Hristina Nikolovska
Happy Tuesday, guys!
Another week of mid-July heat is behind us, which means it’s time to take a look at the hottest news in the world of SEO and SEM.
There is a recap of this year’s must-attend event, insight into future trends, as well as a variety of tips and hacks.
Let’s hop right in!
Marketing Live 2018 Highlights
At the annual Marketing Live 2018, Google has announced important innovations and insights regarding ads, platforms, and analytics. In case you’ve missed it, Kristien Matelski brings keynote recording and recap of this event, so that you can get ready for what’s coming.
How Long is Long Enough?
One of the most frequently debated questions among SEO content writers is how long should a blog post be to satisfy Google’s standards. In her latest piece on SiteProNews, Andriana Tica elaborates on the ideal blog post length from an SEO perspective and how you can get value even from shorter posts.
Smile For The CTR!
The average consumer sees around 11,250 ads each month. That can be quite overwhelming, right? That’s why it’s important for you to find a way to stand out and engage your customers in an innovative way. Garrett Mehrguth explains how to increase your Click Through Rate with emojis. :thumbsup:
Best of Both Worlds
Usually, advertisers use their marketing channels separately in order to be able to measure which of them is more successful. Asi Dayan gives another perspective and lists four ways to make Facebook and Google Ads work better together. He outlines how to combine the advantages and use the full potential of these powerful advertising channels to get exceptional results.
The Real Value of Content Marketing
Content marketing is becoming increasingly popular in the recent years. Yet, not all managers understand what this strategy really means for their marketing efforts. Finally, the true value of content marketing is revealed by Sarah Moyles, a passionate content marketer herself. She uses Google Analytics to prove the value of content and the financial worth of this type of marketing.
Who Says We Don’t Have Time for Social Media?!
Having proper social media presence and regular activity boosts the organic visibility of the website. However, keeping the social pages active is proven to be a challenging task for business owners and managers. (Guilty as charged!) However, it turns out that even with a limited budget and time, you can still have effective social media content. Wondering how?! Abhishek Talreja interviewed 10 marketing experts to answer this question.
LSIGraph – The Tool You Need
LSI keywords should be one of the key elements of your ranking formula. These supporting keywords help Google understand what your page is about, which can positively influence your rankings. Lo Jia Thong has found the best tool yet for keyword planning – LSIGraph. In her article on SEOPressor, she provides a guide on how to use this tool and get started on LSI keyword research.
Bing Ads Now Know Who’s Ready to Make a Purchase
Bing Ads released in-market audiences, curated lists of customers who have shown purchase intent signals. This feature is designed to enable advertisers to target the users that Bing thinks are ready to make a purchase. Find out more about this innovation and the impact it will have on conversion and click-through-rates in Mark Ferree’s piece about In-Market Audiences, Bing’s latest targeting feature.
Keeping up With Contact Form 7
Tracking your contact forms is essential when evaluating the success of your online presence. Such data helps you identify which forms are performing better and which of them require further optimization for more conversions. Sunita Rai explains how to track Contact Form 7 conversions with Google Analytics.
The Big Deal About Breadcrumbs
Breadcrumbs are navigational aids that help Google determine the structure of your site. They also help users track their path from the page they’re on at a given moment to the website’s homepage. If you’re still wondering what are breadcrumbs and why are they important for SEO, Edward Toonen breaks down the types of breadcrumbs and their advantages, as well as how to set them up!
There’s No Such Thing as Bad Publicity, Right?
Have you ever wondered if brand mentions where a customer reports an incident or complaints about your service hurt your SEO efforts? Adrian Cojocariu answers these questions and more in his article entitled Can Negative Brand Mentions Hurt Your Rankings? The Answer Might Surprise You! (Hint: the answer will really surprise you!)
Reviewers & Reputation Management
Brand reputation is one of the main factors that influence users’ behavior. In fact, 80% of consumers would avoid doing business with a company that has negative reputation. A positive reputation, on the other hand, acts as social proof, boosting your business credibility. Jamie Pitman analyzes six types of reviewers and gives tips on how to deal with each and every one of them.
Star Ratings in Google AdWords
As we already established, reviews are crucial in your SEO efforts. Anyone would want to do business with a company that has a five-star rating, right? Well, you can get those stars on your Google Ads too. Francisco Meza explains how to get star ratings in your Google Adwords Ads, with the help of Google’s licensed 32 independent third-party review companies.
Link Building vs Link Earning
Several years ago, link building was considered spammy and connected with automated websites and controversial article directories. Instead, digital marketers started prioritizing link earning which is based on a simple concept – if your content is good enough webmasters would link to it without persuasion of any kind. The thing is, these two concepts interact with each other and David Farkas outlines five steps to understanding the difference between link building and link earning.
The Triple-V Future of Enterprise Search
If there’s one thing we’ve learned so far, it’s that SEO trends change frequently. However, as much as the search industry is unpredictable, there are some signals based on which we can make predictions about the future. The Future of Enterprise Search: Visual, Voice & Vertical by Andy Betts gives a 2020 vision of the enterprise search.
What Design Does to Conversions
Having a well-designed website can have a positive impact on conversions and is one of the crucial factors for online success. However, building an appealing website or landing page is one of the most frequent challenges faced by B2B marketers. Jaime Nacach has a comprehensive article on how to lay out your B2B website to maximize conversions.
That’s all folks!
I hope you enjoy reading these great pieces of some of the industry’s greatest authors and experts. Let me know if some of these reads helped you with any doubts you might have had.
See you next Tuesday!
Good luck ranking!
