Hristina Nikolovska
Happy Tuesday, guys!
In the world of SEO, there’s always something new going on.
Trying to keep up with the latest updates can be tough (been there – done that), and, my, did this past week introduce a great bunch of them!
The below articles do not just come with plain data about recent updates in the world of digital marketing. They also contain a variety of insights as to how you can make the most out of them!
Let’s not waste any more time and dive right in!
Search Queries Launched in Google Business Page Insights – Finally!
Business users have requested and Google delivered! Finally, Google My Business is rolling out a new report in the Insights section designed to show you the search queries used to find your business. Tim Capper shows how this works in his article on Online Ownership – Search Queries Launched in Google Business Page Insights.
Say Hi to Bing Ads Newsletter
Bing introduced the Ads Newsletter – the new feature that will send you the latest updates and insights from Bing Ads directly to your inbox. You will be able to stay up-to-date with the current product releases, see how other businesses use Bing’s ad solutions, and more. Chris Livesay helps us understand better what the Bing Ads Newsletter is all about in his article, Meet The New Bing Ads Newsletter.
Personalized Customer Experience: The Struggle Is Real
According to Widen’s 2018 Connectivity Report, only 28% of marketers say that their focus this year is mostly on personalizing customer experience. In Expert Insight: The Challenge of Delivering a Personalized Customer Experience, Krystle Vermes talks to Nina Brakel-Schutt – a brand strategist and creative leader of Widen’s marketing team – to gain more insight into why marketers still haven’t adopted this tactic.
Understanding What Google Analytics Statistics Actually Mean
Google Analytics provides you with a variety of valuable information which enables you to see your user statistics. However, Nick Bradman argues that seeing the statistics is one thing, but understanding what they actually mean is another. In his article, What Are Your Website Analytics Telling You?, Bradman explains how to use the analytics data to create an effective marketing strategy and improve your website’s performance.
Ditch Outdated SEO Practices
SEO is a complex field, and if you want to stay ahead of the game, you need to keep up with the latest practices. Anshul Bansal draws the attention to all the old SEO practices that can destroy your website ranking, in his eponymous article on Oodles Marketing.
The Challenges of Using Google My Business
If you want an effective tool that will enable your potential customer to find your business, Google My Business should be your first choice. However, as easy it is to use Google My Business, it does come with certain challenges. The team behind Bright Local conducted a research to discover which fixes the users want from Google. Rosie Murphy reports the results in Poll Results: The 22 Google My Business Issues SEOs Want Fixed.
Pro Strategies to Increase Your Traffic
More traffic means more chances of conversions. One of the things that come to mind when it comes to increasing traffic and brand awareness is SEO. However, that doesn’t mean you should limit yourself to SEO only. There are several other ways in which you can both drive traffic and improve your rankings. Kevin Sawyer presents three of them in his latest article for Search Pro Systems, Traffic Strategies That Will Enhance Your SEO.
The eCommerce Search King: Amazon
We all know that Google owns search. But, when it comes to eCommerce there’s a different ruler – Amazon. Dan Saunders took upon himself to explain how the biggest eCommerce platform came to overtake Google in his latest article Amazon Search Optimisation: The Usurper of Search. Also, he shares some free tips about how to use its search optimization and rank higher on Amazon.
Experts’ eCommerce Strategies to Implement Now
Building an eCommerce store requires constant vigilance and evolution in order to keep up with the ever-changing trends in this field. However, there are several proven strategies that can help you drive more organic traffic, increase conversion rates, and run effective ad campaigns. In Triple Bet: How You Can’t Lose at e-Commerce with SEO, SEM & CRO, Aiden Carroll shares valuable tips from Google’s Andrey Lipattsev, CommerceHub’s Elizabeth Marsten, and BigCommerce’s Kevin Jones.
Discovering The Gold Mine: Competitors’ Dead Domains
The millions of links to non-trading businesses that companies and other marketers use can be a gold mine for your business. Follow Ian Naylor’s guide and learn how to use your dead competitor domains to build quality links and drive traffic to your own website.
Optimizing Beyond Google
There’s no denying that Google is search master. But, if need be to target the Russian-speaking market, for example, Yandex is the search engine for which you should optimize. Yandex was introduced back in 1997 and – based on the latest SEO statistics – today it holds 1.4% of the market share. Valerie Niechai outlines 9 SEO tips how to optimize for Yandex in her article Yandex SEO, or Optimization Beyond Google.
To cut or not to cut?
Sometimes, if you decide to relaunch your website and you want to make it more manageable, you might want to trim down some of the content. However, Janet Driscoll Miller advices to be careful what content you cut from your site because, otherwise, you can phase out big trafic drivers, thus causing significant traffic losses.
SEO Your Blog Content Now!
SEO is essential for successful marketing, driving traffic to your website, and increasing conversion rates. Of course, blogging helps boost SEO quality by positioning your website as a relevant answer to search queries.
Adrienne Wilkerson shares some valuable strategies, techniques, and hacks that will help you improve the ranking of your blog and, consequently, your website in her latest article – Drive More Traffic to Your Website: 6 Expert Ways to SEO Optimize Your Blog.
Pinterest Should Be a Part of Your SEO Strategy
With more than 150 million monthly users and 2 billion monthly searches, Pinterest has become one of the most popular platforms. Using it as part of your SEO strategy can be very beneficial, as it drives 5% of referral traffic across the web and pinners spend 29% more on retail than those who use other social media. If you want to know where to start, Mike Gingerich explains how to use Pinterest with an SEO strategy in four simple steps.
That’s a wrap on this week’s roundup!
Are there any of the above tips and hacks that you will be implementing in your own marketing strategies? Drop me a line below!
See you next Tuesday!
Good luck ranking!
Hey, some interesting articles included in this weeks round up!