fix incorrect NAP info on existing listings.
Whitespark not only helps you discover local citation opportunities, it also allows you to search targeted keyphrases, identify your ranking competitors, and analyze your competition’s citation profile. You can try it for free, or you can opt to unlock the full host of services with a premium account.
44. Yext Knowledge Manager
Yext is one of the few automated local SEO management tools on the market. It allows you to get your listing data populated quickly and update your NAP info in real time. Yext also offers review monitoring, analytics, and a variety of other useful features and widgets.
Content Optimization Tools
If you need help nailing down important on-page optimization details, then look no further. The following list of the best content optimization tools will help you with everything from readability scores to proper tagging, article length, and the inclusion of both outbound and internal links, among others. Essentially, these tools enable you to make your already awesome content even better according to search engine standards, taking into account a lot of the best practices that make your articles more appealing to readers yet still search-compliant.
45. AMZ Tracker
AMZ Tracker is one of the SEO tools offering a software solution designed specifically for Amazon merchants. It allows you to optimize and monitor product pages, track your rankings, and manage growth.
46. Agency Analytics
A pro-level reporting tool for more established brands or digital marketing agencies, Agency Analytics helps you make better sense of key SEO and social media stats. On top of that, it integrates easily with major services like Google Analytics, YouTube, Twitter, and others.
Highly recommended by many digital marketing experts, BuzzSumo is a pro-level service that tells you what sort of content performs best for any given space. It’s not just a great content optimization tool, it’s also one of the best link building tools, allowing you to find key influencers to promote your content.
ClearScope’s AI-powered platform makes it easy to create optimized content. With its help, you can incorporate great keyword suggestions into your content to drive more organic traffic. You can also further optimize your posts and pages to make them more readable, clickable, and shareable.
ClickFlow is a premium content optimization tool that specifically aims to grow your organic traffic without being over-reliant on creating backlinks or more content. It shows you which pages have the best potential for growth and revenue. It even allows you to run A/B testing to see which version of these pages resonates better with your audience.
50. ContentKing App
ContentKing is easily one of the best search engine optimization tools thanks to its great features. Specifically, it provides real-time SEO auditing, keeps track of content changes, and periodically scans your site for technical issues. When necessary, it alerts you so you can fix things before search engines or visitors notice anything.
Perhaps the granddaddy of anti-plagiarism tools online, Copyscape helps you make sure your content is completely original. Duplicate content is a sure way to knock your rankings down, so this is a useful tool for both regular and local SEO.
52. Google Optimize
Here’s another of our free Google SEO tools: Optimize. This tool ties into your Google Analytics, so you can do your A/B testing and personalization based on data from Analytics. This means you can deliver custom messages to people who have been to your site X number of times or have purchased Y amount of products/services from you, or you can come up with special offers for visitors coming from a particular locale.
53. Google SERP Preview Tool
Google SERP Preview is one of the free search engine optimization tools from SmartSearch Marketing. It allows you to preview your page’s appearance in Google’s search results, taking into account the latest specifications for the title and description lengths and limits.
54. Hreflang Tags Generator Tool
Aleyda Solis’s very own Hreflang Tags Generator is an innovative tool enabling you to easily generate hreflang tags for your multi-language or multi-country site following Google’s specifications.
Recognized as one of the best keyword research tools, Keys4Up generates related keywords for any of your topics. It allows you to discover a good number of LSI keywords to write more relevant content and get better search rankings.
LSIGraph helps you discover more LSI keywords for niche subject matter and determine exactly which ones to use in order to create more relevant and valuable content for better search rankings.
Lipperhey is one of the most comprehensive free search engine optimization tools, covering keyword suggestions, backlink checking, SEO analytics, and website analysis. Just enter your site, keywords, and competition, and you’re off to the races!
Market Muse is an AI-powered, pro-level service that takes a look at your content, then checks what’s already online. It then tells you about content opportunities that you can—or should—write about.
59. Meta Tags
With Meta Tags, you can experiment on headlines and descriptions to discover the best results. Online SEO tools like this one give you a unique opportunity to preview how your site might look in search engine results, as well as on leading social platforms like Facebook and Twitter.
60. Niels Bosma’s SEOTools for Excel
Niels Bosma’s SEOTools for Excel turn Microsoft Excel into an indispensable work platform with over 100 new functionalities, including on-page optimization, indexation checkers, and even built-in keyword ranking tools.
nTopic rates your topic for search engine friendliness and gives you helpful suggestions on how to boost your rankings. There’s also a ready-to-use WordPress plugin, so you can optimize content straight from your blog, all of which makes nTopic one of the leading search engine optimization tools.
Placeable is an enterprise-level content marketing platform for your local SEO efforts. It lets you automate the process of updating your location data and allows for improving content that’s then automatically published on your landing page or website. You can manage multiple locations (and therefore multiple pages), as well as ads and listings.
Considered to be one of the best keyword research tools, QuestionDB has a question-scraping function that generates a list you can use to incorporate into your content and sort according to popularity, date, or topic. You can even see the sources of each question if you like.
64. Raven Tools
Raven Tools is one of the top website auditing and SEO reporting solutions available today. Offering an amazing suite of SEO tools with digital marketers in mind, it features a good number of extremely useful functions, including a “thin content” audit that helps you pinpoint pages that put you at risk for Google penalties.
Customer reviews play a big part in your local SEO strategy (and in your reputation as well). ReviewTrackers leverages machine learning to collect your online reviews and feedback from over 70 review sites, analyze them for trends, and help you put a finger on the bigger picture when it comes to customer experience.
66. SEO Plugin by Squirrly
Squirrly’s SEO plugin for WordPress is undoubtedly one of the best SEO tools for 2019. It analyzes your content for SEO-friendliness, ensuring that both humans and search engines find your articles appealing. Additionally, it comes with a handy keyword research tool that you can run straight off your WordPress editor, tracking key metrics and letting you know if certain topics are trending online.
67. Schema App
Schema markups make your search results much more visually appealing, raising your CTRs and traffic. Schema App makes this task not just easier but also properly set up for your webpages.
68. SEO SiteCheckup
A pro-level SEO service geared toward webmasters and digital marketing professionals, SEO SiteCheckup has established itself as one of the top tools for SEO. It monitors not just your site’s SEO score, but its keyword positions, backlinks, site uptime, and site speed as well.
From SEOpressor comes Serplify, the best SEO software for small business. It adds the domains and locations you want to rank for and automatically adds thousands of optimized unique pages of content for every keyword.
Slerpee lets you optimize how your website looks in Google. Just pop in the URL of any page you have, and start changing the headlines and meta description until you get the winning combination. Slerpee also gives you an overview of the on-page keywords found in the page you entered.
71. Text Tools
Text Tools analyzes your chosen keyword and generates a detailed report of recommended LSI words and phrases for you to sprinkle into your content. This premium SEO tools software also allows you to compare your content to the top 10 results for the same keyword so you can see which additional LSI keywords you can use to bridge content gaps.
TrendSpottr identifies hot topics and influencers on Twitter, allowing you to discover (and create) the right content at the right time for the right audience.
73. UpCity SEO Report Card
UpCity has a free SEO Report Card service, which is among the greatest rank trackers. You just need to enter your URL, your main keyword, and a competitor’s domain, and you’ll get a short and sweet summary regarding your ranking against others in your space.
Webtexttool is a content creation platform powered by machine learning and AI that assists you with real-time suggestions to write high-quality content. What’s more, it has a cool feature that gives you keywords with the right balance of search volume and competition.
75. Woorank’s Website Review Tool
Woorank’s Website Review Tool is a great website analysis tool and one of the best rank checkers to help you improve website traffic, conversions, and overall usability. It’s a top-notch tool that comes in a good number of pricing packages, letting you generate as many site reviews as you need, track your progress in real time, and ultimately fix your site’s weaknesses.
WordLift is a premium AI-powered SEO plugin for WordPress designed to not just increase reader dwell time and engagement on your site but to grow your audience as well.
77. Yoast SEO Plugin
With Yoast SEO, you’re able to write killer content, nail down all your on-page optimization items, and then preview how your post or page looks on social media and search engines before you hit the Publish button.
Originally developed by the good people of Backlinko, not to mention Brian Dean, for internal use, YoRocket is another top-notch WordPress plugin. It optimizes your titles and descriptions, allowing you to test different options against each other, and it then gives you recommendations on what you should do to get the best possible click-through-rate in the search results.
Keyword Research Tools
Choosing the right keywords that will work for your strategy can be made easier with the help of the intuitive tools listed below. There are two types of keyword tools: the ones that provide basic keyword research and the ones that focus on the keywords used by your competitors. To help you make the most out of it, we’ve covered both types.
79. Answer The Public
Answer The Public combines Google Autosuggest scraping and mashes it up with questions to give you a quick look at some of the questions your target users type into Google. Once you have this info, you can just add them to your list of LSI or long-tail keywords, and use those in your content. This useful function places it among the best free SEO tools for keyword research.
80. Can I Rank
Another great AI-powered SEO tool is CanIRank. While it has many of the usual keyword research functions, its layer of machine learning adapts to changes, giving you a better look at your own site’s unique needs. You don’t just get data, you get actionable insights you can work with right away.
81. CognitiveSEO’s Keyword Tool & Content Assistant
The Keyword Tool & Content Assistant from CognitiveSEO allows you to find more keyword suggestions so you can create better-performing content. The Content Assistant, in particular, is one of the best SEO tools if you need a good list of LSI keywords to sprinkle into your content.
82. Dan Zambonini’s AdWord & SEO Keyword Permutation Generator
The AdWord & SEO Keyword Permutation Generator is a surprisingly simple yet effective service, as it combines your keyword with different words in various permutations to generate even more keywords and phrases you can use for your content.
FAQfox is a content idea and market research tool that allows you to scrape websites for questions. If you have a good idea where your target market is online, you can have FAQfox search just that site for you.
84. Google Correlate
Google’s very own Correlate service tells you which keywords tend to get searched together, giving you an idea of what people commonly look for online.
85. Google Keyword Planner
This is pretty much the only keyword tool that gets SEO data straight from the source itself. There’s a neat trick you can do with Google Keyword Planner: with a quick glimpse at the “Competition” and “Top of Page Bid” columns, you can tell how likely someone looking for your term might buy from you. If both scores are high, then you likely have a keyword that converts well.
86. Google Trends
You can explore what the world is searching with another of the best free SEO tools for 2019: Google Trends. This tool lets you know if your chosen keyword is rising or falling in popularity.
GrepWords is a pretty solid keyword research tool with a number of cool features, including question scraping and tracking seasonal keywords. Lately, they’ve been releasing even more awesome features, like local intent keywords, video intent keywords, and even suggestions for Amazon and eBay.
HitTail is a pro-level long-tail keyword tool that mainly serves website owners and bloggers. Besides providing comprehensive keyword options, it also shows you which ones are likely to send the most traffic your way.
89. Imforsmb’s Bulk Keyword Generator
Imforsmb’s Bulk Keyword Generator is one of the greatest SEO tools for online keyword search. Specifically, it helps you find local keywords that users commonly search for. So if you’re writing about a yoga instructor for hire in Riverside, for example, this tool will give you some 40–50 keywords that your potential customers might be punching into Google.
iSpionage has some great SEO-oriented functions, though it’s especially useful for those who do PPC campaigns. It’s almost like a light version of SEMrush. One cool feature is their “Share of Voice” option, which lets you know the potential organic traffic a given page might get across Google, Bing, and Yahoo.
Jaaxy is a keyword research platform developed mainly for affiliate marketers. It has an easy-to-use keyword research function that can generate a fairly long list of keywords related to your chosen subject matter.
92. Keyword Eye
Keyword Eye serves your keyword suggestions in an interesting word cloud. Bigger keywords indicate a larger search volume, and certain keywords are color-coded according to their level of competitiveness and profitability on Adwords.
93. Keyword Revealer
Keyword Revealer has found its place on our SEO tools list thanks to the abundance of opportunities it offers in keyword research. For example, it shows you an entire bunch of keyword ideas as a tree; clicking on a branch reveals a new set of branches and subsequently, a whole new list of keywords for you to go through.
94. Keyword Snatcher
Keyword Snatcher is a powerful tool that scours the internet for keywords from a variety of sources, including Yahoo and even eBay and Amazon. However, the downside is that it doesn’t give you search volume, so you’re going to have to use another of these SEO Tools (like Google Keyword Planner) to get that info.
95. Keyword Tool Dominator
Keyword Tool Dominator is a pro-level service that scrapes autocomplete suggestions from not just Google, but Amazon, YouTube, Bing, and Etsy as well. What makes this tool truly special is its ability to mirror a real user typing search terms, giving the most accurate keyword suggestions in a short period of time.
When it comes to keyword research, Keyworddit is one of the best SEO tools that scrapes Reddit for the most common keywords associated with a particular subreddit. This can yield you an interesting list of LSI keywords that you wouldn’t normally get with another SEO tool.
KeywordIn is a free service that combines seed keywords to come up with hundreds of new keywords and phrases. Just pop those terms into the Google Keyword Planner to check for actual search volume.
98. Keywords Everywhere
A free browser extension for Chrome and Firefox, Keywords Everywhere dynamically throws in additional info like estimated monthly search volume, estimated CPC, related keywords, and what people commonly search for. You can even export these results to CSV for later perusing.
KeywordSpy has been around for a while and established a reputation for being a great competitor keyword checker. Besides giving you valuable insight into your competitors’ PPC and organic campaign strategies, it also enables you to build a profitable list of keywords thanks to the real-time keyword tracking option.
KeywordTool has positioned itself as an alternative to Google Keyword Planner (and other keyword planning tools). Even though Google restricts access to Autocomplete data, KeywordTool.io seems to have found a way around this limitation, bringing you a bunch of great keyword suggestions for the search terms you punch into it.
Kombinator is another of the SEO tools for online keyword combinations. Just type in your keywords in the three boxes provided, pick your settings, and a thorough list of possible keyword combinations will show up in the results.
Trusted by companies like Airbnb, Adidas, and Alexa, Kwfinder is a powerful yet incredibly easy-to-use tool. It allows you to enter a keyword and get the most accurate information about SEO difficulty, as well as your keywords’ exact search volumes.
103. Long Tail Pro
Long Tail Pro helps you uncover some interesting content opportunities, helping you easily find unique long-tail keywords that can yield considerable amounts of high-converting online traffic. Filtering options allow you to zero in on a particular search volume range or estimated bid range, so you only see the keywords you actually want.
104. Moz Pro
Moz Pro is easily one of the best SEO tools for online keyword research currently around. It has loads of useful, in-depth information on any given keyword. Additionally, it has an awesome array of tools for link analysis and on-page optimization.
105. Power Suggest Pro
Power Suggest Pro is a desktop application for keyword research that grabs suggestions from different search engines, including Google, Wikipedia, YouTube, and Amazon. This tool gives you even more ideas from the common terms people use in search engines, using actual phrases or questions like “how to fix X,” “best Y,” or “Z near me.”
A great keyword checker, SanityCheck helps you make sense of Google Search Console data. It even unearths the “striking distance” keywords that rank on the second or third pages of Google. Along with new content ideas, you can get daily SEO reports, suggested optimization fixes on your site, and more.
SECockpit is an enterprise-level keyword research tool considered to be one of the most advanced solutions in the market today. It provides the usual keyword research functions, plus additional information to let you know which ones have low competition, which ones get a minimum CPC in AdWords, and which ones show up on the first page results of YouTube, eBay, or Amazon. This keyword tool for SEO can even go deep into Google’s search results, digging up keyword ideas you normally wouldn’t get anywhere else.
108. Seed Keywords
Seed Keywords injects a bit of role-playing into the keyword research process, encouraging you to create a scenario to better figure out what people might actually type into the search boxes. The results can even be exported as an Excel file for later viewing.
109. SERPs Google Location Changer
The SERPs Google Location Changer is among the leading free keyword research tools that let you change your location so you can have access to local search data. All you have to do is enter your desired keyword or phrase, country, and location. Additionally, it provides daily rank checking to monitor your actual performance and spot any changes in time.
110. SERPs Keyword Research Database
The SERPs Keyword Research Database is a free tool that enables you to get keyword ideas fast. It also provides CPC and volume estimates for each suggestion.
111. SEOBook’s Free Tools
Focusing on keyword research and technical SEO, Aaron Wall’s SEOBook has been offering a free suite of helpful tools for the longest time. The Keyword Suggestion service makes keyword assessment easy, providing search volume and estimated costs for quick reference.
Since 2016, SERPStat has been an all-in-one SEO platform aimed at increasing search marketing specialists’ productivity, thus enabling businesses to outrank their competitors. Their Keyword Research tool provides an in-depth analysis that defines missing keywords and gives valuable insight into search questions, related keywords, adaptable filters, and more.
SimilarWeb is positioned as a market intelligence solution, acting as a SERP tracker for your competition. Besides tracking stats on traffic, engagement metrics, and organic keywords, it also shows you sites that are closely related to yours to help with your outreach efforts.
ShareMetric is a handy Chrome extension that loads organic search visibility metrics for the current browser URL with other important stats, like social media share counts and link metrics.
SoloSEO is a premium yet affordable service if you’re into DIY SEO. It acts as an SEO tracking tool that enables you to quickly evaluate your progress. However, it also offers step-by-step guidance, keyword research, periodic site audits, and other learning resources.
Simple but effective, Soovle is a free tool that provides autocomplete keyword ideas from a number of sources, including Google, YouTube, Amazon, and Wikipedia.
SpyFu creates some of the best SEO tools in the PPC and SEO market. Their competitor keyword research gives you an opportunity to discover all the keywords your competitors rank for so you can use their success to your advantage. Additionally, SpyFu offers an option to monitor your paid and SEO rankings on search engines to discover content and link building opportunities that will up your game.
If you need a huge list of LSI keywords or long-tail keyword ideas right away, StoryBase is the tool for you. It gives you hundreds of questions and phrases commonly used within your chosen topic, helping you cook up content that resonates with your audience.
119. Suggestion Keyword Finder
Suggestion Keyword Finder is among the best SEO tools for free keyword research. Pop in a keyword and check out the suggestions at levels 1, 2, and 3. Once you have the desired result, you can easily download the data with one click. There’s a good chance that a lot of those keywords are ignored by your competitors, or they haven’t yet written content for them, so you’ll have a lot of fresh content ideas.
TermExplorer is a premium keyword research service that lets you generate thousands of keyword ideas while delivering actionable competitive data. Plus, this app provides easy filtering so you can quickly sort the keyword options by search volume, cost per click, and PPC competition.
TwinWord is another of the AI-powered keyword research tools for SEO and PPC. This special tool utilizes smart filters that narrow down a list of relevant keywords based on user intent, pattern, and topic.
Neil Patel’s very own UberSuggest is a solid free keyword research tool that first scraped Google’s Autocomplete results. Thanks to periodic changes and upgrades, UberSuggest now has a lot of new features, including even more keyword opportunities, domain overviews, a look at some of the top SEO pages in your space, and even a peek into relevant backlink data.
Wondersearch is a free keyword tool that collects terms semantically related to a root keyword, going deep into keywords from Google’s “People Also Ask” box.
124. Wordstream’s Free Keyword Tools
Most of Wordstream’s services are geared toward AdWords and PPC campaigns, but they do have a good set of free keyword research tools to help you discover new keywords for your SEO projects.
As a pro-level market research tool, WordTracker goes beyond mere keyword research. Yes, it can give you a good list of the long-tail keywords you might not normally see on Google Keyword Planner, but you also get a host of useful search data such as info on the first-page competition, additional long-tail keyword variations, and much more.
126. Wordtracker Scout
Wordtracker Scout is a cool Chrome extension that can scan any page you’re visiting and find keywords and other insights. It’s great for spying on the competition or getting a better feel of the sites within your space.
Rank Tracking Tools
127. Advanced Web Ranking
With 24,000 active users across 170 countries, Advanced Web Tracking provides fresh rankings on a daily basis or on demand. It has an intuitive user interface and uses a human search emulation mechanism to provide the most accurate data for mobile, local, and desktop searches.
128. Authority Labs
Authority Labs is one of the best rank tracking tools whose proprietary service allows you to automate your SEO monitoring, track local rankings, and more, all from an easy-to-use dashboard.
GeoRanker is pretty handy when it comes to local SEO. You can track local keywords and see what people in any given neighborhood actually look for.
130. Microsite Masters
Microsite Masters provides an excellent service when it comes to SEO rank tracking tools. It delivers an overview of your site’s keyword rankings, as well as insight into the other sites that rank for each keyword you track. You can use it to figure out which of your pages to prioritize, while also monitoring your competitors.
NightWatch is the perfect tool for enhancing SEO growth. Thanks to its sophisticated tracking abilities and intuitive dashboards, this tool provides complete control over your rankings, enabling great opportunities for scaling.
132. Pro Rank Tracker
Pro Rank Tracker (or PRT) helps you organize the hundreds of keywords you might be tracking at any given time. You can even discover new keyword opportunities, get advanced reports, and manage your account using a convenient mobile app.
133. Rank Ranger
Rank Ranger provides all-in-one SEO and marketing software that’s among the premier SERP rank tracking tools. It provides a variety of useful functions such as on-page audits, keyword research, and competitor analysis.
134. Rival IQ
Rival IQ tracks your social media stats and identifies your target audience, helping you enhance your strategy and create valuable, shareable content. Additionally, it makes it possible to compare your analytics against your competitors’ and use their success to your benefit.
135. SE Ranking
Designed for SEO professionals, digital agencies, and website owners, SE Ranking groups selected keywords and distributes them among the pages on your site. Its additional features, like periodic site audits, keyword suggestions, and backlink exploration, place this tool among the best SEO software for a small business or startup brand.
136. Search Latte
Search Latte lets you check out your keywords on Google’s international versions, allowing you to monitor keyword rankings within any country without the need for proxies or VPNs.
137. SEO Rank Monitor
SEO Rank Monitor is a comprehensive rank tracking platform that tracks your keywords against your competitors’. It’s one of the few services that offers reports on mobile rankings as well as YouTube rankings.
SEOmonitor is a top-notch, data-science-driven, one-stop platform that tracks your keywords, topics, visibility, year-on-year SEO changes, and so much more. As one of the best SEO ranking tools out there, it even takes your Google Analytics insights to help you figure out the “not provided” data so you can discover more keywords that convert well on your site.
Serpfox is practically an industry standard when it comes to rank tracking. Suitable for both small business and search professionals, this tool crawls thousands of SERPs to give you a reliable report on your site’s keyword rankings.
SERPWoo is not just one of the best rank tracking tools, it’s also a great online reputation management platform. Providing an incredibly deep SERP analysis, it can tell you how your keyword rankings have changed over time and let you know if a given keyword ranking is stable or just a passing fad.
141. Unamo SEO
Formerly known as Positionly, Unamo SEO is a rank tracking service that has recently added several new features, including page-by-page SEO analysis, local SEO, and daily keyword metrics.
WebCEO is a premium platform designed for agency-level SEO, task management, and lead generation. It offers a suite of tools for keyword research, rank tracking, technical SEO, and mobile optimization.
Wincher is an excellent value-for-money rank tracking tool, giving you access to 100 tracked keywords per domain, daily updates, PDF reporting, and email alerts.
Technical SEO Tools
Technical SEO is an important area of focus. Choosing not to optimize your site’s architecture, code, hosting, settings, domain, and hosting configurations will render all your on-page SEO efforts useless. Normally, this kind of undertaking can be highly intimidating for non-technical folk, but these tasks can be simplified thanks to the best technical SEO tools that we’ve listed below.
Morningscore is a simple but powerful all-in-one SEO platform which gives you a clear overview of your SEO performance and its monetary value. Built for leaders, Morningscore helps you find the right keywords, boost your rankings in Google, and attract more visitors to your site.
145. All in One SEO Pack
Many consider the All in One SEO Pack an alternative to the Yoast SEO plugin for WordPress, but the truth is, it has a bunch of unique features that make it different, such as auto-generated description tags, canonical tag support, and a blocker for bad bots.
146. Bing Webmaster Tools
Bing’s counterpart to the Google Search Console, fills you in on important online visibility stats and figures. The Bing Webmaster Tools provide you accurate rank tracking and detailed reporting, as well as diagnostics and research.
148. Bright Local
Bright Local is a must for anyone doing Local SEO. The citation building service is free to use, but the paid services provide additional tools to help track your local ranking, analyze your backlinks and citations, and audit your website. All these features together make it one of the best SEO tools for 2018 and beyond.
Browseo is a smart and free tool. It lets you view any website like a search engine would, disabling any styling that might distract and highlighting the parts of your page that are actually relevant to SEO.
Clusteric is a pro-level, all-in-one desktop SEO suite filled to the brim with all sorts of site audit functions, including visibility data, link audits and prospecting, competitor analysis, and keyword strategy.
When it comes to the best technical SEO tools, DareBoost is worth checking out. This tool does a great job at scouring your site for errors and tells you how you can fix the issues bogging your performance and online visibility down.
DeepCrawl is a premium service that helps make your website more accessible, more relevant, and more effective. True to its name, it scans every page on your site and gives you an audit for each one, so you get a report on H1 tags, broken links (both internal and external), no indexed pages, and more.
EasyRedir is a top-notch URL redirection service that simplifies redirecting traffic between different domains. Whether you’re migrating a site or consolidating domains, you get to keep your hard-earned SEO rankings with fast and reliable URL redirects.
Forecheck is one of the pro-level SEO tools. This crawler software scans your site for issues that affect your ranking and delivers color-coded reports so you know which tasks to prioritize.
155. Google Analytics
This free tool gives insight into your business data and evaluates the performance of your content, marketing, and more. Built to work with Google’s products for advertising and publishing, you can use Google Analytics to reach the best customers for your business. If there’s one tool you need to choose from the multitude search engine optimization tools, go for this one.
156. Google Analytics Referrer Spam Killer
If you want an easy and effective way to clean up your Google Analytics data, Spam Killer is the tool you need. Add your Google Analytics account to this free tool, and it will automatically filter 100+ known spam referrers from your list of referring domains.
157. Google Mobile-Friendly Test
Another of Google’s own SEO tools, Mobile Friendly works quite simply: you just enter your URL into the tool, and you’ll get a “yes/no” response. Remember, Google has already been downranking sites that aren’t mobile-friendly, so you might as well use this tool and get ahead of things.
158. Google PageSpeed Insights
PageSpeed Insights is a free tool from Google that not only tells you if your site is up to speed, but also what you should be doing to speed things up.
159. Google Search Console
Possibly one of the most important entries on this SEO tools list for anyone managing a website, Google Search Console is free and comes straight from Google. A lot of its functions are geared toward technical SEO, but it also has a rank tracking function to see which keywords you’re actually ranking for.
160. Google XML Sitemaps
Google XML Sitemaps is a free WordPress plugin that automatically generates an SEO-friendly sitemap for ready submission. Additionally, this plugin will notify the search engines whenever you create a post about new content.
An alternative to Google Page Speed Insights or similar online SEO tools, GTmetrix also checks your site speed. It provides comprehensive reports that show how your site loads, with information about time, size, and the number of requests. Also, it gives actionable advice on how to optimize your site and make it faster.
HeadMasterSEO is a bulk URL checker for desktop. The software allows you to see if your 301 redirects, canonical URLs, and HTTP header fields are set up correctly. Its free version lets you check up to 500 URLs, and you can always buy a license to check longer lists.
163. Kill Duplicate
Remember, another website with the same content might easily outrank you, which is why you need Kill Duplicate in your arsenal of SEO tools. Kill Duplicate scours the internet to provide real-time detection of content thieves and helps protect your content against plagiarism.
LinkPatrol is a pro-level WordPress plugin that mitigates your outgoing link profile. You can use it to eliminate spammy links or keywords and solve any problems with anchor text. All you need to do is to choose a domain, and LinkPatrol will do the rest—making it one of the best SEO tools to clean up your site.
165. Local SEO Checklist
Synup came up with a free Local SEO Checklist that provides detailed action items to help you optimize better for local search. This tool takes you through 30 very specific tasks, including working on your on-page SEO, your Google-related items, and claiming online listings.
166. Map Broker XML Sitemap Validator
Map Broker XML Sitemap Validator is a free tool that checks if your sitemap is OK while also going through your links to make sure they all work fine.
167. Microdata Generator
The Microdata Generator is definitely a stand-out when considering free online SEO tools. This helpful tool enables you to easily put together a local SEO schema markup for your local brand—all you have to do is enter your basic business information, and you’re good to go.
OnCrawl provides enterprise-level, data-driven, SEO crawler, and auditing software. It lets you crawl your site for issues, as well as check page depth, overall site performance, and duplicate content via daily reports.
169. Open SEO Stats
Open SEO Stats is a Chrome extension that shows useful site information, such as web rank and SEO stats, about the page you’re on. Its other quick data includes Geo IP Location, Whois, Alexa, backlinks, and indexed pages.
170. Panguin Tool
Panguin Tool is a free service that links to your Google Analytics account. It acts as a penalty checker, showing the dips in organic traffic that coincide with major Google update rollouts.
171. Plugin SEO
With Plugin SEO, you can have a fast on-page analysis of a given website. Once the analysis is done, you’ll get comprehensive instructions about how to solve the issues, or you can request to have an expert fix them for an additional fee.
172. Loganix Spam Blocker
Loganix Spam Blocker is one of the free SEO tools that conveniently filters out spam bots. It does this by creating a setting in Google Analytics that ignores traffic from all these spammy websites.
173. Rel Nofollow Checkbox
Rel Nofollow Checkbox is a free WordPress plugin that adds a simple little checkbox in the insert/edit link popup, letting you add a nofollow attribute to your link. (Note: This plugin hasn’t been updated in a while and is untested with the last few versions of WordPress. Just make sure there won’t be any compatibility issues when you use it on your site.)
When it comes to technical SEO, you need to gear up with the top SEO tools, and Ryte is one of the must-haves. This pro-level technical software and digital marketing toolset helps improve the overall website, content quality, and rankings.
175. Screaming Frog SEO Log File Analyser
From the good people behind Screaming Frog comes the SEO Log File Analyser. Upload your log files into it and let the tool verify the search bot activity and crawled URLs. It also analyzes search bot data for a deeper insight into your site’s SEO.
176. Screaming Frog SEO Spider
Another of the Screaming Frog’s search engine optimization tools, the SEO Spider is a website crawler that lets you scan through sites’ URLs and then fetch data to audit technical and onsite SEO. The free version works great as it is, but you get to unlock even more awesome features with the paid version.
177. Search Analytics for Sheets
The Search Analytics for Sheets is a surprisingly helpful add-on for Google Sheets, allowing you to retrieve data and create automatic backups from Google’s Search Console in Sheets.
SEMrush comes highly recommended, and it’s easily one of the best tools available today. There are a lot of SEO features built into this top-notch all-in-one marketing toolkit, including site and backlink audits and position tracking. You also get ideas for boosting traffic, gain competitive intelligence, and much more.
179. SEO Analyzer
Neil Patel’s SEO Analyzer is among the best free SEO tools for finding what SEO errors you need to fix in order to rank better on Google. The best part is that the audit prioritizes fixes based on their impact and ease of implementation. You can compare up to 3 pages for free.
Seobility is a website audit service that covers a good number of functions, aiding your efforts in monitoring your site’s ranking, backlinks, site architecture, and more. You can start off for free, and opt to go for a premium package later on, should you choose to scale.
Another highly recommended name and one of the best SEO tools since 2017, Seomator is an in-depth technical SEO analysis and on-page testing tool for site optimization to improve overall performance.
SEOPressor is a pro-level WordPress plugin that grades your site’s overall SEO health. It also provides further recommendations on how you can boost your SEO efforts and even lets you know which of your pages need fixing first, so you can prioritize your tasks accordingly.
SEOptimer gives you a quick assessment of your website, letting you know of any problems that exist. Additionally, this tool gives actionable recommendations prioritized according to importance to help you improve.
SEOquake is one of the free browser extension SEO tools, meaning you can instantly do an on-page SEO audit of any webpage with a click of a button. In addition, you can analyze both external and internal links, compare domains and URLs in real time, and more.
185. SEO Analysis Tool by SEOWorkers
The SEO Analysis Tool allows you to pop a URL right in and generate a report. It made our SEO tools list because it offers a whole bunch of information, including its headers check and keyword and metatag analysis. One of the best features is that each section of the report also teaches you how to do SEO, including a little featured video to further help you out.
If you’re looking at your rankings and wondering if everyone was affected the same way (or maybe it’s just you), SERPmetrics will show you just how volatile Google has been over the last 30 days.
187. Simple Htaccess Redirects & Rewrite Generator
The technical side of SEO is tough enough even without having to deal with redirects. Luckily, there are top SEO tools to help you with that, and the Simple Htaccess Redirects & Rewrite Generator is one of them. This tool helps you set your redirects correctly before you go ahead and implement them.
188. Site Analyzer
Site Analyzer is a pro-level all-in-one SEO tool helping with rank tracking, backlink analysis, and keyword research, while also identifying possible crawl errors and other site issues.
SiteCondor is a premium SEO site audit tool that lets you extract on-page elements and structured data, which is analyzed and shown to you visually aggregated for easier reference. Plus, you get recommendations on how to fix potential issues.
Siteliner is a freemium service that lets you explore your website, revealing key issues that affect your site’s quality and search engine rankings such as broken links, duplicate content, and more. Much like a few other SEO tools here, the first 250 pages are free, but anything beyond that requires getting the premium service.
191. Structured Data Markup Helper
Google has its own free tool, Structured Data Markup Helper, for assisting you in properly implementing structured data markups. Just select your data type and pop in your URL or HTML source to get started.
There seems to be a lot going on with Topvisor. It’s marketed as an all-in-one marketing tool for both SEO and PPC. You can sign up for a free account and then choose to upgrade it later if you feel like it. Besides website audits, you can get a SERP tracker tool, a keyword research tool, or a search volume tool.
193. Varvy SEO Tool
Varvy generates a quick and easy report for you, providing information about any technical SEO issues, social shares and mentions, external links, and more.
194. Website Grader by HubSpot
Wanna know how your site’s doing compared to others? Just enter your URL into HubSpot’s free Website Grader and find out how you’re doing in terms of site performance, mobile optimization, and on-page SEO.
195. Website Penalty Indicator
If you think you might have been dinged by a Google penalty, there are some amazing SEO tools that will let you know for sure. The Website Penalty Indicator lines up your organic traffic with release dates of major Google updates (like the Phantom, Penguin, or Panda).
196. Woorank’s SEO & Website Analysis
The SEO & Website Analysis created by WooRank is an awesome Chrome extension that gives you an insightful SEO analysis. Clicking on the WooRank extension icon opens a popup with an SEO analysis of the website covering a range of factors, making it ideal for many internet marketing professionals, as well as web and mobile developers.
197. Xenu Link Sleuth
Xenu Link Sleuth has been around for quite some time now, and this free service remains among the best SEO tools. It’s particularly great for helping you search for broken links so you can patch those up right away.
198. Zadroweb SEO Auditor
For a free SEO audit tool, Zadroweb’s SEO Auditor gives a pretty high-level overview of your current SEO status. It covers many technical aspects of your site’s SEO, generating a thorough yet easy-to-grasp site report to give you a bird’s-eye view of what needs to be done.
Video SEO Tools
YouTube is the second-largest search engine, so optimizing your video content is a must if you want to stay ahead of your competition. Regardless of your industry or niche, here’s a compilation of video tools for SEO that can help you have dynamic, optimized content and get on your way to YouTube stardom.
Morningfame gives you a host of insights you normally wouldn’t get for your YouTube channel. Right away, you can see what works and what doesn’t, so you can adjust your strategy accordingly. Also, you’ll get recommendations that should help you grow your channel further.
SocialBlade is one of the best video SEO tools that you can use for free. It helps you keep tabs on your competition not just on YouTube, but also on Instagram, Facebook, and Twitter, giving you a convenient way to see how other influencers in your space are doing.
TubeBuddy is a Chrome browser extension that integrates directly into YouTube. Once installed, a variety of features will appear within your channel. Designed to facilitate the task of running a YouTube channel, this tool is great for content creators, brands, agencies, and networks alike.
When choosing the YouTube SEO tools that help you grow your channel for free, VidIQ definitely makes the final cut. With tools for keyword research, analytics, and further video content optimization, VidIQ offers amazing possibilities.
YTCockpit was built exclusively for video keyword research. With a knowledge base that helps supplement your learning, this tool analyzes data, recommends the keywords you should be using, and keeps track of other useful stats behind the videos that rank well.
The sheer volume of tools included in this list proves that there’s still a huge demand for good SEO tools to help automate, analyze, make sense of, or otherwise simplify the various tasks involved in search engine optimization. Hopefully, here you’ll find the perfect match for any SEO task you might have.
We’d love to hear your own recommendations on any tools that might not have made our list, so feel free to drop us a line!