Aleksandra
Happy Tuesday, friends!
October has come to an end, and I, personally, am looking forward to the upcoming holiday season. Meanwhile, let’s go over the most notable reads in the SEO/SEM field from the past month.
Enjoy!
The New Google BERT Update Explained
The Google BERT algorithm update was officially announced on October 24. According to Google, BERT (Bidirectional Encoder Representations from Transformers) will affect 10% of its queries, which makes it one of the biggest updates of the past five years. This update was explained as a “neural network-based technique for natural language processing (NLP) pre-training”—but to avoid confusion, Clayton Johnson breaks everything down in plain English.
How to Get Your Social Icons in Google’s Knowledge Graph
If you’ve been wondering how to get your business’s social profiles in the Knowledge Graph and Google Maps, John Locke has the answer. While you can’t force Google to add your social profiles, you sure can influence which profiles will be chosen and accelerate the discovery process by following a few simple steps.
The Ultimate Autumn SEO Checklist
After the long, hot summer, it’s time to regroup and go back to making your website as SEO-friendly as possible. To simplify things for you, Hugo Scott has come up with the ultimate checklist, focusing on 14 key points.
How Quality Content Benefits PPC Campaigns
We all know the top tips for enhancing your PPC campaigns—focus on improving your quality score and CTRs, use negative keywords, and optimize your account structure. All of these are the most functional tactics, but there’s one more that is often overlooked: quality content. Alexandra Djordjevic explains how quality content benefits PPC campaigns and how to make the most out of it.
Using Google Analytics to Optimize Your Site Redesign
Google Analytics provides valuable data on what works best for your audience. These insights provide you with all the important information on how your website can be improved. Kristen Hicks breaks down how to use Google Analytics to optimize your website redesign.
Tips to Align Your Content Marketing Strategy with Audience Goals
Content marketing is among the most important marketing strategies for building customer loyalty. That’s why more and more marketers have increased spending on content creation over the past year. So how can you create effective content that helps both you and your audience reach your goals? According to Chris Churlinov, the answer lies in aligning your content marketing strategy with your audience. This approach is crucial to your overall brand strategy.
The Top Video Lead Generation Strategies and Trends for 2020
Video marketing is one of the best lead generation tactics. However, the competition in that field is stiff. Between YouTube, Udemy, Vimeo, and other video platforms, it can be difficult to drive engagement and make viewers take the intended action. The solution? Melissa Randall’s six strategies and trends are bound to get you the best possible return on your investment.
The Top 5 Tips for Blogger Outreach
Partnering with reputed bloggers to publish your content is what SEO blogger outreach is all about. This tactic is extremely beneficial as it helps you build links, thereby helping you improve your search engine rankings, boost website traffic, and improve brand awareness. If you don’t know where to start, check Elliot Thompson’s five tips for successful SEO blogger outreach.
Small Business Marketing 101
Finding the most effective marketing strategy for your small business is crucial to success. To help you learn how to make the most out of email, social, video, and more, Sprout Social has teamed up with HubSpot, Campaign Monitor, and Animoto and put together the ultimate guide to small business marketing.
Digital Marketing Updates from the Third Quarter
Digital marketing is an ever-changing field. 2019 has already seen the emergence of many smarter tools, advertising platform updates, and new trends that have disrupted the industry. If you want to stay competitive, you need to keep up—and the best way to do that is to check Samantha Hill’s reflection on the third-quarter digital marketing trends, news, and statistics.
Tips for Fixing Referral Spam in Google Analytics
Referral traffic, a.k.a “hit,” occurs when users don’t use search engines or enter your domain in their address bar to visit your site. Sometimes, fake referrals come from malicious crawlers, which are then sent to Google Analytics and recorded as hits even though traffic never actually reached your site. This can corrupt your reports and hurt your SEO game. Lyn Wildwood covers different methods to block spam.
How to Use Viral Marketing to Drive Traffic to Your Site
We’re all aware of how powerful word of mouth is as a means of marketing. The internet has taken this method to a whole new level, making it possible for advertising campaigns to go viral and reach a global audience within a few hours at a fraction of the cost. If you want to tap into this marketing phenomenon, check Craig Hoskin’s tips on how to create a buzz about your business and drive traffic to your website.
Why Nonprofit Organizations Need a Great Website
Many nonprofit organizations underestimate the power of their website and believe they won’t benefit from an online presence as much as traditional businesses do. But this is very far from the truth. A well-designed, optimized website can significantly improve your efforts and help you accomplish your mission and goals. If you’re still not convinced, read Chris Kirksey’s reasons why a great website is crucial for nonprofits.
15 Website Speed Optimization Tips
If you’re doing everything right but still ranking poorly in search, the culprit may be your site’s loading speed. Luckily, there are a few tweaks you can do without even touching a single line of code. Jessica Greene outlines the 15 top speed optimization tips, as recommended by 170 performance experts.
The Top 4 Key Considerations for International Content Marketing
Content marketing offers a broad spectrum of formats to deliver your brand’s message to your target audience—blogs, video content, infographics, white papers, you name it. However, there’s no one-size-fits-all when it comes to content marketing, especially when your goal is to reach international markets. Ashley Segura helps you better understand the most important aspects of an international content campaign.
How to Create Stellar Customer Video Testimonials
As we already mentioned, word of mouth remains the most powerful weapon in today’s world of business. Customers are more likely to trust a business that has a positive recommendation from someone they can relate to. Among the various types of content marketing, testimonials are the most effective, and Aleksi Halsas shares insightful tips on how to create customer video testimonials that work.
Infographic: 3 Reasons to Start Planning Your Holiday Marketing Now
The holiday season is upon us. And if you’re contemplating whether it’s too early to start strategizing, let me assure you that you need to establish a clear plan now in order to stay ahead of the competition. Still not sure? The TSE has created an infographic that will convince you to start planning now.
Creating an Email Newsletter: Beginner’s Guide
Your email list has the potential to make you money. So the more focused you are on list building, the more successful you’ll be. One of the most important aspects of a successful email list is creating an email newsletter. The team behind Blog Tyrant has crafted a beginner’s guide to creating a killer email newsletter.
How to Fix an Underperforming Website
Simply having a website doesn’t mean it performs well or that it will provide a solid return on investment. In his guest post for UpCity, Aaron Marquez shares five signs that your website is underperforming along with useful tips on how to fix them.
Six Tasks for Your Daily SEO Routine
Search engine optimization is an ongoing effort. But as a business manager, you probably can’t dedicate a lot of your time to SEO. Luckily, there are a few impactful hacks that you can implement on a daily basis. They take less than an hour and help you stay at the top of the SEO game. Michiel Heijmans shares six such tasks for your daily SEO routine.
That’s all friends!
Hope you enjoyed this month’s roundup. Make sure to come back for fresh news on the last Tuesday of November.
Until then, happy ranking!
