Tuesdays With Tina – A Weekly SEO Roundup (Week 32)

Happy Tuesday, guys!

On this week’s collection of best SEO and SEM articles you’ll discover the best free SEO tools to boost your rankings, master the use of F and Z patterns in your landing page, learn how to qualify your website for link outreach, and much more!

Let’s get started!

The Ultimate Free Tools to Boost Your Search Rankings

Getting results from SEO requires time, constant vigilance, and vast resourcefulness. Now, you may think that will cost a fortune, but that’s not true at all. In fact, there are plenty of free tools that can help you maximize your SEO potential, thus increasing the chances for higher rankings.  Matthew Woodward has chosen 48 best tools to supercharge your search rankings in 2018.

Local SEO Fundamentals

When it comes to B2B marketing, advertisers often focus on developing a personal approach and creating strategies focused on getting leads. However, there are some fundamentals that are often overlooked. Kelsey Jones outlines five areas of local SEO for B2B marketing that should be prioritized.

Get Your Page to Featured Snippet

Getting your page to position zero in SERPs may lead to huge traffic boost. What is more, the sites that appear as featured snippets usually get twice as many clicks as the page ranking on number one in search results. In “Featured Snippets: Who’s Winning the Battle for Position Zero?”, Stephen Bench-Capon explains what makes the perfect featured snippet and presents some useful facts and stats.

Tough Competition: How Many Website Are on the Web?

Running a website means you’re facing tough competition. As of September 2014, there were over 1 billion websites on the web, and the number continues to change every second. In “How Many Websites and Blogs Are on the Internet?”, Zac Johnson helps you get a broader picture of your competition and gain an additional insight into this matter. What’s more to it – he shares some useful stats and facts to help you understand how big is the Internet.

Master the Use of F & Z Patterns in Your Landing Page

Landing page design is a crucial part of your website as it can be a decisive factor for the visitors. That’s why you need to make sure you communicate the right message in a way that gets noticed by your potential clients. Tyson Quick explains how to use F and Z patterns in your landing page design in his latest guest post for WordStream.

Actionable SEO Techniques to Maximize Your ROI

SEO is not a one-time action. Quite the contrary, it requires a lot of time, effort, and money. And you wouldn’t want to waste your resources on an SEO strategy that doesn’t work, right? With that in mind, David Webb shares some actionable SEO techniques that will maximize your SEO efforts and boost your ROI.

SEO Myths – Dispelled

The Internet is flooded with information about search engine marketing. With SEO trends constantly changing, there is an emergence of many myths. Often, it can be hard to determine which practices are outdated and which are crucial for boosting the SEO efforts. That’s why Lauren Green compiled a comprehensive guide in which she dispels the myths of SEO.

The Magic of Behavioral Design

SEO is an important metric for measuring user experience which, in turn, influences the search rankings. In fact, SEO statistics show that the bounce rate of a top-ranked website is 8.7% lower than the one of a website at position 10. So, how can you reduce the bounce rate and make your website a more appealing choice for Google? One of the main factors is – behavioral design. Pius Boachie explains how to use behavioral design to reduce bounce rate.

Increase ROI by Aligning PPC Campaigns to Sales Funnel Stages

Usually, companies use PPC with the sole purpose of attracting new customers and then use other methods to keep the visitors engaged and moving through the sales funnel. But, Anthony Capetola argues that is not how you can make the most out of your PPC initiatives. He shares three strategies to align PPC campaigns to sales funnel stages and increase the effectiveness of your investment.

Best Pagination Practices

The practice of separating links or content into multiple pages, also known as pagination, is one of the best navigation techniques used for web development, especially on eCommerce sites. However, many site owners don’t handle this area of SEO correctly. Patrick Reinhart addresses this situation and provides you with the best practices to deal with pagination.

Digital Marketing: The Master Plan

With the number of Internet users growing each year, digital marketing is crucial for running a successful business. However, in order to get the results you want, you need to have a clear plan of which digital marketing tactics you should apply and which to avoid. In other words, you need to have a proper plan. Ray Chale outlines four steps to building a sharp digital marketing plan and easily get the desired outcome.

The Easy Way of Creating Impressive SEO Reports

If you are an SEO specialist working for a company or external clients, you need to deliver reports which demonstrate the progress and the improvements implemented. To put it more simple, you need to prove that your efforts are paying off. Each report has to be highly relevant to your client. In “Creating Weekly SEO Reports Doesn’t Have to Suck”, Courtney McGhee explains how to create impressive weekly SEO reports easily.

Qualify Your Website for Link Outreach

Link building is one of the most important aspects of SEO as it boosts the traffic and improves the ranking on search engines. For link builders creating outstanding content is one part of the puzzle. Vincent Hero points out the factors which can signal if a site is open to your link building outreach and makes the link building process easier and faster.

Psychological Insight: Improve Your Content Marketing

Using psychology to influence customer behavior has been used by the marketers for years. Basically, the more you know how the mind works, the more informed decisions you can make. If you implement the right psychological concepts you can build a healthy relationship with your clients and consequently boost your conversion rate. Content is always a trusted source and you should pay special attention to it. Louisa McGrath provides five psychological insights to improve your content marketing.

Do Market Research Like a Pro

Doing a better market research paves the way towards outperforming your competition. The process of market research helps you understand your target audience, their needs, and goals. Such insight can enhance your marketing strategies and help you stand in front of your competitors. Jennifer Yesbeck guides you through the three-step market research process and offers some valuable sites and tools which can be helpful along the way.

10 Spam Trigger Words to Avoid

Drafting emails is a tricky job. Each email sent should clearly outline why your business matters in an engaging and highly relevant way for the recipients. You wouldn’t want your emails to be triggered as spam, right? Reuben Yonatan breaks down top ten spam trigger words you should avoid in your emails if you want them to enhance the chances of conversions.

Fast Performance Factors: Your Ticket to High Rankings

Knowing some basics can help you boost the website speed. There are several different ways to approach performance factors in order to organize the speed improvement process. Maria Cieslak details how SEOs can maintain high rankings and positive user experience by optimizing fast performance factors.

Key Takeaway: Three Ways Small Businesses Can Improve Rankings

SEO is never easy. With so many metrics involved, securing measurable results is a truly challenging task for businesses. That’s why it’s important to choose one of the best SEO companies to help you make a lasting impression in the digital world. When looking for the agency that is just the right fit for your business, there are several key points you need to keep in mind. Nishad Jiwa addresses three ways for small businesses to improve rankings.

An Introduction to Conversational Design

Your website has to provide the ultimate user experience for your target audience. Conversational design can help you create a website that is custom made for the users and meets their needs. John Hughes gives an introduction to conversational design and three outstanding examples.

Managing Your Online Reputation with Google Alerts

Online reputation is a pivotal part of a successful business. This includes tracking what competitors are saying about your business, how your customers talk about you on social media, and how your business is mentioned in the media. As you might have guessed, this can be quite overwhelming. Meg Monk suggests managing your online reputation with Google Alerts.

That’s a wrap folks!

See you next Tuesday!