Hristina Nikolovska
Hello, friends!
In the past month, we witnessed a major change in the SEO world, so in this roundup you’ll find all the details about the aftermath of the infamous Google Core Update. Additionally, I gathered some useful resources about keyword analysis, topical authority, citation audits, and more.
Let’s get into it!
The Aftermath of the June 2019 Google Core Update
The hottest news of the past month has been the latest Google Core Update. Right at the beginning of the month, Danny Sullivan tweeted that we should expect a broad algorithm update in the immediate future. What started on June 3rd finished five days later, and it seemed to impact sites that provided low-quality news content. Learn more from Seth Richtsmeier as he reveals the good, the bad, and the ugly of this algorithm update.
How to Minimize the Impact of Algorithm Updates
The latest algorithm update impacted sites like CCN and Daily Mail, causing a drop in their organic visibility and loss of traffic. In light of it, Sam Marsden shares some actionable tips that can help you protect your site from algorithm updates and make your site less dependent on Google’s organic traffic.
Guidelines for SMB Blogging
For any business to see long-term ROI, blogging is a must. In order to do it correctly, you need to understand that there’s more to it than just putting together an article. According to Ron Lieback, a blog needs to establish trust, authority, and reputation, which can be achieved only through the production of original content that educates and engages your prospects. In his post at ContentMender, he explains in detail the guidelines for small business blogging.
Competitor Keyword Analysis
Knowing how your competitors are doing is very important. It helps you keep track of what tactics work for them and discover what you can do to improve your SEO efforts. Analyzing the keywords they use is only one aspect of it but an important one. Kristien Matelski explains how to improve on your competitor’s keyword analysis and up your game.
SEO Checklist: Updated
As we’re entering into the second half of 2019, it’s good to take a step back and reflect on our SEO efforts, as search engine optimization is an ever-changing discipline. Luckily, Bruce Clay has the ultimate SEO checklist—which is always kept up-to-date.
Common Technical SEO Mistakes (and How to Fix Them)
As search engine algorithms continually advance, technical SEO becomes more and more complicated to master. Ryan Stewart has compiled an in-depth list of the most common technical SEO mistakes, along with valuable insight into how to find and fix them.
What Is Topical Authority?
Google gives a better ranking to the sites that provide relevant information that’s valuable to users. Topical authority is a concept that suggests a certain site is an expert (or authority) in a specific topic. Jacek Blaut further explains the theory behind topical authority and why it’s important for SEO.
Guide to Finding and Fixing Toxic Links
The biggest fear of every SEO practitioner is getting penalized for spammy links. The time when link building relied on quantity is long gone. In the post-Penguin era, Google can easily tell whether the link building is natural (aimed at adding value to your users) or unnatural (aimed solely at boosting your ranking). Sam Edwards provides a comprehensive guide to finding and fixing toxic links.
Common SEO Mistakes
If not done right, SEO can do more harm than good. Since there are many articles on what you should do to optimize your site, Sudhir Bhushan has crafted a comprehensive infographic of all SEO mistakes you should avoid. Plus, he offers a set of helpful hacks to fix them.
Securing Position Zero for Multilocation Brands
When it comes to search engine rankings, zero is the most coveted position. However, brands with multiple locations and strong competition in the industry find securing the featured snippet a bit challenging. The solutions are multifaceted, so Chad Klingensmith breaks down the key steps you need to take to boost search engine visibility and achieve position zero.
Citations Audit
If you operate on a local level, your ultimate goal is to rank for local listings. The first step toward getting more leads, boosting your conversion rate, and performing better in the SERPs is creating a consistent NAP. Christopher Jan Benitez explains the importance of NAP and how to audit and clean up your citations to maximize your local SEO efforts.
The Best WordPress Plugins & Tools
Choosing the best WordPress plugins out of the 55,000 available options is hard. To help you with that, Jacinda Santora has compiled a list of 41 free and premium WordPress plugins and tools that can help you grow your business in 2019.
Local SEO Trends for 2019 and Beyond
Local SEO is an ever-changing landscape, which means you need to stay on top of the latest trends if you want to beat the competition and claim the most coveted spot in local search. Kayla Matthews lists the top six trends you need to look out for in 2019 and beyond.
Links That Matter
If you’re interested in learning more about links and their importance for SEO, Howard Go’s article is a great resource. You will find out more about the importance of internal, external, natural, manually obtained, and self-created links, as well as how to utilize each of them.
2020 Marketing Trends
Each year, technological innovations entice marketers to evolve and up their game. As we are way into the second half of 2019, you might as well start preparing to grab new opportunities in the next year and invest your marketing budget wisely. Alp Mimaroglu lists four marketing trends that organizations are developing for 2020 and beyond.
The Ultimate Technical SEO Glossary
As an owner of an SEO agency, you probably have a busy schedule, so if you need a cheat sheet that will help your clients get a handle on the most important technical SEO terms, check Jeremy Lawlor’s glossary. This is the perfect resource for beginners who want to understand how you contribute to their websites.
The Best PPC Tools
Creating a successful PPC campaign requires a lot of effort. However, there are some great PPC tools that can significantly improve your ad performance. Julia Olennikova has compiled a list of 39 smart tools designed to save time by helping you manage accounts, lower your ad costs, boost leads, and automate certain tasks.
SEO and JavaScript Sites
The optimization of JavaScript sites has been a hot topic for a long time. These sites have great UX properties and provide fast loading times, but the search engine optimization process might cause problems. Stacy Mine discusses whether JavaScript and SEO are a good combination and when it’s a good idea to go for a JavaScript site anyway.
Getting the Best out of SEO and PPC
The fierce competition online has brought new challenges to webmasters. Nowadays, focusing your marketing efforts solely on SEO isn’t enough. You need to make sure you get the best of both your SEO and PPC. Since these require different tactics and methodologies, Rosalind Morris explains how to effectively combine SEO and PPC to get the most out of them.
SEO-Friendly Rebranding
Rebranding requires more than creating a new logo—it’s a detailed process where you need to project your brand values and overall image. One thing that you shouldn’t overlook is your online presence. Web redesign and domain migration are the two main components of rebranding, and you need to make smart moves in order to keep your rankings and brand-related traffic. Robin Khokhar shares the eight hacks for SEO-friendly rebranding you need to check right now.
Creating a High-Conversion Landing Page
Landing pages are used to achieve specific marketing goals by displaying special content that entices visitors to take a specific action. In order to boost your conversions, you need to learn what makes a functional landing page. May Anne De Mesa provides six ways to create a landing page that converts easily.
That’s all folks!
I would love to hear whether your site was affected by the Google Core Update. Also, feel free to let me know which article you found the most useful.
Come back for more SEO news on the last Tuesday of July.
Good luck ranking!
